题目内容
Restaurants in Europe, the United States and Japan are testing technology to let diners order their food direct from a screen at their table instead of depending on a fellow human being to note their choice.
Besides cutting costs, companies that sell the “e-menus” argue the bytes-for-bites way has a new value that can attract younger customers, and various photographs of steaks and gooey desserts attract diners to order more. It also could extend the TV dinner. How about a computer game dinner?
“It's about impulse-buying,” said Adi Chitayat, Conceptic’s CEO. “If a person starts looking at pictures of chocolate cake, the chances are he'll order it.” Frame, a restaurant in Tel Aviv with the system, is said to have its sales on tables with the e-menu increased by about 11% . Customers often call ahead to reserve （预定）spots equipped with screens, manager Natalie Edry told Reporters.
At one of the e-menu tables, IT worker Gil Uriel and his young family were enthusiastic as they checked out pictures of the dishes on offer and squabbled（争吵）overdesserts. “It’s more visual,” says Uriel, as his children clicked away furiously on a games function between courses. “We can still choose, we can still argue —but it’s much easier when we can all see it.”
【小题1】The following are the advantages of “restaurants with” EXCEPT that .
| A．eating in them is more comfortable |
| B．the restaurants can save a lot of money |
| C．they can attract more youngsters to the restaurants |
| D．customers can see the pictures of their ordered foods |
| A．having no idea in buying things |
| B．being uninterested in buying things |
| C．having no patience in buying things |
| D．being encouraged in buying things |
| A．customers feel little interest in the e-menus |
| B．e-menus only attract a small number of customers |
| C．it still takes time for e-menus to be widely accepted |
| D．restaurants of this kind are refused by customers |
| A．a food guide | B．a website |
| C．a traveling magazine | D．classic advertisements |
【小题1】A
【小题2】D
【小题3】C
【小题4】B
解析试题分析：本文是关于一种新型的营销方法，让个顾客通过电子菜单点菜。
【小题1】A 细节题。根据为主2,3段Besides cutting costs,和the bytes-for-bites way has a new value that can attract younger customers, and various photographs of steaks and gooey desserts attract diners to order more.和IT worker Gil Uriel and his young family were enthusiastic as they checked out pictures of the dishes on offer 说明BCD三项都是优点，A项在文章中没有体现出来，故Ａ正确。
【小题2】D 推理题。根据后句“If a person starts looking at pictures of chocolate cake, the chances are he'll order it.”说明顾客收到图片的影响很快就会出手购物，故D正确。
【小题3】C 推理题。根据文章最后两行as his children clicked away furiously on a games function between courses. “We can still choose, we can still argue —but it’s much easier when we can all see it.”
说明这样的营销方法有优点也有需要进一步改进的地方，故C星期。
【小题4】B 推理题。本文是介绍一种新型的餐厅营销方式的。A项食物指导，是关于如何吃东西的。不符合要求；C项是旅行杂志，更不可能；D项是分类广告，更不可能。排除法说明B项最可能。故B正确。
考点：考查新闻报告类短文
点评：本文考查了很多的推理题。文章中的词汇的要求较高，考生对阅读内容的不熟悉，需要考生在阅读的时候有足够的耐心。要养成在上下文串联中猜测词义的能力，根据上下文中出现的同义词，近义词，反义词，以及词义的解释来理解生词。同时要抓住文章的中心，不要受其他信息的影响。要根据题目及选项以及文章的上下文串联合理的判断推理。
America is a mobile society. Friendships between Americans can be close and real, yet disappear soon if situations change. Neither side feels hurt by this. Both may exchange Christmas greetings for a year or two, perhaps a few letters for a while — then no more. If the same two people meet again by chance, even years later, they pick up the friendship. This can be quite difficult for us Chinese to understand, because friendships between us develop more slowly but then may become lifelong feelings, extending(延伸) sometimes deeply into both families.
Americans are ready to receive us foreigners at their homes, share their holidays, and their home life. They will enjoy welcoming us and be pleased if we accept their hospitality(好客) easily.
Another difficult point for us Chinese to understand Americans is that although they include us warmly in their personal everyday lives, they don’t show their politeness to us if it requires a great deal of time. This is usually the opposite of the practice in our country where we may be generous with our time. Sometimes, we, as hosts, will appear at airports even in the middle of the night to meet a friend. We may take days off to act as guides to our foreign friends. The Americans, however, express their welcome usually at homes, but truly can not manage the time to do a great deal with a visitor outside their daily routine. They will probably expect us to get ourselves from the airport to our own hotel by bus. And they expect that we will phone them from there. Once we arrive at their homes, the welcome will be full, warm and real. We will find ourselves treated hospitably.
For the Americans, it is often considered more friendly to invite a friend to their homes than to go to restaurants, except for purely business matters. So accept their hospitality at home!
【小题1】The writer of this passage must be ______.
| A．an American | B．a Chinese | C．a professor | D．a student |
| A．Friendships between Americans usually last for all their lives. |
| B．Americans always show their warmth even if they are very busy. |
| C．Americans will continue their friendships again even after a long break. |
| D．Friendships between Americans usually extend deeply into their families. |
| A．warmly welcomed at the airport | B．offered a ride to his/her home |
| C．treated hospitably at his/her home | D．treated to dinner in a restaurant |
| A．strict with time | B．serious with time |
| C．careful with time | D．willing to spend time |
For a small town, Mantattan, Kansas has some big surprises. And one of them is the Holiday Inn Hotel, with rooms built around a swimming pool and a friendly atmosphere.
The Holiday Inn is where Manhattan people often go for a special party, or a night out. A lot of them choose to eat in the bright?lit restaurant near the pool, And many of them will be served by Ellen Logan, who has worked as a waitress here for more than two years.
Ellen, like most of the waitresses, is also a student. She comes from Nebraska, but she’s planning one day to be a veterinary surgeon, and to care for small animals. But in order to support herself at college, she works twenty hours a week at the Holiday Inn.
Ellen soon learned what every waitress finds out. Your best friend has a good pair of shoes. She paid forty?five dollars for hers, much more than she would usually spend. She’s discovered something else too. You don’t have to know much about food to be a good waitress, but you do have to know a lot about people.
“A lot of business people always stay here when they come to Manhattan”, she explains. “They like you to recognize them and remember their favorite dishes. But some couples come for a night out together. They just want to be left alone. Then there are people who can’t make up their minds. They look down the menu and say,‘What do you suggest?’So I ask them how hungry they are. If they say,‘Not very.’I suggest the salad bar, with soup, salad, bread, and a fruit plate. But if they say they’re very hungry, I suggest a Kansas Strip Steak, with potatoes or rice. You get salad and bread as well. It’s very nice. Real good value”.
Ellen may get tired sometimes, but at least she’s learning too much about people. She’s learning too much about people. She’ll probably make a good animal doctor, but if she finds she doesn’t like it after all, she can become a psychiatrist(心理医生)instead.
【小题1】What does the underlined phrase “a veterinary surgeon” mean?
| A．An animal doctor | B．A hotel manager | C．A food expert | D．A restaurant waitress |
| A．Businessmen like to be suggested what to eat. |
| B．Many couples often want you to recognize them. |
| C．Why people like to eat in the hotel is that it is full of a friendly atmosphere. |
| D．If you know a lot about people,you’ll be a good veterinary surgeon. |
| A．waitresses in the Holiday Inn are all students. |
| B．waitresses are required to buy a good pair of shoes before they go to work. |
| C．waitresses should be familiar with the food there. |
| D．it is more important for the waitresses to know much about people than food. |
| A．How to Deal with People | B．A Special Holiday Inn Hotel in Manhattan |
| C．American Holiday Inn | D．Ellen Logan at the Holiday Inn |
Dick lived in England. One day in January he said to his wife, "I’m going to fly to New York next week because I’ve got some work there." "Where are you going to stay there?" his wife asked. "I don’t know yet." Dick answered. "Please send me your address from there in a telegram (电报)," his wife said. "All right," Dick answered.
He flew to New York on January 31st and found a nice hotel in the center of the city. He put his things in his room and then he sent his wife a telegram. He put the address of his hotel in it.In the evening he didn’t have any work, so he went to a cinema. He came out at nine o’clock and said, "Now I’m going back to my hotel and have a nice dinner."He found a taxi (出租车) and the driver said, "Where do you want to go?" But Dick didn’t remember the name and address of his hotel.
"Which hotel are my things in?" he said, "And what am I going to do tonight?" But the driver of the taxi did not know. So Dick got out and went into a post office. There he sent his wife another telegram, and in it he wrote, "Please send me my address at this post office."
【小题1】Dick flew to New York because ___.
| A．he went there for a holiday | B．he had work there |
| C．he went there for sightseeing (观光) | D．his home was there |
| A．Because she wanted to know where her husband stayed in New York |
| B．Because she wanted to go to New York, too |
| C．Because she might send him another telegram |
| D．Because she couldn’t leave her husband by himself in New York |
| A．In the center of the city. | B．In a hotel. |
| C．In a restaurant. | D．At his friend’s house. |
| A．The manager (经理) of his hotel. | B．The police office. |
| C．The taxi driver. | D．His wife. |
| A．Dick stayed at a nice hotel in the center of the city. |
| B．Dick didn’t work on the first night of his arrival. |
| C．Dick forgot to send his wife a telegram. |
| D．Dick wanted to go back to his hotel in a taxi. |
I once had my Chinese MBA students brainstorming on “two-hour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth suggested a catering service. Though I admitted the time limit had been difficult, I expressed my disappointment.
My students were middle managers, financial analysts and financiers from state-owned and global companies. They were not without talent or opinions, but they had been shaped by an educational system that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years’ teaching at the school. Papers were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students frequently said that copying is a better business strategy(策略), better than inventing and creating.
In China, every product you can imagine has been made and sold. But there are so few well developed marketing and management minds that it will be a long time before most people in the world can name a Chinese brand.
With this problem in mind, co-operation with institutions like Yale and MIT have been started . And then there’s the “thousand talent program”: this new government program is intended to improve technological modernization(现代化). It can attract top foreign trained scientists to the mainland with big money. But there are worries about China’s research environment.
At last, for China, becoming a major world creator is not just about co-operation with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. It’s about offering a rich learning environment for young minds. It’s not that simple.
【小题1】Why does the author feel disappointed at his students?
| A．Because there is one group presenting a catering service. |
| B．Because the six groups made projects for restaurant chains. |
| C．Because all the students copied a case for the difficult topic. |
| D．Because the students’ ideas were lacking in creativeness. |
| A．China can make and sell any product all over the world |
| B．high pay may not solve the problem of China’s research environment |
| C．cooperation with institutions has been set up to make a Chinese brand |
| D．the new government program are aimed at encouraging imagination |
| A．Look for a New Way of Learning. |
| B．Reward Creative Thinking. |
| C．How to Become a Creator. |
| D．Establish a technical Environment. |
If you want to know how crazy people can be about their pets, you might remember that Helmsley left $12 million to her little Maltese dog when she died last year.
The dog's name is Trouble. And apparendy Trouble is still alive. Of course, I would hang on,too, if someone left me $12 million. Look! Top-shelf dog food, soft pillows everywhere, drivers walking me in nice leafy parks. I would live to be 110 in dog years.
The dog's story is still fresh in my mind the other night when I leave a steak house after a superb meal. Then I notice a woman carrying a small bag out of the door behind me.
Once outside, she walks over to where a man is holding a tiny dog hke it's a baby. The dog looks like a Maltese, too, barking and annoying, with a cute haircut,
And now I am treated to an absolute astonishing sight. Because now the woman reaches into the bag and begins pulling out little pieces of meat, which she puts on a plastic spoon and feeds to the dog.
This is no cheap steak house. It's actually, way out of my league --I'm there only because it's a special occasion. I can tell you this: if I walked out of the place with any leftover steak, it sure wouldn't go to a dog. Not at those prices.
So now the woman is Spoon-feeding the dog and the man is just standing there, holding this dog and looking as if this is the most normal thing in the world. And the dog is calmly chewing these pieces of steak as if he's a little king. And this dog is in no hurry. He's having a great time.
A few minutes go by, and now the dog finishes all of his steak. At this point, I hear the woman say to the man "Think he's still hungry?" And she glances behind her at the restaurant, as if she might go back in there to get more steak for the dog.
Watching all this, I'm afraid I'm going to shout, "Are you out of your mind? Feeding all that pricey steak to that little dog? Did you see what our American life is like today? We're all going to be eating dog food if this keeps up!"
【小题1】Why would the author live to be 110 in dog years?
| A．Because he is always in poor health and falls ill. |
| B．Because a Maltese dog lives longer than a human being. |
| C．Because his grandparents left him a large sum of money. |
| D．Because he thinks the dog is treated extremely well. |
| A．An American family's happy life. |
| B．A Maltese dog getting $12 million from its owner. |
| C．A New Yorker spending $ 8 billion for a few banks. |
| D．A pet dog being fed with expensive food. |
| A．the restaurant is too expensive for the author |
| B．the author hates the dog being taken there |
| C．the superb restaurant is about to be out of service |
| D．the dog doesn't belong to the author's group |
| A．indifferent | B．annoyed | C．concerned | D．envious |