题目内容
Why Doesn’t Anybody Copy Apple?
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to compete.This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable.When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it's not successful; secondly, Apple’s success cannot be copied because it is a magical process.
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price.Being valued lower than the average company in the S&P(标准普尔)500 indicates that to whatever degree Apple was successful in the past, it's not seen by the vast majority of observers as successful in the future.Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized(商品化)very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful, the answers regarding the cause of this success border on the mythical. The climax of this hypothesis is the “chief-sorcerer” theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells(符咒).
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation.Integration is something that can take a long time, but it is possible with great effort.A few companies are starting to make moves in that direction, but efforts are half-hearted.There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it’s not a formula.It’s complex, it’s subtle, but it’s not magic.It’s a process that requires a degree of faith and courage.
1.When a new product of Apple comes out, often it ______.
A.ruins an industry dramatically
B.starts a revolution of an industry
C.puts itself in an unbeatable position
D.is soon overtaken by imitated products
2.According to the passage, other companies don’t “copy being Apple” because ______.
A. Apple is not a successful company
B. they have no access to relevant resources
C. It’s hard to find a magician like Steve Jobs
D.being Apple takes more than time and efforts
3.We can infer from Para. 5 that ______.
A.other companies are dedicated to integration
B.Apple itself is fully aware of its unique advantages
C.Apple will hold the leading position in this industry
D.other companies don't have a great team as Apple does
4.What does the author think of Tim Cook's statement?
A.Acceptable. B.Disappointing. C.Unquestionable. D.Convincing.
1.B
2.D
3.C
4.A
【解析】
试题分析:苹果的产品让全球的同行为之嫉妒,但是为什么没有人山寨苹果呢?人们选择苹果,但是不会选择山寨苹果的产品。
1.
2.
3.
4.
考点:科普类阅读。
在日常学习、工作和生活中,学会与人合作非常重要。为此,你班贴出了一张通知。 请根据通知、写作要点和要求写一篇英语演讲稿。
Notice Our monitor suggests that we hold an English Speech on January 25th. Everyone is invited to attend the speech. Those who will attend it, please get ready for your speech before it. The topic of the speech is “Being a good partner”. March 23th, 2014 |
写作要点:
1. 与人合作的重要性; 2. 怎样成为一个好的合作伙伴(2-3条建议); 3. 你理想的合作伙伴是怎样的。
写作要求:
1. 短文填写在答题卡的指定区域; 2. 短文词数不少于100 (不含已写好的部分);
3. 内容充实,结构完整,语意连贯; 4. 书写须清楚、工整。
Good afternoon, everyone!
That’s all. Thank you.