题目内容
B. available
C. subject
D. subjective
Who are these people rushing by you on the street? More than 250 million people now call America" home" , but most of them can trace their families back to other parts of the world. If you, look at the names on shop windows, you will see that Americans come from many different lands. The idea that these people, who once were strangers to the United States，have lost the customs and cultures of their original countries and have become "Americans"is really not true. In fact, what exists in America is - more often a kind of “ side - by - side" living in which groups of people from other countries often have kept many of their own customs and habits. They join the general American society only in certain areas of their lives such as in schools，business，and sports一but they keep many of their own native customs and manners socially and at home. This “ side - by - side" living has both advantages and disadvantages. Sometimes it may cause disagreements to develop between groups whose ways of life are very different from one another. However, there are also great advantages that come from the variety of cultures brought by settlers from other lands. There is great freedom of choice among ideas ’ dress, food, and social customs in America. Everyone can find some part of his or her own familiar world in the United States, in churches, music, food, national groups, or newspaper.
【小题1】More than 250 million people call America ”home" because .
| A．they have their houses there |
| B．they settle there now |
| C．they want to make their home there |
| D．they like that land very much |
| A．to make friends with native people |
| B．to keep their own customs while sharing American ones in certain areas |
| C．that the groups of people live nearby |
| D．that they get closer to American society |
| A．share American customs and cultures |
| B．live in a kind of side - by - side society |
| C．keep their own customs and habits firmly |
| D．make no choice to accept American customs |
| A．They always stick to their own customs and habits. |
| B．Side - by - side living style is not suitable. |
| C．They face the society they are not familiar with. |
| D．The advantages coming from the variety of cultures make life in America colorful. |
| A．Advantages and Disadvantages |
| B．Different Customs and Habits |
| C．Home for the People |
| D．Side - by - Side Living Style in America |
People are talking about the “new economy.” It’s very different from the “old economy”.
In the old economy, people travel to work. They buy things in stores. They use the post office, the fax and the telephone to send information. They see people face-to-face at their jobs or in stores. People get information from newspapers, radio, television, books and libraries.
In the new economy, people do business through the “net,” which is a connection of millions of computers everywhere in the world. In the new economy, workers often work at home. They can get information online. They can communicate with employers and co-workers by e-mail. Businesses have “virtual (虚拟)stores”. They are websites on which customers can see the products. Businesses can sell to customers anywhere in the world.
In the new economy, people live a fast paced, convenient and colorful life. The whole world develops more quickly than before. But the new economy is a double-edge sword. Its disadvantage is also obvious. For example, the Internet has led to a huge increase in credit card cheating. Some illegal websites offer some cheap or banned goods or services. Online shoppers who enter their credit card information may never receive the goods they want to buy and their card information could even be for sale in an illegal website. So people in the new economy should be smarter and knowledgeable.
【小题1】The cause of the differences between the new economy and the old economy is ____.
| A．the change of people’s idea |
| B．the business people do |
| C．the use of the Internet |
| D．the change of people’s life |
| A．The new economy is as sharp as a sword |
| B．The new economy has advantages and disadvantages |
| C．The new economy is better than the old economy |
| D．Both the new economy and the old economy have disadvantages |
| A．People can get all kinds of information on the Internet. |
| B．Telephone, radio, television, newspapers and so on will disappear in the new economy. |
| C．People in the new economy should have high quality. |
| D．Life in the new economy is more comfortable than the one in the old economy. |
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
【小题1】The text is designed for _______
| A．customers | B．salesmen | C．researchers | D．managers |
| A．Visiting customers themselves. |
| B．Giving customers free food on the street. |
| C．Visiting parks as ordinary customers. |
| D．Asking customers questions at supermarkets. |
| A．Visiting Disneyland. | B．Wearing attractive clothes. |
| C．Acting Mickey Mouse. | D．Dressing up and walking around. |
| A．how to find out customers' social needs |
| B．how to develop marketing strategies |
| C．how to do market research |
| D．how to encourage customers to spend more money |
ing a team．” Over the next four months, his team went on to beat other teams, winning another perfect season．