题目内容
Fast food and too much TV time should not take all the blame for the weigh problems. A group of researchers say that a number of aspects of modern living from lack of sleep to environmental chemicals and to living with air conditioning—may be closely related to the weigh problems of many people.
Lack of sleep is one of factors. Researches in animals and humans suggest that a lack of sleep over a long time can increase appetite. Studies also show that many adults and children are sleeping less than they used to. In recent decades, adults have gone from sleeping for all average of nine hours to about seven hours.
There is also evidence that industrial chemicals may increase body fat. These chemicals, which are used in products, change hormonal activity when they get into the body. Studies suggest that people have been getting more and more of these chemicals through the food chain in recent decades.
Another factor that may be making people overweight is air conditioning. The body burns calories when forced to eat less in hot and wet weather, but air conditioning makes it unnecessary for the body to make any adjustment.
Researchers also list other possible risk factors for overweight, including more older mothers, whose children may become overweight more easily; a number of medicines which can lead to weight gain; and fewer people who smoke, since people often gain weight when they stop smoking because nicotine can make people eat less.
No one is suggesting that people should stop working and sleep more, or keep smoking. When it comes to saying any person’s weight, what really matters is how much they eat and how much of the food they use every day. That means diet and exercise are still the key.
81. Why does lack of sleep will result in weight problem?
(no more than 5 words) (2’)
____________________________________________________.
82. How long do adults averagely sleep nowadays?
(no more than 2 words) (2’)
_____________________________________________________.
83. How do the industrial chemicals affecting our weight come into our body?
(no more than 4 words) (3’)
______________________________________________________.
84. What is the main idea of this passage? (no more than 18 words) (3’)
_______________________________________________________.
81. Because it can increase appetite.
82. Seven/7 hours.
83. Through the food chain.
84. A number of aspects of modern living may be closely related to the weight problems of many people.
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?
A.A website aimed at children’s food | B.The cartoon guide named “Haiz” |
C.An “aducation” website for children | D.A popular online video game |
A.To advertise the video game for children. |
B.To help children know about advertising. |
C.To attract the biggest market of buyers. |
D.To sell the products of its company. |
A.Play video games during the trip. | B.Travel to a supermarket. |
C.Eat in a fast-food restaurant. | D.Choose appearance for their character. |
A.important for the society | B.the most potential buyers |
C.easily influenced by ads | D.easily affected by poor products |
A.of low quality | B.yummy | C.of high nutrition | D.healthy |
More and more fast-food restaurants have _____ all over the town in the last few years.
A.come up |
B.taken up |
C.sprung up |
D.put up |
As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.
Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采访)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.
Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
1.The text is designed for ________.
A.managers |
B.salesmen |
C.researchers |
D.customers |
2.Which of the following can help managers get useful information?
A.Visiting customers themselves. |
B.Giving customers free food on the street. |
C.Visiting parks as ordinary customers. |
D.Asking customers questions at supermarkets. |
3.What does the word“this”underlined in the last sentence refer to?
A.Visiting Disneyland. |
B.Wearing attractive clothes. |
C.Acting Mickey Mouse. |
D.Dressing up and walking around. |
4.The main idea of the text is ________.
A.how to do market research |
B.how to develop marketing strategies |
C.how to find out customers’ social needs |
D.how to encourage customers to spend more money |