D

It’s hard to be the bearer of bad news,but most of IKEA’s print and digital fascinating shots of picturesque rooms and products are fake.Those beautiful,“natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic,adjusted and corrected until they’re picture-perfect.

Martin Enthed,IT manager for IKEA’s in-house communications agency,revealed,“In 2012,12 per cent of its product and concept images was CGI-rendered,increasing to 25 per cent in 2013.Since then,that percentage of rendered images appearing in the company’s catalogue and online has tripled.75 per cent of the furniture company’s product images today are created by computers.”

It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would cancel photoshoots in favor of computer-generated imagery(CGI).

Enthed said IKEA began shifting equipment in 2009 when company officials called in his team and said they weren’t pleased with some previous photos and CG images.

“So we looked at all the images they said weren’t good and the two of three they said were great,and the ones they didn’t like were photography and the good ones were all CG,”Enthed said.“Now we only talk about a good or bad image - not what technique created it.”

It’s a not-so-secret strategy used by top companies specializing in home and furniture design,though many consumers remain oblivious.

The company claims the shift is another way to reduce its environmental footprint,saying constructing digital files produces less waste.It also helps the home furnishing empire’s pocketbooks.

1.What directly led IKEA to adopt CGI on a larger scale?

A.The convenience of high technology.

B.Company officials’ reaction to works.

C.The change in the concept of management

D.Development of environmental awareness.

2.According to the passage,the advantage of the shift is that IKEA can

A.expand into another field

B.increase its financial benefits

C.win more support of consumers

D.produce more furniture of high quality

3.The underlined word “oblivious” in paragraph 6 means “ ”.

A.unaware B.calm

C.conservative D.disturbed

4.It can be concluded from the passage that

A.IKEA should be punished because of fake photos

B.IKEA set a good example as the furniture giant

C.IKEA adjusted strategies to answer its need

D.IKEA has a pioneering spirit in promotion

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项,并在答题卡上将该项涂黑。选项中有两项为多余选项。

__1._You probably think you will never be a top student. This is not necessarily so, however. Anyone can become a better student if he or she wants to. Here’s how:

Plan your time carefully. When planning your work, you should make a list of things that you have to do. After making this list, you should make a schedule of your time. First your time for eating , sleeping, dressing, etc. Then decide a good, regular time for studying. _2.__ A weekly schedule may not solve all your problems, but it will force you realize what is happening to your time.

Find a good place to study. Look around the house for a good study area. Keep this space, which may be a desk or simply a corner of your room, free of everything but study materials. No games, radios, or television. When you sit down to study, concentrate on the subject.

Make good use of your time in class. _3._Listening carefully in class means less work later. Taking notes will help you remember what the teacher says.

Study regularly. When you get home from school, go over your notes, review the important points that your teacher is going to discuss the next day, read that material. ___4.__If you do these things regularly, the material will become more meaningful, and you’ll remember it longer.

Develop a good attitude towards tests. The purpose of a test is to show what you have learned about a subject. They help you remember your new knowledge. The world won’t end if you don’t pass a test, so don’t be over worried.___ 5._ You will probably discover many others after you have tried these.

A. There are other methods that might help you with your studying.

B. Don’t forget to set aside enough time for entertainment.

C. Take advantage of class time to listen to everything the teacher says.

D. No one can become a top student unless he or she works hard.

E. Maybe you are an average student.

F. Make full use of class time to take notes of what the teacher says in class.

G. This will help you understand the next class.

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