题目内容

第三部分 任务型阅读（满分10分）

When you do business online, remember one of the most important factors in online success is list building. No matter what goals you’re seeking with your online activities, building a good contact list is vital for a successful outcome. List building plays a major role in developing good relationships with your site’s customers, and visitors. It can be used to get more sales for your site or business. For these reasons contact building should be high on your list when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements. To be really successful, your list building must combine these two key elements. Without these you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand these two factors in your list building.  

Value－It should offer important information, quality content, special deals / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list. 

Subscribers (订户) must benefit from joining your list. If you’re building a list, just write down all the benefits someone would receive from joining your site or list, including receiving important information, getting special valuable content, receiving special deals / discounts, getting training videos and getting timely announcements or news. Don’t forget there may also be a psychological reason for joining your list－many people like being part of a group or membership site. It’s human nature. Everybody likes to feel included. 

Free whatever you offer－make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, e-books, discounts, prizes... everybody loves a free gift. Just make them an offer they can’t refuse. This has more to do with the nature of your gift and the kind of contacts you’re building－giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops... will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to combine the free element correctly. In addition, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling.

 


      

 


71. factor / aspect  72. Reasons  73. influence / effect / impact  74. business 75. easily / quickly

76. build  77. necessary / vital / important  78. remember  79. offer / give / send

80. Besides / Additionally / Moreover / Furthermore

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第三部分任务型阅读（满分10分）

A technical secondary school in Nanjing, east China’s Jiangsu province, planned to order Korean-style school uniforms for students, but parents opposed the move, believing that the new uniforms looked too good and would encourage early romances among the students, the Jinling Evening Paper reported Monday.

Parents

“My daughter was so excited about the Korean-style uniform, saying it’s her dream to wear mini-skirt to school every day,” a mom surnamed Cheng complained. “My daughter also called her classmates to talk about how handsome the boys looked in the uniform!”

Cheng looked on the Internet and found that most Korean schoolboy uniforms are similar to western suits. “They are so handsome! My daughter is a fan of Korean fashion, that’s why she is crazy about the uniform!” Cheng said. “If the students wear such beautiful uniforms, how can they study well? I prefer the sports wear which makes me think of health and positive thinking.”

School

“The plan to change the current school uniform from sports wear has been cancelled,” an employee of the school told the Jinling Evening Paper.

“The students dislike the current uniform, so the school took advice from the students last November, knowing that most of students prefer Korean-or Japanese-style school uniforms. We know cities like Shanghai and Guangzhou have changed their sports wear school uniforms to more fashionable uniforms,” an employee surnamed Lin said.

“However, we had to stop the plan because many parents are strongly against it. Some parents think it’s just a way for the school to make money, and others think the new uniforms will take students’ attention away from their studies,” Lin said.

When asked about the possibility of problems with early romance between students because of the more fashionable uniforms, Lin said he hadn’t considered it. He, however, agreed that the Korean-style uniform makes the students more charming.

Students

The students are very disappointed about the school’s final decision. They think the sports wear uniforms make them look androgynous (难分性别).

They said the Korean-style uniform has many advantages such as raising interest in class; lifting confidence; improving solidarity and creating good temperaments.

As for concerns about romance, the students believe that love is love and bears no relationship to the uniform.

Education department

“We don’t have a unified (统一的) standard for school uniforms. The schools can choose their own styles. Either sports wear or uniforms are ok,” an official from the Nanjing Bureau of Education said.

Title

Do pretty school uniforms lead to early romance?

Event

A technical secondary school planned to order Korean-style school uniforms for students.

Different (71)_____ to it

Parents are strongly (72)______ the move.

◆With such beautiful designs, the new uniforms might

(73)__________ early romances between boys and girls.

◆In the new uniforms, students will fail to focus their

(74)_________ on their studies.

◆It is just a way for the school to make money.

Students are

in 75)______ of the move.

◆The sports wear uniforms make them look androgynous.

◆Korean-style uniform can make them more (76)_________

and more interested in class as well as improving

solidarity and creating good temperaments.

Two responses

From the school

◆The students dislike the current uniform.

◆More (77)__________ school uniforms are allowed in

some big cities in China.

◆The school spokesman Lin said they hadn’t taken the

possibility of early romance into (78)_________, though

he agreed the Korean-style uniform would make the

students more charming.

From the education department

There is no unified standard for school uniforms, so the schools can choose their own styles.

Result

The school had to (79)________ the plan and the students felt (80)_________.

 

 

第三部分 任务型阅读（二）（共10小题；每小题1分，满分10分）

Fairview Elementary School, Modesto, California, with some 1,000 students from kindergarten through sixth grade (about 80 percent of them Latino), has long suffering from discipline problems, poor test scores, and a near total lack of parental involvement. The difficulties aren't surprising given that many of the parents -- immigrants who work on farms or in factories -- speak little or no English.

    Since 2002, Fairview Elementary School has been a First Amendment School, one of 97 developed across the country by the First Amendment Center. The idea behind the five-year-old program: To keep America strong, children must be trained to respect many points of view, weigh complex issues, and understand the freedoms guaranteed by the Constitution(宪法) .As students learn good citizenship, the theory goes, they'll develop the skills and attitude to do well academically.

    Fairview students enjoy "freedoms" other kids might envy (they voted to abolish school uniforms, for example). But the children don't just exercise rights. They also accept such responsibilities as speaking up during class discussions, and keeping the school clean and safe (Fairview is rated the cleanest of 33 schools in its district). In one departure from tradition, there's no hand-raising in class. "Instead," says teacher Deborah Supnet, "we teach them to listen for when the other child stops talking," Call it an exercise in respect.

     Last year, the number of students evaluated advanced in math increased, from 15 to 30 percent. And Fairview graduates in their first middle-school mid-term exam averaged B grades; 96 percent passed all subjects. Particularly encouraging to Principal Rob Williams, the school now has an active parents' group, Parents With a Voice. One of those parents, Laura Malagon, praises the program for convincing her to play a more active role in her children's school life.

 

 

第三部分 任务型阅读（一）（共10小题；每小题1分，满分10分）

   Going up to university to study for a degree means you have decided to study professionally, rather than as an amateur; so being a student is now your profession for at least the next four years.

This involves a change of attitude in many ways. Now, instead of taking several subjects, you have chosen one major subject because you find it interesting and worth exploring further. You also have before you the goal of getting a degree. The degree and the stages you have to pass through to achieve it give you motivation. You are no longer forced to stay in school all day, and apart from your class time, you organize your own time and place for studying.

Another change is in the relationship with those who teach you. You are there to study actively rather than to be taught passively. Your teachers may or may not urge you, but they do want you to share their interest in the subject and they want you to succeed. If you get work back with a poorer mark than you expected and with various criticisms, don’t feel discouraged by this; if you don’t understand what is wrong and how to improve, ask your teacher to explain and don’t be satisfied until you do understand.

Professionalism involves training and practicing. Some activities, like reading, note-taking, speaking and discussing are basic to studying. Make sure you can do these effectively. You have to use time well, and practice to improve your skills.

Effective reading is part of your training. Since it is a learned skill we can change the way we did since in primary school and relearn it. Learn how to read fast—how to read with your eyes rather than your throat, how to ignore words like “of” and “the”, and how to keep what you read.

You take notes in class for yourself, not for anyone else, so make your notes easy to read, economical and pleasing to the eye. Vary the arrangement on the page to suit the material (diagrams, columns, underlining), use colored pens for different topics to catch the eye and make things stand out. Work out your own shorthand speedwriting.

Group discussions give you a chance to train your ability to express yourself. Don’t be the non-speaking member of the group. Take an active part in the discussion. In the future you are almost certainly going to have to be good at speaking, so get into the way of talking about your subject now. This is actually more fun than sitting being silently uncomfortable. Nobody will think what you say is foolish. Everyone will be thankful not to face embarrassed silence.

 

 

 

 

 

 

                               

 

第三部分 任务型阅读（满分10分）

Romantic novelists rarely fail to include in their writings that special moment when two strangers look into each other's eyes across a crowded room and feel the tingle of desire. Now these writings have now been validated（证实）by science, for experts have discovered that eye-to-eye contact in fact leads to a burst of activity in the reward center of the brain.

Neuroscientists at University College London asked eight female and eight male volunteers to look at photos of the faces of 40 different people who were either looking at the camera or gazing to one side.

While the volunteers looked at the pictures, they were given a scan with functional magnetic resonance imaging（磁性共振成影仪器）, which measures increased blood flows to the various parts of the brain and thus provides a "map" of cerebral activity（大脑活动）.

The volunteers were then asked to rate the attractiveness of each face, and their score was matched against the scan.

The result: when volunteer had direct eye contact with the face, there was an increase of activity in the ventral striatum（腹面纹状体）, a central part of the brain that anticipates reward or pleasure. But if the eyes did not meet, there was no activity in that brain area at all. The activity increase occurred regardless of the gender of the face in direct eye contact.

However, there was a bigger-than-usual increase if the person giving the eye was found to be attractive. Activity in the ventral striatum surged. But if the cute person gazed to one side, the ventral striatum remained dormant, apparently disappointed that the stranger was clearly not interested.

Interestingly, the ventral striatum also perked up if a plug-ugly person gazed to one side, rather than looked at the volunteer right in the eyes.

Origin of the experiment

Romantic novelists like to describe in their writings that two strangers look into each other's eyes across a crowded room and feel the tingle of desire in a special ____71____.

__72__ of the experiment

Investigate whether eye-to-eye contact ____73____ a burst of activity in the reward center of the brain.

Procedure of the experiment

◆Ask ____74____ volunteers（8 female and 8 male）to look at photos of the faces of 40 different people who were either looking at the camera or gazing to one side.

◆____75____ blood flows to the various parts of the volunteers’ brain and thus provides a "map" of cerebral activity.

◆Ask the volunteers to rate the attractiveness of all ____76____,

◆____77____ their score against the scan.

____78____ of the experiment

◆As long as the eyes meet ____79____, there must be activities in the brain area. On the other hand, there is no activity at all.

◆The activity of the brain is also ___80_____ with the people’s appearance closely.

第三部分 任务型阅读（一）（共10小题；每小题1分，满分10分）

   Going up to university to study for a degree means you have decided to study professionally, rather than as an amateur; so being a student is now your profession for at least the next four years.

This involves a change of attitude in many ways. Now, instead of taking several subjects, you have chosen one major subject because you find it interesting and worth exploring further. You also have before you the goal of getting a degree. The degree and the stages you have to pass through to achieve it give you motivation. You are no longer forced to stay in school all day, and apart from your class time, you organize your own time and place for studying.

Another change is in the relationship with those who teach you. You are there to study actively rather than to be taught passively. Your teachers may or may not urge you, but they do want you to share their interest in the subject and they want you to succeed. If you get work back with a poorer mark than you expected and with various criticisms, don’t feel discouraged by this; if you don’t understand what is wrong and how to improve, ask your teacher to explain and don’t be satisfied until you do understand.

Professionalism involves training and practicing. Some activities, like reading, note-taking, speaking and discussing are basic to studying. Make sure you can do these effectively. You have to use time well, and practice to improve your skills.

Effective reading is part of your training. Since it is a learned skill we can change the way we did since in primary school and relearn it. Learn how to read fast—how to read with your eyes rather than your throat, how to ignore words like “of” and “the”, and how to keep what you read.

You take notes in class for yourself, not for anyone else, so make your notes easy to read, economical and pleasing to the eye. Vary the arrangement on the page to suit the material (diagrams, columns, underlining), use colored pens for different topics to catch the eye and make things stand out. Work out your own shorthand speedwriting.

Group discussions give you a chance to train your ability to express yourself. Don’t be the non-speaking member of the group. Take an active part in the discussion. In the future you are almost certainly going to have to be good at speaking, so get into the way of talking about your subject now. This is actually more fun than sitting being silently uncomfortable. Nobody will think what you say is foolish. Everyone will be thankful not to face embarrassed silence.


                        

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