题目内容
6."Image is everything."An entire industry has been built upon the assumption that image is everything,but when it comes down to it,an appealing image is not enough.If there is no substance(事实)behind the image,the product,service or person will fail eventually.First of all,one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created,the customer will be very dissatisfied and possibly ask for their money back.For example,the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal (丑闻) showed that behind that image,it cheated in business practices.Despite the previous positive image,the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect,the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly,personal advisers can build up a public image for politicians and movie stars.Putting out positive news releases,making sure that only the best photographs are published,and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again,history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people,just as with products and services,image is certainly important,but without positive substance behind the image,failure is close.
To summarize,it is clear that an appealing image is extremely important to success,whether that image is related to selling a product or service or to the"selling"of a person.But image is only half of the equation.What lies behind that image is every bit as important as the image itself--the person or product must deliver on that image or there is little chance for long-term success.
32.The downfall of the Arthour Andersen accounting firm is due toB.
A.its previous images
B.its dishonesty in business
C.its bad management
D.its poor service
33.Why did some famous people fall from grace?C
A.Their images were not well built up.
B.They felt much pressure from the public.
C.They failed to live up to their images.
D.They paid little attention to fame and fortune.
34.The structure of the passage isA.
( A:Argument P:Point C:Conclusion )
35.The author tries to argue thatD.
A.image creates everything
B.image is the key to success
C.truth is unlikely ever to be equaled
D.truth and image are equally important.
分析 本文分析了产品的销售形象与产品本身的实质之间的关系,得出结论,它们是同等重要的.
解答 小题32:B 推理题.根据第二段倒数3,4行.But the recent scandal (丑闻) showed that behind that image,it cheated in business practices.说明这个公司的问题在于他们不诚实的欺诈行为,故A正确.
小题33:C 推理题.根据第三段4,5,6行But once again,history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune说明这些人与第二段中描述的公司一样,如果不能符合人们的期待,也会失败.故B正确.
小题34:A 篇章结构题.文章第一段提出问题,2,3两段方便从两个方面展开,最后一段总结.是一个总分总的结构,故A正确.
小题35:D 主旨大意题.根据文章最后一段最后三 行But image is only half of the equation.What lies behind that image is every bit as important as the image itself--the person or product must deliver on that image or there is little chance for long-term success.说明产品的形象与实质同等重要.故D正确.
点评 本篇内容比较适中,对于考生的能力要求不高,只要认真细致阅读,不难发现答案.可以先看题目再读文章,这样可以提高阅读的速度.还要准确定位考点.特别是推理题,要结合上下文的暗示做题,掌握方法是关键.
A. | 反对 | B. | 赞成;批准 | C. | 鼓励 | D. | 阅读 |
A. | had taken place | B. | took place | ||
C. | have taken place | D. | were taken place |