题目内容
Between 10,000 and 15,000 years ago, some humans discontinued their wandering hunting and gathering and settled down to farm. Grain was the first domesticated crop that started that farming process.
The oldest proven records of brewing are about 6,000 years old and refer to the Sumerians. Sumeria lay between the Tigris and Euphrates rivers including Southern Mesopotamia. It is said that the Sumerians discovered the fermentation (发酵) process by chance. No one knows today exactly how this occurred, but it could be that a piece of bread or grain became wet and a short time later, it began to ferment.
The Sumerians were able to repeat this process and are assumed to be the first civilized culture to brew beer. They had discovered a “divine drink” which certainly was a gift from the gods. The word beer comes from the Latin word bibere, meaning “to drink”, and the Spanish word cerveza originates from the Greek goddess of agriculture, Ceres.
A vitamin-rich porridge, used daily, beer is reported to have increased health and longevity and reduced disease and malnutrition (营养不良). The self-medicating properties of alcohol-rich beer also eased the tensions and stresses of daily living in a hostile world. The use of yeast (酵母) was not yet known at that time. The success of the fermentation process was left to chance, as the brewers unknowingly relied on yeast particles in the air.
Considerable scientific research took place in breweries (酿酒厂) in the 19th century. A famous work from 1876 by Louis Pasteur was Studies Concerning Beer where he revealed his knowledge of micro-organisms. By establishing that yeast is a living microorganism, Pasteur opened the gates for accurately controlling the conversion (转换) of sugar to alcohol.
Another discovery in beer brewing was the work of Christian Hansen, a Danish scientist, who successfully isolated a single yeast cell and induced it to reproduce on an artificial culture medium. With the resulting yeast multiplication (繁殖) methods, the purity of the fermenting process has been improved.
【小题1】According to the passage, who was the first to brew beer?
A.The Greeks. | B.Christian Hansen. |
C.Louis Pasteur. | D.The Sumerians. |
A.the function of micro-organisms |
B.the success of the fermentation process |
C.two scientific discoveries about brewing |
D.the results of yeast multiplication methods |
A.Grain was the first crop used to brew beer. |
B.There are some yeast particles in the air. |
C.The word “beer” originates from Latin. |
D.Modern beer contains more alcoholic. |
A.The beer culture. | B.The history of beer. |
C.The earliest brewery. | D.Methods of brewing beer. |
【小题1】D
【小题2】C
【小题3】D
【小题4】B
解析【小题1】D细节理解题。结合The oldest proven records of brewing are about 6,000 years old and refer to the Sumerians.可知答案。
【小题2】C细节理解题。结合最后两段的各自的第一句可知答案。
【小题3】D细节理解题。结合第一段可知A项正确;结合第四段the brewers unknowingly relied on yeast particles in the air可知B项正确;结合第3段The word beer comes from the Latin word bibere可知C项正确。
【小题4】B文章标题题。结合文章内容可知本文主要介绍了啤酒的历史。
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 50 , words of wisdom are soon forgotten. Once companies have attracted customers they often 51 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business— 52 that the customer remains a customer.
53 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 54 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the 55
implications. Cutting down the number of customers a company loses can make a big 56 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 57 increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 58 never returns, is losing the company thousands of dollars in 59 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 60 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 61 them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 62 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 63 , and may provide free word-of-mouth advertising. Retaining customers also makes it 64 for competitors to enter a market or increase their share of a market.
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As the economy begins to recover, salary increases should do the same.
In the past few years, employers have raised workers’ salaries by about 4 percent per year--except for 2009, when the figure dropped to a historically low 2.1 percent, according to a survey of World at Word. About one-third of companies froze raises altogether.
For 2010, World at Work’s survey projects an average salary increase budget of 2.7 percent, a figure that shows the situation has improved but the job market is still weak. Between 10 percent and 15 percent of companies said they would freeze raises--far fewer than in 2009, but still more than in most years.
How can you get a raise? Avalos and others offer the following tips:
* Do your job well. This means producing high-quality work, of course, but also keeping the big picture in mind.
“It really comes down to positioning yourself as a high performer, somebody who is aware of business goals and helps the company meet their goals as an organization”, Avalos said
* Be visible. When times are tough, some workers think. “I’m going to hunker down and hope that nobody notices me, because I don’t want to be on a layoff list,” said Richard Phillips, owner of Advantage Career Solutions. This is a mistake, because you’re unlikely to get a raise if no one knows what you have accomplished. “If anything, what you want to do is be more visible.”
* Make your boss’s life easier. This means everything from having a good attitude to taking on extra tasks. If you don’t know how you can help your boss, ask.
* Ask for a raise. Talk to your boss and present your case: Here’s what I’ve done, here’s how it fits with the company’s goals, and here is why I think it’s worth a salary increase. In some cases, even if your company has an official raise freeze, you can get a raise if you make good case.
If the answer is no -- or if you’re not ready to ask directly -- Phillips suggests asking, “What would you like to see from me that would put me in line for a raise?”
A question like this can improve your standing. “Just asking the question says to the boss, ‘I’m thinking about where I fit in here, what I can do,” Phillips said, “That in and of itself has value.”
【小题1】The passage is mostly from a\an________.
A.novel | B.science fiction |
C.magazine | D.biography |
A.4 | B.2.1 | C.2.7 | D.10 |
A.have your job done well | B.be visible everywhere as possible as you can |
C.ask your boss for a raise directly | D.change your job |
A.the situation has improved but the job market is still weak |
B.salary increases should recover as the economy does |
C.producing high-quality work will surely help you get a raise |
D.that in and off an employee makes no difference |
I was very disappointed not to be able to go to the jazz concert last Friday. The announcement in the paper said that you could buy tickets at the theater box office in Richland Hills any day between 10:00 and 4:00. Since I work from 9 o’clock to 5:30, the only time I could go to the theater was during my 45-minute lunch break. Unfortunately, the theater is on the other side of the town, and the bus service between my office and Richland Hills is not very good. But if you are lucky, you can make the round trip in 45 minutes. Last Monday, I stood at the bus stop for fifteen minutes waiting for a bus. By the time I saw one come around the corner, there was not enough time left to make the trip—so I gave up and went back to the office. The same thing happened on Tuesday, and again on Wednesday. On Thursday, my luck changed, I got on a bus right away and arrived at the theatre in exactly twenty minutes. When I got there, however, I found a long line of people at the box office. I heard one man say he had been waiting in line for over an hour. Realizing I would not have enough time to wait in line, I caught the next bus and headed back across the town. By Friday I realized my only hope was to make the trip by taxi. It was expensive, but I felt it would be worth hearing the concert. The trip by taxi only took 10 minutes, but it felt like an hour to me. When I got to the theatre, I was relieved to see that nobody was waiting in line. The reason, I quickly discovered, was that they had already sold all the tickets.
1.The writer is probably ______.
A.worker |
B.a college teacher |
C.manager of a company |
D.a clerk |
2.He learned ______ that there would be a concert last Friday.
A.from his friends |
B.from one of his colleagues |
C.over the radio |
D.from the newspaper |
3.He could go and buy the ticket ______.
A.any day before work hours |
B.both before and after work hours |
C.only during lunch time |
D.on Saturday and Sunday |
4.The word “relieved” in the last two sentences may best be replaced by “______”.
A.surprised |
B.pleased |
C.puzzled |
D.sorry |
5.The story is about ______.
A.a good concert |
B.someone enjoying a good concert |
C.someone trying to buy concert tickets for his friends |
D.someone’s disappointment at not being able to go to the concert |