Instagram is containing so many photos of food - now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of thei 题目和参考答案——青夏教育精英家教网—

题目内容

Instagram is containing so many photos of food — now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.

I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. The Picture House' is the world's first pay-by-photo restaurant—you order, click a photo of the food, share on Instagram and eat for free!

The restaurant belongs to frozen food giant (巨人) Birds Eye, who came up with the idea to cash in on people's addiction to photographing food and sharing the pictures online. They conducted a survey and found that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range.

The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it.

The restaurant is a part of Birds Eye's ‘Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling.

The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers paid by how much time they spend there, not by what they eat.

1.Instagram probably is ________.

A．a restaurant free of charge

B．a program used to share photos

C．a new marketing project

D．a campaign of “Food for Life”

2.“The Picture House” encourages sharing photos of its food to ________.

A．create a new social media trend

B．raise the price of frozen food

C．attract more customers

D．reward the regular customers

3.Which of the following can serve as the best title for the passage?

A．No Need to PayB．The Pop-up Diner

C．Food for LifeD．Pay by Picture

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相关题目

完成句子 (不限词数)。

1.There was a heavy curtain _____________ the light (遮住，挡住).

2.无论广告多么好，如果产品不合适，人们也不可能被说服去买的。

_______________ an advertisement is, people are unlikely to be persuaded if the product is unsuitable.

3. 长时间接触广告能改变人们的看法。

On the other hand, ________________advertisements can help to change our opinions over time. (用expose表达)

4.看你浑身湿透了。你一定赶上大雨了吧！

You are wet all over. You ________________ (be) caught in the rain.

5. 我们决不能向他们的不合理要求让步.

We must not________________ their unreasonable demands.

Is There Life on Earth?

There was great excitement on the planet of Venus(金星) this week. For the first time Venusian scientists managed to land a satellite on the planet Earth, and it has been sending back signals as well as photographs ever since.

The satellite was directed into an area known as Manhattan (named after the great Venusian astronomer Prof. Manhattan, who first discovered it with his telescope 20,000 light years ago).

Because of excellent weather conditions and extremely strong signals, Venusian

scientists were able to get valuable information as to feasibility (可行性) of a manned flying saucer (碟) landing on Earth. A press conference was held at the Venus Institute of Technology.

“We have come to the conclusion, based on last week’s satellite landing,” Prof. Zog said, “that there is no life on Earth.”

“How do you know this?” the science reporter of the Venus Evening Star asked.

“For one thing, Earth’s surface in the area of Manhattan is made up of solid concrete and nothing can grow there. For another, the atmosphere is filled with carbon monoxide (一氧化碳) and other deadly gases and nobody could possibly breathe the air and survive.”

“What does this mean as far as our flying saucer program is concerned?”

“We shall have to take our own oxygen with us, which means a much heavier flying saucer than originally planned.”

“Are there any other dangers that you discovered in your studies?”

“Take a look at this photo. You see this dark black cloud hovering(盘旋) over the surface of Earth? We call this the Consolidated Edison Belt. We don’t know what it is made of, but it could give us a lot of trouble and we shall have to make further tests before we send a Venus Being there.”

“Over here you will notice what seems to be a river, but the satellite findings indicate it is polluted and the water is unfit to drink. This means we shall have to carry our own water, which will add even greater weight to the saucer.”

“Sir, what are all those tiny black spots on the photographs?”

“We are not certain. They seem to be metal particles(粒子) that move along certain paths. They emit gases, make noise and keep crashing into each other. There are so many of these paths and so many metal particles that it is impossible to land a flying saucer without its being smashed by one”.

“What are those stalagmite(石笋) projections sticking up?”

“They are some of granite formations that give off light at night. Prof. Glom has named them skyscrapers since they seem to be scraping the skies. ”

“If all you say is true, won’t this set back the flying saucer program several years?”

“Yes, but we shall continue as soon as the Grubstart gives us the added funds.”

Prof. Zog, why are we spending billions and billions of zilches to land a flying saucer on Earth when there is no life there?

“Because if we Venusians can learn to breathe in an Earth atmosphere, then we can live anywhere.”

1.According to Prof. Zog, the Venusians will have to take their own oxygen with them when they carry out their flying saucer program because ________.

A. they need it on their way to the planet of earth

B. the earth’s atmosphere is filled with deadly gases

C. oxygen is far from enough in the area of Manhattan

D. there is no air on the planet of Earth

2.The “dark black cloud” in the 10th paragraph indicates ________.

A. the polluted air hovering over the surface of Earth

B. the mass of tiny drops of water floating above Earth

C. the mass of small things moving through the air

D. the dark clouds gathering before a storm breaks

3.The author wishes to call our attention to the fact that ________.

A. modern man has polluted his environment to such an extent that he may destroy himself if he carries on like this

B. there is no point in spending billions and billions of zilches to land a flying saucer on Earth

C. pollution has become so serious a problem on Earth that even Venusians find life there unbearable

D. it is difficult, if not altogether impossible, to land a manned flying saucer on Earth

4.The tone of this essay is ________.

A. hopeless and objective

B. serious and critical (批评的)

C. humorous and satirical (讽刺的)

D. sensitive and subjective

根据短文内容，从短文后面的选项中选出能填入空白处的最佳选项，并在答题卡上将该项涂黑。选项中有两项为多余选项。

America’s holiday shopping season started on Black Friday, the day after Thanksgiving. 1. Retailers(零售商) make the most money this time of year, about 20 percent to 30 percent of all revenue all year. About 136 million people shopped during the Thanksgiving Holiday weekend.

2. In an era of instant information, shoppers can use their mobile phones to find deals. Nearly 80 percent of this year’s holiday shoppers, or about 183.8 million people, shopped on Cyber Monday. 3. Online spending on Black Friday rose 15 percent to hit $2.7 billion this year. Cyber Monday spending increased 12 percent to $3 billion. NBC News reported that for many, shopping online was a more comfortable alternative than crowded malls.

The shift to online shopping has had a big impact on solid shopping malls. Since 2010, more than 24 shopping malls have closed and an additional 60 are struggling.

Fortune says the weakest of the malls have closed. 4. According to a survey, 94.2 percent of malls were full with shops by the end of 2014. That is the highest level in 27 years.

The average American consumer will spend about $805 on gifts. That’s about $630.5 billion between November and December — an increase of 3.7 percent from last year.

5. That goes to China’s Singles’ Day, celebrated on November 11, which posted record sales of $14.3 billion in 2015.

A．Cyber Monday falls on the Monday after Thanksgiving and Black Friday.

B．Nonetheless, Cyber Monday is not the biggest online shopping day in the world.

C．One-in-five Americans used a tablet or smart-phone.

D．It is the busiest shopping day of the year.

E．The traditional mall industry can hardly survive.

F．More and more people shop online nowadays.

G．However, the business in malls is thriving again, it adds.

阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。

Swedish businessman Nile Bergqvist is delighted with his new hotel, the world’s first igloo(冰屋) hotel.

1. (build) in a small town, it has been attracting lots of visitors but soon the fun will be over. In two weeks’ time，Bergqvst’s ice creation 2. (be) nothing more than a pool of water. “We don’t see it as a big problem,” he says. “We just look forward to 3. (replace) it.”

Bergqvist built his first igloo in 1991 for an art exhibition. It was 4. successful that he designed the present one, 5. measures roughly 200 square meters. Six workmen spent more than eight weeks 6. (pile) 1,000 tons of snow onto a wooden base；when the snow froze, the base 7. (remove).

After their stay, all visitors receive a survival certificate recording their success. 8. no windows, nowhere to hang clothes and temperatures below 0°C, it may seem more like a survival test 9. a relaxing hotel break. “It’s great fun,” Bergqvist explains, “as well as a good start in survival training.”

The 10. (popular)of the igloo is beyond doubt：it is now attracting tourists from all over the world. At least 800 people have stayed at the igloo this season even though there are only 10 rooms.

完形填空

It’s easy to see how to help some people, but what about those whose needs are not so obvious? This story may have happened a while back, but it was a _________which has stayed with me and helped me ever since.

It was Thanksgiving, and I was _________ with my parents at a shelter for the needy. We were standing behind the counter _________ hot food to whoever came in. Most of our _________ looked like they had been having hard times; their clothes were worn out and dirty. _________ , they looked needy! Then, a man came in, who looked _________ but needy. He was well-dressed, in a(n) _________ suit. I wondered what he was doing there, and my jaw (下巴) dropped in _________ when he joined the line for _________ . The closer he came to my _________ station, the more I muttered (嘀咕) to my self. What was this man doing? I wanted to know. Surely he wasn’t going to take food _________ for those who were really in need!

Then my mother quietly took me to one side. She said, “You have _________ that the needs of the people who come here must be purely _________ : for food, shelter, clothing, etc. And this gentleman doesn’t seem to have any of those problems. _________ what if his needs are emotional? What if he needs _________, friends, or just to be among other human beings?” Her words hit me like a ton of bricks! I felt I should _________ to the man — but I didn’t.

About a week later the shelter received a large _________ from an anonymous(匿名的) source. I couldn’t help but _________ if it came from that man.

Now, _________ I meet someone I remember my mother’s lesson and try to keep an open mind, regardless of how they _________ . Needs aren’t always visible. But kindness always makes a difference.

1.A. passionB. feelingC. challengeD. lesson

2.A. impressingB. volunteeringC. blessingD. contacting

3.A. servingB. cookingC. workingD. carrying

4.A. visitorsB. friendsC. dinersD. consumers

5.A. In detailB. In shortC. In surpriseD. In general

6.A. somethingB. nothingC. everythingD. anything

7.A. cheapB. shabbyC. expensiveD. ordinary

8.A. amazementB. delightC. amusementD. satisfaction

9.A. foodB. clothingC. moneyD. room

10.A. informationB. rescueC. employmentD. service

11.A. caredB. boughtC. meantD. delivered

12.A. provenB. assumedC. plannedD. decided

13.A. mentalB. moralC. naturalD. physical

14.A. ThereforeB. ButC. AndD. So

15.A. comfortB. luckC. wealthD. space

16.A. announceB. communicateC. apologizeD. explain

17.A. respectB. praiseC. invitationD. donation

18.A. determineB. wonderC. concludeD. support

19.A. wheneverB. howeverC. whateverD. whichever

20.A. tryB. behaveC. lookD. struggle

短文改错

假定英语课上老师要求同桌之间交换修改作文,请你修改你同桌写的以下作文。文中共有10处语言错误,每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。

增加：在缺词处加一个漏字符号(∧),并在其下面写出该加的词。

删除：把多余的词用斜线(\)划掉。

修改：在错的词下画(＿)横线，并在该词下面写出修改后的词。

注意：1. 每处错误及其修改均仅限一词；

2. 只允许修改10处，多者(从第11处起)不计分。

With the growing popularity of the Internet, more and more children are addicted to play online games day and night. It does harm not only to their health, especial their eyes, but also to their studies.

Comparing with online games, many traditional games, like hide-and-seek, benefits kids mentally and physically. They were ever popular with several generations, which not only learned anything valuable but also enjoyed playing the games. Therefore, the games are dying away now.

Personally, I think teachers and parents should take measure to limit their children’s Internet time. Let children to know the harm of online games and the benefits of traditional games. Help children judge healthy and unhealthy games. What’s more, we should often organize events for children in which traditional games played.

短文改错

As we all know, travelling can be an excited experience. Let me give you some advices that you have to pay attention. You can find out more about your destination by surf the internet before you set out. You needn’t take too many cash. Since it can be very convenient to pay in cash, using cheques is much more reliable. In additional, it will be wise of you to take an umbrella in case of it should rain. And if you are to travel abroad, you’d better understand the cultural diversity. Keep this in mind that being polite in foreign countries can help you had a wonderful trip.

阅读理解。

Obama, Lady Gaga and Steve Jobs—what do they have in common? They are, of course, all Americans. And according to a survey by social networking site baidu. com, they all best illustrate(举例说明) the word “cool”.

But just what does it mean to say someone is “cool”? Most would answer that it is something to do with being independent-minded and not following the crowd.

Yale University art professor Robert Farris Thompson says that the term “cool” goes back to 15th century West African philosophy. “Cool” relates to ideas of grace under pressure.

“In Africa, ” he writes, “coolness is a positive quality which combines calmness, silence, and life.”

The modern idea of “cool” developed largely in the US in the period after World War II. “Post-war ‘cool’ was in part an expression of war-weariness (厌战情绪), ... it went against the strict social rules of the time,” write sociologists Dick Pountain and David Robins in Cool Rules: Anatomy of an Attitude.

But it was the American actor James Dean who became the symbol for “cool” in the hugely successful 1955 movie Rebel without a Cause. Dean plays a tough guy who disobeys his parents and the authorities. He always gets the girl, smokes cigarettes, wears a leather jacket and beats up bullies. In the movie, Dean showed what “cool” would mean to American young people for the next 60 years.

Today the focus of “cool” has changed to athletics (体育运动) stars. Often in movies about schools, students gain popularity on the athletics field more than in the classroom. This can be seen quite clearly in movies like Varsity Blues and John Tucker Must Die.

But many teenagers also think being smart is cool. Chess and other thinking games have been becoming more popular in schools.

“Call it the Harry Potterization of America—a time when being smart is the new cool,” writes journalist Joe Sunnen.

1.If you were considered “cool” in Africa in the 15th century, you ________.

A. thought and acted differently from the majority

B. had a calm and quiet attitude towards life

C. didn’t observe rules and authorities

D. had all kinds of “bad” manners

2.The heroes in Varsity Blues and John Tucker Must Die are likely to be those who ________.

A. do very well in their studies

B. are very skilled at sports

C. are good at chess and other thinking games

D. have supernatural powers like Harry Potter

3.Which of the following is NOT true according to the article?

A. It is generally considered “cool” to be independent-minded and not to follow the crowd.

B. “Cool” was used as early as the 15th century.

C. Disobeying one’s parents and the authorities is considered “cool” among American young people nowadays.

D. Getting the first place in an exam can also be considered “cool”.

4.What does the article mainly talk about?

A. The origin of the word “cool”.

B. The kinds of people who are “cool”.

C. The changing meaning of the word “cool”.

D. How to be a “ cool” person.

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