题目内容

“In only six days I lost seven pounds of weight.”
“Two full inches in the first three days!”
These are the kinds of statements used in magazine,newspaper, radio and television ads, promising new shapes and new looks to those who buy the medicine or the device. The promoters of products say they can shape the legs, slim the face, smooth wrinkles, or in some other way to add to beauty or desirability.
Often such products are nothing more than money-making things for their promoters. The results they produce are questionable, and some are dangerous to health.
To understand how these products can be legally promoted to the public, it is necessary to understand something of the laws covering their regulation. If the product is a drug, FDA(Food and Drug Administration)can require proof under the Food, Drug, and Cosmetic Act that is safe and effective before it is put on the market. But if the product is a device, FDA has no authority to require premarketing proof of safety or effectiveness. If a product already on the market is a danger to health, FDA can request the producer or distributor to remove it from the market voluntarily, or it can take legal action, including seizure(查封)of the product.
One notable case a few years ago involved an electrical device called the Relaxacisor, which had been sold for reducing the waistline. The Relaxacisor produced electrical shocks to the body through contact pads. FDA took legal action against the distributor to stop the sale of the device on the grounds that it was dangerous to health and life.
Obviously, most of the devices on the market have never been the subject of court proceedings(法律诉讼),and new devices appear continually. Before buying, it is up to the consumer to judge the safety or effectiveness of such items.
小题1:It can be inferred that the ads mentioned in the text are            .        .
A.objectiveB.costlyC.unreliableD.illegal
小题2:Which of the following is TRUE according to the text?
A. The court is in charge of removing dangerous products.
B. New products are more likely to be questionable.
C. The production of a device must be approved by FDA.
D. The promoters usually just care about profits.
小题3:FDA can ask for the proof of safety and effectiveness of a product             
A.if it is a drug
B.if it is a device
C.if its consumers make complaints
D.if its distributors challenge FDA’s authority
小题4:The Relaxacisor is mentioned as                   .
A.a product which was designed to produce electricity
B.a product whose distributor was involved in a legal case
C.a successful advertisement of a beauty product
D.an example of a quality beauty product
小题5:The author intends to            
A.make consumers aware of the promoters’ false promises
B.show the weakness of the law on product safety
C.give advice on how to keep young and beautiful
D.introduce the organization of FDA

小题1:C
小题2:D
小题3:A
小题4:B
小题5:A
文章讲述的是让消费者知道生产商的虚假承诺,以免上当受骗。
小题1:C 推理题。根据第四段第2行The results they produce are questionable, and some are dangerous to health.可知这样的产品是不值得信赖的。故C正确。
小题2:D 细节题。根据第四段第一行Often such products are nothing more than money-making things for their promoters.可知D正确。
小题3:A 推理题。根据第五段3,4行If the product is a drug, FDA(Food and Drug Administration)can require proof under the Food, Drug, and Cosmetic Act that is safe and effective before it is put on the market.可知A正确。
小题4:B 推理题。根据文章最后一段第一行One notable case a few years ago involved an electrical device called the Relaxacisor,可知是举例这个例子说明他卷入了相关的法律案件。
小题5:A 推理题。文章主要就是让消费者知道这些生产商的虚假承诺。
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Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But,   41   , words of wisdom are soon forgotten. Once companies have attracted customers they often    42   the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers     43    become carried away. They forget what they regard as the boring side of business---    44   that the customer remains a customer.
     45   to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the    46     company loses between 10 and 30 percent of its customers every year. In constantly changing    47    , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the   48  implications.     49    the number of customers a company loses can make a big    50   in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to    51   increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is     52    more than five thousand dollars over ten years. A customer who receives a poor quality product or     53    on their first visit and    54     never returns, is losing the company thousands of dollars in   55    profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer   56    is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to     57   them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.     58     customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price    59   , and may provide free word-of-mouth advertising. Retaining customers also makes it   60  for competitors to enter a market or increase their share of a market.”
小题1:
A.in particularB.in realityC.at leastD.first of all
小题2:
A.emphasizeB.doubtC.overlookD.believe
小题3:
A.tend toB.contribute toC.appeal toD.devote to
小题4:
A.denyingB.ensuringC.arguingD.proving
小题5:
A.MovingB.HopingC.Starting D.Failing
小题6:
A.averageB.ordinaryC.normalD.usual
小题7:
A.marketsB.tastesC.prices D.expenses
小题8:
A.culturalB.socialC.financial D.economical
小题9:
A.Cutting upB.Cutting throughC.Cutting in D.Cutting down
小题10:
A.promise B.planC.mistake D.difference
小题11:
A.costB.opportunityC.profit D.budget
小题12:
A.worthyB.worthC.valueD.price
小题13:
A.serviceB.deliveryC.orderD.promotion
小题14:
A.as a resultB.on the wholeC.in conclusion D.on the contrary
小题15:
A.hugeB.potentialC.extra D.reasonable
小题16:
A.beliefsB.loyaltyC.interestD.habits
小题17:
A.alteringB.understandingC.keepingD.attracting
小题18:
A.EstablishedB.AssumedC.Respected D.Unexpected
小题19:
A.SensitiveB.friendlyC.flexibleD.agreeable
小题20:
A.unfairB.convenientC.difficult D.essential
Towards the end of the baseball game, a controversial call was given. At full speed Paul Harvey slid home(本垒)and, thinking he had just ___36___ a game-changing run, he stood up only to face the words, “You’re ___37___!”
Angry, he threw off his helmet and ran over to explain to the ___38___ why the call was wrong. Before his ___39___ really got out of control, someone pulled him away, and he walked to the bench---___40___.
Long after the coaches, players, and fans had gone home, he realized the impact of his ___41___. Like most of us do when we are faced with the __42___ of our actions, he could have just let it go, reasoning, “Everybody ___43___ it.”
However, in the silence of his heart, he knew that just ___44___ everyone else does it, that doesn’t make it all right. And so, long after his friends had gone home, he ___45___ that coach back up to the school—not to ___46___ his car. No, the boy tracked this man down so he could tell him face to face, “I’m sorry, Sir. It was all my___47___.”
It takes true courage to stand up to face the ___48___ we all make and say, “I was wrong. I’m sorry.” What makes this ___49___ unique is that it wasn’t meant for the world to ___50___, it was meant simply as a way to stay ___51___ to his own heart.
The truth is at one time or another we have all been this boy --- ___52___ out in anger, saying hurtful things, and feeling ___53___ for doing so. But the real test comes later when we are ___54___ with the choice to say “sorry” or to walk away thinking, “Ah, they’ll get over it.”
Maybe the “they” is a customer, a friend, or a child. Whoever it is, don’t pass up the opportunity to get right with your own heart. The time for apology is now! Courage is a ___55___ of the heart.
小题1:
A.brokenB.scoredC.hitD.completed
小题2:
A.downB.inC.offD.out
小题3:
A.judgeB.fanC.coachD.player
小题4:
A.temperB.strengthC.moodD.spirit
小题5:
A.peacefulB.paleC.hopefulD.disappointed
小题6:
A.explanationB.argumentC.performanceD.behavior
小题7:
A.satisfactionB.guiltC.embarrassmentD.pride
小题8:
A.doesB.hatesC.likesD.receives
小题9:
A.untilB.becauseC.whenD.if
小题10:
A.accompaniedB.sentC.broughtD.tracked
小题11:
A.repairB.cleanC.destroyD.drive
小题12:
A.faultB.rudenessC.mistakeD.carelessness
小题13:
A.promise B.impolitenessC.effortD.attempt
小题14:
A.situationB.excuse C.announcementD.apology
小题15:
A.praiseB.rememberC.hearD.see
小题16:
A.trueB.stillC.calmD.sensitive
小题17:
A.settingB.actingC.lookingD.holding
小题18:
A.regretfulB.braveC.nervousD.right
小题19:
A.offeredB.awardedC.presentedD.charged
小题20:
A.matterB.descriptionC.bottomD.expression
33 Chilean miners were trapped nearly a half-mile underground after the mine accident. They had no real hope that they’d ever be found. Luckily, though, the men had Luis Urzua. They were rescued to safety on October 13, 2010.Urzua, 54, was the shift leader at the time of the disaster, and used all his wisdoms and his leadership talents to help his men stay calm and in control for the 17 terrible days it took for rescuers to make their first contact with them.
It was no surprise that Urzua was the last of the 33 miners to leave the mine.
Urzua --- after shaking hands with rescue workers ---- climbed into a capsule barely wider than a man’s shoulders at 9:46 and was hauled up (拖上来) from a narrow hole drilled through 2,000 feet of rock. He arrived at the top 11 minutes later.
“We have done what the entire world was waiting for,” he told Chilean President Sebastian Pinera immediately after his rescue. “The 69 days that we fought so hard were not in vain.” Pinera greeted Urzua, saying “You have been rescued, coming out last like a good leader… You have no idea how all Chileans share with
you your hardships, your hope, and your joy. You are an inspiration.” With Urzua by his side, the president led the crowd in singing the national anthem.Robinson Marquez once worked with Urzua in a nearby mine. He described Urzua as a calm, professional person and a born leader. “He is very protective of his men and obviously loves them. He wouldn’t have left until all of his men were safely above ground,” Marquez said.
Under Urzua’s leadership, the men stretched an emergency food supply meant to last just 48 hours over two and a half weeks, taking tiny sips of milk and bites of fish every other day.He described the difficulties of the first days, saying that it took about three hours for the dust to settle before the men could inspect where tons of collapsed rock sealed off (堵住) the main way out. When the rescuers first made contact by drilling a narrow hole into their refuge (避难处), the miners were so excited that everyone wanted to hug the drill hammer.After the collapse, Urzua was the first to speak to Pinera and to urge him not to let him and his men down. “Don’t leave us alone,” he asked the president, who assured the workers that they would not be abandoned, telling them he would do everything he could to get them back to the surface.
小题1:The mine collapsed on ____.
A.March 2B.June 3C.August 5D.October 13
小题2:Which word can’t be used to describe Urzua?
A.SelfishB.CalmC.OptimisticD.Talented
小题3:What do you know about the capsule?
A.It is very spacious.B.It is very narrow.
C.It is made by Urzua.D.It is used in space.
小题4:The emergency food supply was designed to last ____.
A.over two and a half weeksB.five days
C.one weekD.two days
Good afternoon, and welcome to England. We hope that your visit here will be a pleasant one. Today, I would draw your attention to a few of our laws.
The first one is drinking. Now, you may not buy wine in this country if you are under 18 years of age, nor may your friends buy it for you.
Secondly, noise. Enjoy yourselves by all means, but please don’t make unnecessary noise, particularly, at night. We ask you to respect other people who may wish to be quiet.
Thirdly, crossing the road. Be careful, the traffic moves on the left side of the road in this country. Use pedestrian crossing and don’t take any chance when crossing the road.
My next point is about rubbish. It isn’t lawful to drop rubbish in the street. When you have something to throw away, please put it in your pocket and take it home, or put it in a dustbin.
Finally, as regards smoking, it is against law to buy cigarettes or tobacco if you are under 16 years of age.
I’d like to finish by saying that if you require any sort of help or assistance, you should contact the police, who will be pleased to help you. You can call, write or directly go to ask any policeman.
小题1:take any chance means       .
A.冒险,碰运气B.趁机C.失去机会D.生气
小题2:Who do you think is most likely to make the speech?
A. A guide                         B.A person who makes the law
B. A teacher                        D. An English officer
小题3:How many laws are there discussed in the speech?
A.ThreeB.FourC.FiveD.Six
小题4:The main purpose of this speech is to      .
A.tell people those above 18 can smoke and drink there
B.declare the different laws of England
C.give advice to travelers to the country
D.warn people against going to the country
小题5:From the speech we have learnt that     .
A.in the country, if you are 18 years of age, you may not buy wine, but your friends can buy it for you
B.you may not buy cigarettes or tobacco unless you are above 16 years of age
C.because the traffic moves on the left side of the road, you must use pedestrian when crossing the road
D.you can’t make a noise except at night
Zhu Haoyu, 18, a history major, wears his iPod everywhere on campus. The freshman has it going out for a walk, visiting the library or lying in bed. However, he found that his habit is like displaying a big “Do not disturb ”sign for himself.
As time slips away, he has begun to regret not having conversed much with his peers around . “As I put the little buds (耳机) into my ears, I’m immersed in a universe of my own, forgetting all troubles in the real world,” said Li.
The MP3 player is one of a number of gadgets (小玩意)—starting with the Sony Walkman, which led to the iPod, iPhone and iPad —that give people the ability to shut themselves off from world around them.
Youngsters delight in handset (手持的) technology. In public, students chat on their cell phones, stopping only to talk briefly to friends. On buses or trains it’s common to see youngsters with PlayStations instead of playing poker or sharing jokes or games. And during airline flights, people watch episodes (连续剧) of US TV dramas on their iPads, rather than talking.
The BBC News magazine recently published an article saying that headphone wearing culture is making us anti-social. “Half of humankind is wired to a parallel universe that leaves them ignoring their surroundings and fellows,” wrote Tom de Castella.
Actually, it’s a decade since Apple unveiled the iPod, which promised “1,000 songs in your pocket”. In 2007 more than half of Western residents were using an iPod or MP3 player.
Entertainment is on offer in all surroundings, not just at home. But in the meantime, it has created barriers between us. Many people subscribe to the view that the headphone culture is creating a “spoilt, selfish generation that lacks civic(公民的)culture”.
However, many users of portable MP3 players argue that the device, as a mind drug, helps them relieve stress by escaping for a while. It is also said to be able to help some students concentrate on work or study. “If you want to get away from the hucksters (小贩) on the way, just start listening to your player,” said Liu, a freshman. “They do not approach people with headphones on.” This might also mean he’s blocking those who want to ask him for the directions.
Experts, however, say that short contacts or mini conversations with strangers are helpful to our mind. Many experts warn that it is dangerous to lose touch with people in our lives.
小题1:Zhu Haoyu found that his wearing the iPod        .
A.disturbed others
B.made it easy for him to keep in touch with others
C.made it easy for him to visit the library
D.made others unwilling to talk to him
小题2:The underlined word “immersed” can be replaced by         .
A.lostB.involvedC.engagedD.interested
小题3:What is the main idea of the fourth paragraph?
A.Students are always busy chatting on their cell phones in public.
B.Young people are fond of portable listening or visual devices.
C.Young people like to watch US TV dramas on their iPads.
D.People like to enjoy the networking.
小题4:Which of the following is not true?
A.Headphone wearing culture makes people ignore their surroundings and fellows.
B.Apple released the iPod ten years ago.
C.There are still many people support the headphone culture.
D.It’s dangerous to have conversations with strangers.
小题5:What is the writer’s attitude towards the headphone culture ?
A.Agreeable.B.Critical.C.Doubtful.D.Neutral.
Teddy Bears have been a very popular children’s toy for many years. Most adults can remember their first stuffed(填充玩具)bear, and over the decades these toys have become nearly a symbol of their childhood. However, children are not the only ones with whom these toys have become popular, as many adults make it a habit to collect these toys as well.
The Teddy Bear first became popular during the early 20th century and was associated with then President Theodore Roosevelt. The story can date back to a hunting trip that President Roosevelt had taken where he was invited to be the one to shoot a black bear that had been tied to a tree. Being a crazy outdoors lover and hunter, Roosevelt refused to kill the animal because he believed that shooting the helpless bear was unsportsmanlike and wrong. This story quickly spread through newspapers across the country, and in the end inspired the introduction of a stuffed toy called “Teddy’s bear”.
These toys became popular soon after first introduced, and within ten years, they were being produced by dozens of companies around the world. Within a generation, these stuffed bears were “the” toy to have, and have always been within children’s toy boxes ever since.
They are most often mass-produced in factories in order to keep up with the high demand.  However, there are still companies that take great pride in their handmade designs; and while handmade teddy bears are often preferred, they are also generally more expensive than their mass-produced ones.
Today, these bears and other similar toys generate well over a billion dollars a year in profits for the companies that make them. Walk through just about any toy store in America and you will find dozens of different teddy bears lining the shelves.
小题1:According to the passage, we can know President Roosevelt ______.
A.didn’t like hunting
B.enjoy being special
C.was not brave enough
D.was fair and respectable
小题2:Compared with mass-produced teddy bears, the handmade ones ______.
A.don’t sell well
B.are of high quality
C.are more expensive
D.are preferred by adults
小题3:From the last paragraph, the writer intends to show ______.
A.teddy bears are very popular
B.toys are loved by many companies
C.producing toys can earn more money
D.teddy bears are also enjoyed by adults
小题4:What is the passage mainly about?
A.History of the Teddy Bear.
B.A popular toy — Teddy Bear.
C.Who made the first toy bear?
D.Profits Teddy Bear have made.
The Best Holiday
I was unbelievably proud of my nine-year-old daughter, Emily.  36  to buy a mountain bike, she’d been saving her pocket money all year, as well as doing small jobs to earn extra money.
By Thanksgiving , she had collected only $49. I said, “ You  37 have your pick from my bicycle  38  ”. “Thanks, Daddy. But your bikes are so old. ” She was right. All my girls’ bikes were 1950s models, not the kind a kid today would   39 choose.
As Christmas  40 near, Emily and I went bike shopping . As we left one store, she  41 a Salvation Army volunteer standing next to a big pot. “Can we give something, Daddy?” She asked. “Sorry, Em, I’m out of   42    . ”
Throughout December, Emily continued to work hard. Then one day, she made a  43 announcement. “You know all the money I’ve been saving?” she said hesitantly. “I’m going to give it to the poor people.” So one cold morning before Christmas, Emily handed her total savings of $58 to a volunteer who was really very  44   .
45  by Emily’s selflessness, I decided to contribute  46 of my old bicycles to a car dealer who was collecting used bikes for poor children.  47 I selected a shiny model from my collection, however, it seemed as if a second bike took on a glow. Should I contribute two? No, one would be enough. But I couldn’t  48  the feeling that I should give a second bike. When I later  49 the bikes, the car dealer said, “You’re making two kids very  50  , sir . Here are your tickets. For each bicycle contributed, we’re   51  away one chance to win a girl’s mountain bike. ”
Why wasn’t I surprised when that second ticket proved to be the 52   ? I like to think it was God’s way of  53  a little girl for a sacrifice  54  her year--while giving her dad a lesson in the  55  .
小题1:
A.Promised B.AmazedC.Determined D.Organized
小题2:
A.need B.should C.must D.can
小题3:
A.collection B.contributionC.shop D.club
小题4:
A.seldom B.likely C.slightlyD.merely
小题5:
A.drew B.became C.went D.pulled
小题6:
A.observed B.sensed C.watched D.noticed
小题7:
A.work B.chargeC.timeD.change
小题8:
A.disappointingB.surprising C.formal D.public
小题9:
A.agreeableB.hopeful C.thankful D.pitiful
小题10:
A.Moved B.Shocked C.Persuaded D.Demanded
小题11:
A.oneB.some C.two D.any
小题12:
A.While B.As C.Because D.Though
小题13:
A.express B.describe C.explain D.shake
小题14:
A.returnedB.delivered C.chose D.shared
小题15:
A.sweet B.healthyC.happyD.fair
小题16:
A.putting B.giving C.storing D.signing
小题17:
A.present B.harvest C.winner D.chance
小题18:
A.greeting B.praising C.sheltering D.rewarding
小题19:
A.under B.before C.beyond D.within
小题20:
A.process B.project C.struggle D.communication

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