阅读理解.
      Advertising is a form of communication that uses all kinds of media, and is visible
everywhere these days. Typical customers of advertising companies are other companies,
or businessmen, who want to persuade potential customers to buy more of what they
make or sell. But there are other kinds of customers. Some organizations spend large
sums of money on advertising a political party or other group that sells what is not, strictly
speaking, a product or service. Such non - profit organizations are not typical advertising
customers, and they prefer ways of spreading knowledge, changing attitudes, and
improving society.
     Many advertisements are designed to increase sales of products and services by either
improving brand image or, in the case of non - profit organizations, expressing ideas. In
order to achieve th~s, advertisements will often pass on truthful information while delivering
their messages. Every major medium is a means of delivering these messages, including
television, radio, cinema, magazines, newspapers, video games, the Internet and billboards
(大幅广告牌). Advertising will usually be created and. placed by an advertising agency
on behalf of company or other organization.
     Spending on advertising has increased greatly in recent years. In 2006, spending was
estimated at $155 billion in the United States and $385 billion worldwide; the latter is
expected to reach more than $500 billion by 2010.
     While advertising can be seen as a necessity for economic growth and social
development, it is not without social costs. Advertisement emails and other forms of junk
mail have become so popular that ~they have become a major burden to users of I
nternet email services, as well as a financial burden on Internet email service providers.
                                                                 Title: 1. _______
2. ______ ●For- profit organizations, such as other companies and businessmen
●3. _____ organizations including 4. ____ parties and other interest groups

 Purposes  ●Persuade 5. ____ customers and 6. ____ sales
●Spread knowledge
●Change attitudes
●Improve society
7. ____ 
●Improve brand image
●Express ideas
8. _____ ●Has increased constantly in recent years
Opinions
●Its advantages are that it supports economic 9. ____ and social development.
●It is also a major burden for both users and 10. ____ of Internet email service.

阅读下面短文,掌握其大意,然后从各题所给的四个选项(A、B、C和D)中,选出最佳选项。

  One of Mark Twain’s classic novels is The Adventures of Tom Sawyer. It is  36 in a small American town in the 19 th century. The people in this town are very traditional and  37 a quiet life.The story is about a boy called Tom Sawyer, who lives with his aunt Polly. He is often in 38 with his aunt. Aunt Polly is very kind,  39 Tom thinks she is always trying to control him.

  Tom is different from  40 children in the town. He loves adventure. He does a lot of bad things, but he never really  41 anyone. He tries very hard not to go to school, and often jumps  42 his bedroom window at night to meet his friends. He is very clever. One day, Aunt Polly asks him to do some painting, and he  43 to get all the boys in the town to do the work for him by inventing a new  44 game. It is these little stories  45 make readers want to keep reading the novel, but it is the adventures that  46 the most important part of the book.

  Tom’s best friend is Huck Finn, a boy who has no home. In one adventure, they spend the night outside, and they see a man kill another man  47 . Later in the book, Tom, Huck and another boy decide to leave the town  48 they think that life there is too boring. They __49__ to an island in the middle of a river. They  50 fires, catch fish and sleep under the stars. They also make a  51 to travel up and down the river.  52 seeing the boys for days, the people in the town think that they have died. One day, when Tom cones back to his aunt’s house to leave a letter  53 that he is not dead, he hears his aunt talking about his funeral(葬礼).  54 Tom has an idea. On the morning of their funeral, the boys run back into town and  55 their own funeral before telling everyone that they are still alive.

36. A. made             B. set              C. taken        D. written

37. A. have             B. pass             C. live             D. own

38. A. trouble            B. silence           C. peace        D. war

39. A. and              B. but              C. still             D. as

40. A. another           B. others        C. the others  D. the other

41. A. damages          B. destroys          C. ruins            D. hurts

42. A. out of            B. into             C. onto         D. in front of

43. A. tries              B. fails         C. manages   D. struggles

44. A. fighting           B. painting          C. touring           D. sailing

45. A. which            B. that             C. what            D. where

46. A. is               B. was             C. are              D. were

47. A. in charge       B. in advance C. in the long term     D. in the dark

48. A. because           B. while            C. even though       D. if

49. A. run into        B. run away         C. run across     D. run out of

50. A. catch             B. set              C. make            D. put

51. A. bike              B. boat             C. camel            D. cage

52. A. By               B. Upon            C. At              D. Without

53. A. writing            B. telling            C. saying    D. meaning

54. A. Then             B. Besides           C. Also             D. Lastly

55. A. join              B. present           C. participate        D. attend

Calendar of Events

WHAT’S GOING ON IN YOUR NEIGUHBORHOOD & LOCAL AREAS

Spring Wildflowers Around Unicol

The wildflower program will begin with a slide (幻灯片) show and lecture on Wildflowers. There will be organized wildflower walks that will help both the novice (初次的) and experienced wildflower enthusiast to better appreciate the colorful and fascinating world of mountain wildflowers. Preregistration (预先登记) is required. 706 – 878 – 3983 $2 parking. 1788 GA Hwy. 356, Helen, GA, 706-878-3983, Toll Free: 800-573-9659, www. gas - tateparks.com. Directions: GA Hwy. 356

Wings of Flight

Programs on birds, bats, butterflies included activities, educational discussions, crafts and more. Program fees may be required for some activities. $2 Park Pass. Please call 1-800-573-9656 for additional info. 418 Amicalola Falls Lodge Road, Dawsonville, GA, 706-265-8888, Toll Free: 800 –573-9656. www. gastateparks.org. Directions: GA Hwy. 52 from Dawsonville

3 rd ANNUAL EASTER EGG HUNT

The Chestatee Wildife Preserve, located in Dahlonega, Georgia presents their 3 rd ANNUAL EASTER EGG HUNT. Fun and prizes for children ages 1 – 12. Admission is adults $ 10.00, children $ 5.00. April 12 th at 2:00 p.m.

The preserve houses (收容) a variety of over 100 different species of animals. Among the residents are Bengal and Siberian tigers, African and Barbary lions, chimpanzees, wallabies, kangaroos, wolves, fox, buffalo, white tigers, elk, peacocks and the list goes on.

Chestatee Wildlife is open 7 days a week from 10 a.m. – 4 p.m. Call us at 706-864-9411.

Directions: 400 North to end. Continue on Long branch Rd., 5 miles to Hwy. 52. turn right and follow 1 mile. Turn right on Old Dahlonega Hwy. We are 1/2 mile on the left.

1.All of the following are included in the wildflower program EXCPET          .

       A.a slide show                                        B.a discussion

       C.mountain flowers                                 D.organized tours

2.To take part in some activities of the programs on birds, bats and butterflies, one has to pay       .

       A.$ 2 each              B.certain fees          C.less than $ 2        D.only $ 2

3.Children ages 1 – 12 may win prizes if they       in the annual Easter Egg Hunt.

       A.have fun              B.hunt for eggs       C.find eggs             D.take part

4.By “the list goes on” it is meant that        .

       A.the animals mentioned in the list will continue to be on show

       B.the list of the species housed by the Preserve live on

       C.the list of the animals living in the Preserve is long

       D.the preserved animals will continue to be listed

This week, London will be full of celebrations to welcome the Year of the Rat. Every year, London’s Chinatown holds a great event to celebrate Chinese New Year, the largest event outside of Asia.

This year in the UK, there seems to be a huge amount of interest in Chinese culture. For the third year running, the “China in London” season is being held. This extended event will run from February to April, ending in the Olympic torch relay, when the Olympic flame will pass through London on its way to the start of the Beijing Games.

The “China in London” season will incorporate a huge number of events, ranging from art exhibitions to modern dance, film festivals to tea tastings, musical concerts to children’s half-term activities. In addition, another Chinese culture festival, “China Now” is launching at Chinese New Year.

This is a nationwide season of events leading up to the Beijing Olympics. As well as cultural events, this programme includes an education programme for schools to develop relationships with China, and a Football Exchange, where the UK Football Association will be coaching children in China and offering a lucky few the chance to visit Britain on a football tour.

The main Chinese New Year celebration will be held on Sunday 10th February, and is expected to attract around 300,000 visitors. It will showcase both traditional and contemporary Chinese arts, bringing together British-born and Chinese performers.

The most important thing of the day is the grand parade(游行) through the streets of London, led by a traditional dragon dance, followed by musicians, acrobats, artists and children. There will be a large stage and screen in Trafalgar Square featuring(展现) martial arts, music and dance.

It wouldn’t be Chinese New Year without fireworks and firecrackers, so Leicester Square will see displays on the hour all afternoon. Nearby theatres and arts centers will also be holding special New Year events, such as variety shows.

Happy New Year to you, we hope you enjoy your celebrations as much as we will enjoy them in London.

1. What does the passage mainly talk about?

       A. The “China in London” season.

       B. A number of celebrations to welcome the New Year in London.

       C. The grand parade of London.

       D. Varieties of shows about Chinese culture.

2. The underlined word incorporate in the third paragraph means         .

       A. include                 B. co – operate          C. exist                     D. celebrate

3. We can learn from the passage that          .

A. a great number of the children in China will have the chance to visit Britain on a football tour

       B. there won’t be fireworks or firecrackers during the celebrations in London

       C. London’s Chinatown holds an event to celebrate the Chinese new Year every year

       D. the main Chinese New Year celebration will be held on Saturday 10 th February

4. The “China in London” season will include the following events except           .

       A. martial arts B. film festivals C. musical concert D. art exhibitions

5. Where do you think this passage is taken from?

       A. a textbook. B. a newspaper.      C. a guide book.     D. an official report.

This week, London will be full of celebrations to welcome the Year of the Rat. Every year, London’s Chinatown holds a great event to celebrate Chinese New Year, the largest event outside of Asia.

This year in the UK, there seems to be a huge amount of interest in Chinese culture. For the third year running, the “China in London” season is being held. This extended event will run from February to April, ending in the Olympic torch relay, when the Olympic flame will pass through London on its way to the start of the Beijing Games.

The “China in London” season will incorporate a huge number of events, ranging from art exhibitions to modern dance, film festivals to tea tastings, musical concerts to children’s half-term activities. In addition, another Chinese culture festival, “China Now” is launching at Chinese New Year.

This is a nationwide season of events leading up to the Beijing Olympics. As well as cultural events, this programme includes an education programme for schools to develop relationships with China, and a Football Exchange, where the UK Football Association will be coaching children in China and offering a lucky few the chance to visit Britain on a football tour.

The main Chinese New Year celebration will be held on Sunday 10th February, and is expected to attract around 300,000 visitors. It will showcase both traditional and contemporary Chinese arts, bringing together British-born and Chinese performers.

The most important thing of the day is the grand parade(游行) through the streets of London, led by a traditional dragon dance, followed by musicians, acrobats, artists and children. There will be a large stage and screen in Trafalgar Square featuring(展现) martial arts, music and dance.

It wouldn’t be Chinese New Year without fireworks and firecrackers, so Leicester Square will see displays on the hour all afternoon. Nearby theatres and arts centres will also be holding special New Year events, such as variety shows.

Happy New Year to you, we hope you enjoy your celebrations as much as we will enjoy them in London.

1.What does the passage mainly talk about?

       A.The “China in London” season.

       B.A number of celebrations to welcome the New Year in London.

       C.The grand parade of London.

       D.Varieties of shows about Chinese culture.

2.The underlined word incorporate in the third paragraph means         .

       A.include                B.co – operate         C.exist                   D.celebrate

3.We can learn from the passage that          .

       A.a great number of the children in China will have the chance to visit Britain on a football tour

       B.there won’t be fireworks or firecrackers during the celebrations in London

       C.London’s Chinatown holds an event to celebrate the Chinese new Year every year

       D.the main Chinese New Year celebration will be held on Saturday 10 th February

4.The “China in London” season will include the following events except           .

       A.martial arts                                          B.film festivals

       C.musical concert                                   D.art exhibitions

5.Where do you think this passage is taken from?

       A.a textbook.          B.a newspaper.        C.a guide book.       D.an official report.

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