第二节 信息匹配 (共5小题;每小题2分,满分10分)

阅读下列应用文及相关信息,并按照要求匹配信息。请在答题卡上将对应

题号的相应选项字母涂黑。

以下是为留英学生编写的系列留学指南的简介:

A. The number-one guide to what to study in the UK

 

This two-volume Guide features up-to-date and in-depth information about UK course options and institutions. It also includes course charts, teaching and research ratings, and advice on choosing your course.

 

B. The A to Z of where to study in the UK

 

A reference directory of UK institutions belonging to the British Council’s Education Counselling Service. Includes easy-to-use comparative data on everything from accommodation to courses and fees.

 

C. The essential online guide to UK education

 

This site gives you instant access to a wide range of information on studying and living in the UK, including hotlinks to the British Council’s Virtual Campus and institutions’ own web sites.

 

D. The practical guide to making the most of your UK experience

 

This fully updated book features the latest information about study opportunities, traveling to the UK, arranging accommodation, working in the UK, financial and legal matters, and student life.

 

E. New guide to choosing the right UK course

 

Every year, The Times newspaper compiles a league table of all the UK’s ninety-seven universities. This is published as The Good University Guide, which features over fifty tables ranking universities by degree subject.

 

F. The magazine that shows why so many international students choose to study

in the UK

 

If you’ve enjoyed reading this magazine and want to keep up with the latest UK student news and views, place your order now for issues 3 and 4.

以下是留英指南图书或杂志的封面,请匹配封面与其对应的简介:

 

 

Mexico City is truly one of the most amazing cities in the world with a mixture of both the old and new world. From the moment your plane starts to land in this vast city, you know that your trip will be quite an adventure.

Once in your taxi and the moment you leave the airport, you are amazed at the large amount of slow traffic. The volume of the traffic can be stressful to some.

The "Paseo de la Reforma (改革大道)", running southwest across the city, is one of the major tourist and business areas in Mexico City with many high quality hotels only walking distance from great restaurants and other tourist attractions. The only problem you will have is trying to see all of these sites during your vacation time.

One of the most popular attractions in this area is the National Museum of Anthropology along the northwest part of the street. There are thousands of artifacts on display showing the history of the area and numerous items found from the many Aztec sites in the area. Walking southwest from the museum, you will soon reach the Mexico City Zoo, which is a great place to spend an afternoon.

Across the street from the museum is the Chapultepec Castle, once an important site in the Mexican-American war. It's also a good idea to take the train up the hill to where the castle is located as the hill is steep (陡峭的). It's important to keep in mind that Mexico City is over 7,000 feet above sea level and some feel it difficult to breathe when walking.

You can take a taxi to the Coyoacan market during the evening on a weekend. It's a great place to get some cheap souvenirs to bring back home and to enjoy some traditional Mexican cuisine. However, you must be careful where you eat and that the meat is well cooked.

55.The tourists in Mexico City may not be satisfied with______.

A.the high speed of the traffic                             B.the heavy traffic of the city

C.the polluted air in the city                                 D.their safety in the city

56.From the third paragraph, we can learn that______.

A.the number of the city attractions can't meet the needs of the tourists

B.it is convenient for tourists to visit the city from where they stay

C.tourists have problems when visiting the sites in Mexico City

D.tourists often have their three meals in the high quality hotels

57.Which of the following shows the correct positions of the following places?

P = Paseo de la Reforma                M = the National Museum of Anthropology

C = the Chapultepec Castle         Z = the Mexico City Zoo

58.Which of the following attractions may interest those who want to study the military (of the army) history of Mexico City?

A.The National Museum of Anthropology.       B.The Coyoacan market.

C.The Chapultepec Castle.                                   D.The Aztec sites.

 

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling.Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible.Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers.It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them.This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept(理念) does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company.There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs.Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers.A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink.The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new.King Customer ruled!

1.The marketing concept discussed in the passage is, in fact, __________.

       A.the practice of turning goods into money

       B.making goods available for purchase

       C.the customer- centered approach

       D.a form of persuasive salesmanship

2.What was the main concern of industrialists before the marketing concept was widely accepted?

       A.The needs of the market.             B.The efficiency of production.

       C.The satisfaction of the user.           D.The preferences of the dealer.

3.According to the passage, the underlined part "to move as much of these goods as possible" (Para.1) means _________.

     A.to sell the largest possible amount of goods

       B.to transport goods as efficiently as possible

       C.to dispose of these goods in large quantities

       D.to redesign these goods for large - scale production[来源:学_科_网Z_X_X_K]

4.What does the restoration of the Classic Coke best illustrate?

       A.Traditional goods have a stronger appeal to the majority of people.

       B.It takes time for a new product to be accepted by the public.

       C.Consumers with conservative tastes are often difficult to please.

         D.Products must be designed to suit the taste of the consumer.

 

Drunken driving sometimes called American's socially accepted form of murder has become a national epidemic(流行病).Every hour of every day about three Americans on average are killed by drunken drivers, adding up to an incredible 250,000 over the past ten years.A drunken driver is usually referred to as one with 0.10-blood alcohol content or roughly three beers, glasses of wines or shots of whisky drunk within two hours.Heavy drinking used to be an acceptable part of the American manly image and judges were lenient in most courts, but the drunken killing has recently caused so many well-publicized tragedies, especially concerning young children, that public opinion is no longer tolerant.

Twenty states have raised the legal drinking age to 21, reversing a trend (逆转潮流) in the 1960s to reduce it to 18.After New Jersey lowered it to 18, the number of people killed by 18-20-year-old drivers more than doubled, so the state recently upped it back to 21.

Reformers, however, fear raising the drinking age will have little effect unless accompanied by educational programs to help young people to develop "responsible attitudes" about drinking and teach them to resist peer pressure to drink.

Some states are punishing bars for serving customers too many drinks.A bar in Massachusetts was fined for serving six or more double brandies to a customer who was "obviously drunk" and later drove off the land, killing a nine-year-old boy.

As the accidents continue to occur daily in every state, some Americans are even beginning to speak well of the 13 years national prohibition (禁令) of alcohol that began in 1919, which President Hoover called the "noble experiment".They forget that legal prohibition didn't stop drinking, but encouraged political corruption (腐败) and organized crime.As with the booming drug trade generally, there is no easy solution.

1.It can be inferred from the passage that drunken driving has become a major problem in the United States because___.

A.most Americans like drinking

B.heavy dinking is hard to avoid

C.Americans are not shocked by traffic accidents

D.many Americans are killed by traffic accidents

2.What can be inferred from the fact of the traffic accidents in New Jersey?

A.Drivers should not be allowed to drink.

B.Young drivers were usually bad.

C.The legal drinking age should be raised.

D.Some drivers didn't reach the legal drinking age.

3.The underlined word "lenient" in the first paragraph means___.

A.cruel          B.serious        C.determined    D.merciful[来源:Z§4.Which of the following best shows the writer's opinion of drunken driving?

A.It may cause organized crime.

B.The new laws can stop heavy drinking.

C.There should be no bars to serve drinks.

D.It is difficult to solve the problem.

 

In cities with rent control, the city government sets the maximum rent that a landlord can charge for an apartment. Supporters of rent control argue that it protects people who are living in apartments. Their rent cannot increase; therefore, they are not in danger of losing their homes. However, the critics say that after a long time, rent control may have negative effects. Landlords know that they cannot increase their profits. Therefore, they invest in other businesses where they can increase their profits. They do not invest in new buildings which would also be rent-controlled. As a result, new apartments are not built. Many people who need apartments cannot find any. According to the critics, the end result of rent control is a shortage of apartments in the city.

Some theorists argue that the minimum wage law can cause problems in the same way. The federal government sets the minimum that an employer must pay workers. The minimum helps people who generally look for unskilled, low-paying jobs. However, if the minimum is high, employers may hire fewer workers. They will replace workers with machinery. The price, which is the wage that employers must pay, increases. Therefore, other things being equal, the number of workers that employers want decreases. Thus, critics claim, an increase in the minimum wage may cause unemployment. Some poor people may find themselves without jobs instead of with jobs at the minimum wage.

Supporters of the minimum wage say that it helps people keep their dignity. Because of the law, workers cannot sell their services for less than the minimum. Furthermore, employers cannot force workers to accept jobs at unfair wages.

Economic theory predicts the results of economic decisions such as decisions about farm production, rent control, and the minimum wage. The predictions may be correct only if “other things are equal”. Economists do not agree on some of the predictions. They also do not agree on the value of different decisions. Some economists support a particular decision while others criticize it. Economists do agree, however, that there are no simple answers to economic questions.

[来源:ZXXK]

1.There is the possibility that setting maximum rent may      .

a. cause a shortage of apartments

b. worry those who rent apartments as homes

c. increase the profits of landlords

d. encourage landlords to invest in building apartment

2.According to the critics, rent control        .[来源:学§科§网Z§X§X§K]

a. will always benefit those who rent apartments

b. is unnecessary

c. will bring negative effects in the long run

d. is necessary under all circumstances

3.The problem of unemployment will arise        . [来源:Zxxk.Com]

a. if the minimum wage is set too high

b. if the minimum wage is set too low

c. if the workers are unskilled

d. if the maximum wage is set[来源:]

4.Which of the following statements is NOT true?

a. The results of economic decisions can not always be predicted.

b. Minimum wage can not always protect employees.

c. Economic theory can predict the results of economic decisions if other factors are not changing.

d. Economic decisions should not be based on economic theory.

 

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