I had this exchange with my 6-year-old last week.
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It's yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |
【小题1】From the dialogue between the author and the son, we can infer that ____-

A.the son likes drinking yogurt a lot.
B.buying Danimals may win a free tour
C.the son's school encourages kids to eat yogurt
D.Danimals in the most popular yogurt among kids.
【小题2】We can learn from th^ passage that     '
A.character bowls increase kids' appetite.
B.character-themed wall paint is expensive
C.household goods are becoming the target of advertisers.
D.Linn considered character-themed products a foolish marketing strategy.
【小题3】The underlined word "buck" in the last paragraph probably means _____.
A.supportB.resistC.advertiseD.learn
【小题4】What does the passage mainly tell us ? .
A.Marketing is affecting kids all the time.
B.Most kids now don't have a happy childhood,
C.Kids like buying licensed school supplies a lot.
D.Licensed character produce are doing great harm to kids.

阅读下面的短文,然后按照要求写一篇150词左右的英语短文。
In one way of thinking, failure is a part of life. In another way, failure may be a way towards success. The “spider story’’ often told, Robert Bruce, leader of the Scots in the 13 th century, was hiding in a cave from the English. He watched a spider spinning a web. The spider tried to reach across a rough place in the rock. He tried six times without success. On the seventh time he made it and went to spin his web. Bruce is said to have taken heart and to have gone on to defeat the English. Edison, the inventor of the light bulb, made hundreds of models that failed before he found the right way to make one. Abraham Lincoln, the famous American president, lost elections more times than he won them! He never gave up in the face of failure but kept trying and was eventually elected to Congress and then the presidency.
So what? First, always think about your failure. What caused it? Were conditions right? Were you in top from yourself? What can you change so things will go right next time?
Second, is the goal you’re trying to reach the right one? Try to do some thinking about what your real goals may be. Think about this question. “If I do succeed this time, where will it get me?’’ This may help you prevent failure in things you shouldn’t be doing anyway.
The third thing to bear in mind about failure is that it’s part of life. Learn to “live with yourself” even though you may have failed. Remember, “You can’t win them all.”
【写作内容】
1、概括短文的内容要点,该部分字数大约30词左右;
2、以“Is Failure a Bad Thing”为题写一篇文章,包含以下内容要点,该部分的字数大约120词左右。
⑴失败是生活中的常事
⑵人们对失败所持的不同态度
⑶你对失败的认识
【写作要求】
1、可以使用实例或其他论述方法支持你的观点,也可以参照阅读材料的内容,但不要抄袭阅读材料中的句子
2、作文中不能出现真实姓名和学校名称。
                                                                      
                                                                      
                                                                      
                                                                      
                                                                      
                                                                  

阅读下面的短文,然后按照要求写一篇150词左右的英语短文。
In one way of thinking, failure is a part of life. In another way, failure may be a way towards success. The “spider story’’ often told, Robert Bruce, leader of the Scots in the 13 th century, was hiding in a cave from the English. He watched a spider spinning a web. The spider tried to reach across a rough place in the rock. He tried six times without success. On the seventh time he made it and went to spin his web. Bruce is said to have taken heart and to have gone on to defeat the English. Edison, the inventor of the light bulb, made hundreds of models that failed before he found the right way to make one. Abraham Lincoln, the famous American president, lost elections more times than he won them! He never gave up in the face of failure but kept trying and was eventually elected to Congress and then the presidency.
So what? First, always think about your failure. What caused it? Were conditions right? Were you in top from yourself? What can you change so things will go right next time?
Second, is the goal you’re trying to reach the right one? Try to do some thinking about what your real goals may be. Think about this question. “If I do succeed this time, where will it get me?’’ This may help you prevent failure in things you shouldn’t be doing anyway.
The third thing to bear in mind about failure is that it’s part of life. Learn to “live with yourself” even though you may have failed. Remember, “You can’t win them all.”
【写作内容】
1、概括短文的内容要点,该部分字数大约30词左右;
2、以“Is Failure a Bad Thing”为题写一篇文章,包含以下内容要点,该部分的字数大约120词左右。
⑴失败是生活中的常事
⑵人们对失败所持的不同态度
⑶你对失败的认识
【写作要求】
1、可以使用实例或其他论述方法支持你的观点,也可以参照阅读材料的内容,但不要抄袭阅读材料中的句子
2、作文中不能出现真实姓名和学校名称。
                                                                      
                                                                      
                                                                      
                                                                      
                                                                      
                                                                  

The royal family is a part of British history and cultural identity.

Up until the 17th century, people believed that the British king or queen had a “divine(天赐的)right” to rule. This was the idea that God chose the king or queen and that he or she was therefore above the law. However, this idea was challenged during the English Civil War, when King Charles the First was put in prison and then killed in 1649.

So what role does the British royal family have today?

The Queen is head of the UK and the Commonwealth. She has important formal duties that go with her different titles. As Head of State, for example, she represents the UK on visits abroad and invites other world leaders to visit the UK;as Head of the Armed Forces in name, only she can declare when the UK is at war or when a war is over. She has to sign many government and Commonwealth documents every day.

Although the royal family does the work for the UK, there are British people called“anti-monarchists(反君主制者)”who do not believe there should be a royal family. One criticism(批评意见)is that the British people should not have to pay for the royal family with their taxes(税).

Today, the royal family works hard to be relevant(相关的)in the modern world. The Queen still gives a speech to the nation on television at Christmas, but it gets less and less formal every year;now it is even available as a podcast(播客).

In 2005, after graduating from university, Prince William spent time teaching English in Uruguay, the sort of work many ordinary young British people do in their gap years.

1.What can be concluded from the first two paragraphs?

A.The British king or queen is considered above the law.

B.The English Revolution put an end to the British royal family in 1649.

C.The British king or queen is no longer believed to rule by divine right.

D.The royal family didn’t play an important role in Britain in the 17 th century.

2.Which of the following is among the formal duties of the Queen?

A.Traveling around the UK.

B.Declaring when the world is at war.

C.Inviting other leaders to have dinner with her.

D.Signing Commonwealth documents every day.

3.With the example of Prince William in the last paragraph, the author intends to show that         .

A.Prince William is very popular in the UK

B.the royal family is trying to connect better with ordinary people

C.Prince William has made an effort to win young people’s admiration

D.many young British people do voluntary work

4.It can be inferred from the passage that ___________.

A.the royal family doesn’t have to pay taxes

B.the British people are all in favor of the royal family

C.the British people can talk to the Queen through a podcast

D.the royal family attacks republicans through media and press

 

In the modern world more and more people meet the problem of identity.The most interesting example is that of a so – called “banana”, which refers to an American who has an Asian face but holds Western values.

In Shanghai, there now live a group of people from abroad.They look no different from the locals and speak fluent Chinese or even Shanghai dialect, but when it comes to writing Chinese characters, they are almost illiterate(文盲).Jack is such an example.He never learned to read or write Chinese characters, which he finds mysterious and difficult.From time to time, he files to the US as he does not feel Shanghai is where he comes from.“But when I am in the States, I feel that’s not my home either,” he said.

At De Gaulle Airport in France, there is a Swiss man who has been living in the waiting – room for a long time because he lost h is passport during his travels.He was refused entry into several countries.But when he was eventually allowed to return to Swizerland, he refused to leave the airport.His reason was very simple—“I am sure who I am.I need no acknowledgement from others,” he said during an interview.For th is reason  he was honored by the Western media as “the Hero of identity.”

As the Internet becomes more and more popular, the problem of identity becomes more serious.In a virtual world, people can have different addresses registered with different names.In the Internet chat room, even one’s gender(性别) is hard to determine.It seems that in the glohal village, people are saying hello every day to each other without knowing whom they are talking to.

What will be the next crisis(危机) of identity? With the development of cloning technology, it might be: who is the real “I”?

1.What does the passage mainly talk about?

   A.The importance of identity.

   B.The crisis of identity.

   C.Differences between Eastern and Western cultures.

   D.Difficulty in living in foreign counties.

2.The Swiss man had to live in De Gaulle Airport in France because      

   A.he needed to board a plane at any time

   B.he couldn’t afford to live in a hotel

   C.he needed others acknowledgement

   D.he couldn’t prove who he was

65.A “banana” in the passage is in fact an     

   A.American traveling to Asia                                          B.American keeping Eastern culture

   C.American born in Asia                                               D.America – born Asian

3.We can infer from the passage that the author believes      

   A.there will be more problems relating to identity in the future

   B.Internet technology helps solve problems of identity

   C.only people traveling abroad have problems of identity

   D.people don’t need to worry about identity

 

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