题目内容
Jiang Heping, Chief Executive(总监) of CCTV-9, decides the success of many journalism departments all over the country.
Mr Jiang said there were two big movements that were important for CCTV-9. “First, CCTV-9 has successfully entered Indonesia. Meanwhile, CCTV-9 has developed another 10 million viewers through the Great Wall Platform since October 1st, 2004. Second, by carrying out the ‘Go Out Project’, CCTV-9 has gained audiences from different parts of the world,” Mr Jiang said.
CCTV-9’s standard for job applicants
When he was asked which kind of graduate he would choose between students with good English but little knowledge of journalism and students with a good knowledge of journalism but poor English, he said, “Of course, the students with good English!” Mr Jiang firmly believed that journalistic skills can be gradually mastered in practice, but a good knowledge of English can never be easily gained in a short time.
CCTV-9’s experience in exploration
Mr Jiang thought the proper setting of the channel’s identity as a “China Channel” is the key point of the channel’s success. CCTV-9 is making every effort to report what is happening in China and has decided to continue doing so.
He also mentioned the attitude in reporting news. CCTV-9’s reports during the Iraqi War were considered the justest by international societies. Foreign experts were also invited to many of their programs.
“The past doesn’t explain anything. We should make the best use of it and do a better job in the future,” Mr Jiang said.
CCTV-9’s tomorrow
When talking about CCTV-9’s plans for the future, Mr Jiang painted a great picture for the channel. He said, “We will cooperate with other media, especially with English language media. The southeast Asian and European platforms are also part of our plans. We also aim to establish Russian and Arabic channels.”
1. This passage is most probably .
A. a program on CCTV-9 B. an interview with Jiang Heping
C. an autobiography(自传) of Jiang Heping D. a promotion of CCTV-9
2. Which of the following statement is true?
A. CCTV-9 has successfully entered Russia and some Arab countries.
B. Students with a good knowledge of journalism but poor English are more likely to be admitted to CCTV-9.
C. People in Indonesia can also watch CCTV-9.
D. The key point of CCTV-9’s success is to offer the justest information.
3. According to Jiang’s opinion, .
A. People can gain a good knowledge of English quite easily.
B. CCTV-9 will try to report more about what is happening in foreign countries
C. CCTV-9 has had more audience through the Great Wall platform since November. 1st,2004.
D. “Go Out Project” is well received in different parts of the world.
4. From the last second paragraph said by Jiang Heping, we can infer he is .
A. easy-going B. discouraged C. energetic D. optimistic
BCDD
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Coupons to spend
“How did you spend your coupons?”
On their first day back to school, many students in Hangzhou greeted each other this way.
The coupons referred to the 100 yuan coupons each student received form the city government before the Spring Festival holidays. Over 260,000 primary school and middle school students were given coupons. They could use them in local stores and supermarkets, or to see movies and buy books.
The same coupons have also been given to low income families in Hangzhou. Other cities, including Chengdu and Nanjing, also gave coupons to their citizens. More cities are expected to follow their lead.
Why are local governments doing this?
These programmes are all part of a broader effort in China to increase domestic demand in the face of the global financial crisis.
The crisis has seriously affected China’s exports and investments (投资). Many factories in southern cities have been closed down. Some companies are laying off workers or reducing their pay. The stock market and real estate market have been falling.
In a time of financial crisis, people usually respond by saving money. They are uncertain about the future and are afraid that more difficult times may be ahead. Now many people are choosing not to spend money carelessly. Major chain stores have seen a sharp slowdown in sales, analysts say.
But spending keeps an economy healthy. If people don’t spend, there will be too many products in the market. Then shops will stop buying products from factories. When factories receive no orders, they close down. The workers there accordingly lose their jobs. Also, if people don’t spend, the service industry suffers. The total result is that the whole economy breaks down.
Issuing coupons is a practical and effective way to increase domestic demand in the current situation, said Jiang Zengwei, vice-minister of China’s Ministry of Commerce. Hangzhou reported a rise in customers in local markets during Spring Festival holiday.
However, issuing coupons is only a temporary measure. To increase consumers’ confidence, the government needs to establish a sound secure social system in the long term. When people don’t have to worry about education, health care and their pension, they will be more willing to spend instead of saving.
【小题1】Why are local governments issuing coupons?
| A．To increase domestic demand in the face of the global financial crisis. |
| B．To enable students to use them in local stores and supermarkets, or to see movies and buy books independently. |
| C．To help those low income families in the global financial crisis. |
| D．To show the government’s ability to solve economic problems |
| A．China’s exports and investments have been seriously affected. |
| B．People begin to spend money without a second thought. |
| C．Workers are faced with losing jobs and the reduction of the salaries. |
| D．The active stock market and real estate market have gone. |
| A．Issuing coupons is a practical and effective way to increase domestic demand in a long term. |
| B．The total result of saving money is that the whole economy breaks down. |
| C．The government may carry out new policies to encourage citizens to be willing to spend in the near future. |
| D．After issuing the coupons, the local markets have seen a rise in customers during Spring Festival holiday. |
| A．Spend now, save later. |
| B．Spend money like there’s no tomorrow; come on! |
| C．Spend money like it’s going out of style; let’s do it! |
| D．Big spender, wise spender. |