Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export(出口)at good prices. By drawing attention to new ideas, it helps greatly to raise standards of living. By helping to increase demand, it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

  And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see a product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

  Advertising does more for the good of the public than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

  If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the color of a shirt is a bit persuasive(有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

(1) By the first sentence of the passage the writer means that ________.

[  ]

A.he is fairly familiar with the cost of advertising

B.everybody knows well that advertising is a waste of money

C.advertising costs more money than everything else

D.money on advertising is worth spending

(2) In the passage, which of the following is NOT included in the advantages of advertising?

[  ]

A.Getting greater fame.
B.Providing more jobs.
C.Raising living standards.
D.Reducing newspaper cost.

(3) The writer thinks that the well-known TV person is ________.

[  ]

A.quite right in passing his judgement on advertising

B.interested in nothing but the buyers' attention

C.correct in telling the difference between persuasion and information

D.obviously unfair in his views on advertising

(4) In the writer's opinion, ________.

[  ]

A.advertising can seldom bring material interest to man by providing information

B.advertising informs people of new ideas rather than wins them over

C.there is nothing wrong with advertising in persuading the buyer

D.the buyer is not interested in getting information from an advertisement

What is time? Is it a thing to be saved or spent or wasted, like money? Or is it something we have no control over, like the weather? Is time the same all over the world?

That's an easy question, you say. Wherever you go, a minute is 60 seconds, an hour is 60 minutes, a day is 24 hours, and so forth. But in America, time is more than that. Americans see time as a valuable resource. Maybe that's why they are fond of the expression, "Time is money."

Because Americans believe time is a limited resource, they try to conserve and manage it. People in the U.S. often attend seminars or read books on time management. It seems they all want to organize their time better. Professionals carry around pocket planners -- some in electronic form -- to keep track of appointments and deadlines. People do all they can to squeeze more time out of their time. The early American hero Benjamin Franklin expressed this view best: "Do you love life? Then do not waste time, for that is the stuff life is made of."

To Americans, punctuality is a way of showing respect for other people's time. Being more than 10 minutes late to an appointment usually calls for an apology and an explanation. People who are running late often call ahead to let others know of the delay. Of course, the less formal the situation is, the less important it is to be exactly on time. At informal get-togethers, for example, people often arrive as much as 30 minutes past the appointed time.

To outsiders, Americans seem tied to the clock. People in other cultures value relationships more than schedules. In these societies, people don't try to control time, but to experience it. Even Americans would admit that no one can master time. Time -- like money -- slips all too easily through our fingers. And time -- like the weather-- is very hard to predict. Nevertheless, time is one of life's most precious gifts. And unwrapping it is half the fun.

What’s the main topic of this passage?

       A. What is time?

       B. How to control time?

       C. Make good use of time.

       D. Time among Americans.

What’s the meaning of the underlined word “conserve”?

       A. protect                            B. develop                    C. produce                    D. assist

The sentence “Americans seem tied to the clock” probably means __________.

       A. Americans often carry a clock with them.

       B. Americans can not predict the time.

       C. Americans can take control over time.

       D. Americans often make full use of time.

We can safely draw a conclusion from this passage that _________________.

       A. Americans have more time than others.

       B. by using pocket planners, people can have more time.

       C. for informal meeting, Americans often arrive 30 minutes earlier.

       D. Americans often attend seminars, because they want to use time better.

When I was a child, I often dreamed of the time when I could leave home and escape to the city. We lived on a farm, in the winter especially, we were quite cut off from the outside world. As soon as I left school, I packed my bags and moved to the capital. However, I soon discovered that my life has its _______ too.
One big disadvantage is money. It costs so much to go out, not to mention basics like food and housing. Another disadvantage is pollution. I suffer from asthma(哮喘), and  the air is so  that I am afraid to go outside. Then there is the problem of traveling round. Although I have a car, I seldom use it because of the traffic jams. One choice is to go by bicycle, but that can be quite dangerous.
Of course there are advantages. First, there is so much to do in the city, whatever your tastes in culture or entertainment(娱乐活动). Besides, there are wonderful jobs and greater chances of moving to a more important job or position. Finally, if you like shopping, the variety of goods is very surprising --- and , what is more, shops are often only a short walk away.
Is life better then, in the city? Perhaps it is , when you are in your teens(十几岁)or twenties. However, as you get older, and especially if you have small children, the peace of the countryside may seem preferable. I certainly hope to move back there soon.
【小题1】Which of the following words can be put into the blank in the first paragraph?

A.dangersB.adventuresC.problemsD.fun
【小题2】What was the writer always thinking about when he was a child?
A.Staying on the farm.B.Moving to the countryside.
C.Leaving home for the city.D.Running away from the school.
【小题3】Which of the following is true about the writer?
A.He is very old now.B.He is in good health.
C.He prefers driving a car.D.He lives in the city now.
【小题4】 In the passage, the writer tries to __________.
A.express his opinions about way of lifeB.describe his life in the countryside
C.an interest in the outside worldD.persuade the reader to live in the city

Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

Who buy the presents? How much should we spend? Questions about money like these ___50___ during the holidays, and they can turn this wonderful season into the most ___51___ time of the year.

The ___52___ cause of holiday stress is money issues, according to a recent poll by the American Psychological Association (APA). The survey found that 61 percent of Americans ___53___ lack of money as the top cause of family tensions, holiday blues and depression.

“People believe that they can go out and buy gifts because it’s the holidays, ___54___they can’t afford to do so,” says Dorothy Cantor, a noted psychologist and former APA president. “Not only is it stressful to feel that you have to buy everyone an expensive gift, but you will also be stressed for the rest of the year trying to pay your ___55___. You can show love and caring by giving something that you know is meaningful and ___56___ that doesn’t have to cost a lot.”

While managing money issues during the holiday season can be a ___57___, financial experts agree that you can ___58___ pressure by planning ahead, exhibiting patience and managing expectations to make the holiday season enjoyable and worry-free.

For starters, make an agreement with family members to discuss holiday spending and finances before you make any ___59___. The goal here is to learn one another’s thoughts and feelings about priorities and wishes. Be realistic, decide together on a budget and only use cash, rather than using credit cards. Avoid getting ___60___ unreasonable expectations. It makes no ___61___ to buy gifts you can not afford and put additional financial and emotional stress on yourself and your family that will cause problems long after the holidays are over.

Other ways to ___62___ the burden of money-related holiday blues include an understanding that everyone faces money problems at one time or another. It’s important to keep your ___63___ situation in perspective, to learn from experience and then to proceed with your life.

And lastly, make focusing on financial solutions a part of your New Year’s resolution. It’s the perfect time to take a __64___ approach by doing some soul-searching, forgiving yourself, letting go of the past and dealing with your financial problems in a businesslike manner each day.

1.

A.break up

B.pop up

C.put out

D.wipe out

 

2.

A.ridiculous

B.inconvenient

C.stressful

D.mysterious

3.  

A.immediate

B.social

C.hidden

D.leading

4.  

A.listed

B.felt

C.resisted

D.charged

5.  

A.as if

B.even if

C.as long as

D.if only

 

6.

A.price

B.life

C.rates

D.bills

7.A. resistant       B. random           C. personal     D profitable

8.

A.success

B.reminder

C.pleasure

D.challenge

 

9.

A.polish

B.postpone

C.minimize

D.preserve

 

10.

A.excuses

B.purchases

C.statements

D.inquiries

 

11.

A.caught up in

B.ended up with

C.put up in

D.made up for

12.  

A.efforts

B.revenge

C.desire

D.sense

 

13.

A.ease

B.resign

C.launch

D.transfer

14.  

A.inadequate

B.financial

C.internal

D.private

 

15.

A.reverse

B.tender

C.grand

D.positive

 

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