题目内容
6.MultitaskingWhat is the first thing you notice when you walk into a shop?The products displayed (展示) at the entrance?Or the soft background music?But have you ever notice the smell?Unless it is bad,the answer is likely to be no.But while a shop's scent may not be outstanding compared with sights and sounds,it is certainly there.And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance,via scent machines.A smell may be attractive but it may not just be used for freshening air.One sports goods company once reported that when it first introduced scent into its stores,customers'intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs,scent is just as important to a brand's success as the quality of its window displays and goods on sales.That is mainly because shopping is a very different experience to what it used to be.
Some years ago,the focus for brand name shopping was on a few people with sales assistants'disproving attitude and don't-touch-what-you-can't-afford displays.Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience.But while e-shops can use sights and sounds,only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave.Another brand store seeks to be much more than a shop,but rather a destination.And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department,and coconut (椰子) scent in the swimsuit section.A department store has even opened a new lab,inviting customers on a journey into the store's windows to smell books,pots and drawers,in search of their perfect scent.
63.According to the passage,what is an increasingly powerful tool in the success of some brand store?B
A.Friendly assistant.
B.Unique scents.
C.Soft background music
D.attractive window display.
64.E-shops are mentioned in the passage toA.
A.a show the advantages of brick-and-mortar stores
B.urge shop assistants to change their attitude
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
65.The underlined word"destination"in Paragraph 5 meansC.
A.a platform that exhibits goods
B.a spot where travelers like to stay
C.a place where customers love to go
D.a target that a store expects to meet.
分析 该文章主要向读者介绍采用香味来提高销售量的理念,并解释原因和介绍成功的案例.
解答 63-65:BAC
63 B 细节题.结合第二段的倒数第一句"And it is proving to be an increasingly powerful tool in encouraging people to purchase."可知独特的香味越来越成为一种经营成功的手段,友好的导购、轻柔的背景音乐、吸引人的橱窗陈列都是过去吸引顾客的手段.故正确答案为B.
64 A 推断题.由 E-shop 定位到第五段第二、三句But while e-shops can use sights and sounds,only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave,网店可以用视觉效果和音乐来吸引顾客,但是只有实体店才能给顾客从进门的那刻起到找到购物目标的完整体验,并能够使用香味,此处通过提及网店来突出实体店能使用香味的优势.故正确答案为A.
65 C 推断题.根据划线词上下文But while e-shops can use sights and sounds,only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave可知,实体店相比于网店的优势在于能够给顾客从进门到想去地点的完整体验,结合句中的"实体店"、"顾客"等词可推断 destination 与此处特定的购物情景有关,指顾客想去的地方.其他三项均不符合语境.故正确答案为C.
点评 一、速读全文,了解大意知主题.
阅读能力一般指阅读速度和理解能力两个方面.阅读速度是阅读最基本的能力.考生必须在十分有限的时间内运用略读、扫读、跳读等技巧快速阅读,搜寻关键词、主题句,捕捉时空、顺序、情节、人物、观点,并且理清文章脉络,把握语篇实质.
二、看题干,带着问题读文章.
首先要掌握问题的类型,客观信息题可以从文章中直接找到答案;而主观判断题考查的是对文章的感情基调等,这类题必须经过对作者的态度、意图以及对整篇文章进行深一层的推理等.其次,了解试题题干以及各个选项所包含的信息,然后有针对性地对文章进行扫读,对有关信息进行快速定位.此法加强了阅读的针对性,提高了做题的准确率.
三、逻辑推理,做好深层理解题.
在实际阅读中,有时作者并未把意图说出来,阅读者要根据字面意思,通过语篇逻辑关系,研究细节的暗示,推敲作者的态度,理解文章的寓义.要求读者对文字的表面信息进行分析、挖掘和逻辑推理,不能就事论事,以偏概全.推理题在提问中常用的词有:infer,imply,suggest,indicate等.
四、猜词悟义,扫除阅读拦路虎.
猜词是应用英语的重要能力.它不但需要准确无误地理解上下文,而且要有较大的泛读量,掌握或认识较多的课外词汇.我们要学会"顺藤摸瓜",通过构词,语法,定义,同位,对比,因果,常识,上下文等线索确定词义.
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A. | where | B. | which | C. | that | D. | in where |
-____.It couldn't be better.
A. | I'm sorry | B. | Thank you | ||
C. | That's right | D. | Don't mention it |
Goals and actions can help us accomplish more in a year than what some people will accomplish in a lifetime.To prove this (55)C,read the biographies of 56Apeople and you will see that goals and actions( 57)Dplayed a big role in their success.
Remember the (58)Bof Mary Kay Ash,who said,"Don't limit yourself."Many people limit themselves to what they think they can do.You can go (59)Cyour mind lets you.Whatever you believe,remember,you can achieve."
In summary,don't put yourself in a bottle; in other words,move out of what is( 60)Aand secure if you want to move forward.
41.A.expectations | B.rules | C.limits | D.lines |
42.A.truly | B.naturally | C.tightly | D.partly |
43.A.win | B.grasp | C.realize | D.achieve |
44.A.remark | B.prize | C.position | D.title |
45.A.size | B.length | C.weight | D.height |
46.A.doubtful | B.worried | C.anxious | D.curious |
47.A.Immediately | B.Gradually | C.Finally | D.Actually |
48.A.strange | B.easy | C.funny | D.secret |
49.A.nowhere | B.everywhere | C.somewhere | D.anywhere |
50.A.shaped | B.formed | C.controlled | D.improved |
51.A.understand | B.help | C.influence | D.contact |
52.A.dream | B.refuse | C.doubt | D.change |
53.A.struggle | B.insist | C.continue | D.plan |
54.A.beautiful | B.different | C.solid | D.clear |
55.A.theory | B.lesson | C.point | D.evidence |
56.A.successful | B.brave | C.friendly | D.careful |
57.A.as usual | B.above all | C.at all | D.in fact |
58.A.example | B.wisdom | C.statement | D.speech |
59.A.as if | B.in case | C.as far as | D.as long as |
60.A.comfortable | B.valuable | C.ordinary | D.boring |
I stood by my window overlooking the(38)A,having nothing better to do.But as it turned out,I was soon to learn about something (39)Din life.
As I watched several people go by,get into their cars and go off,I (40)Aan old man on a bicycle with a bucket(桶) on its(41)Band a basket of rags and bottles on its back-carriage.He(42)C from one car to another,washing and cleaning them.From the water on the ground,it seemed that he had already (43)Dwashing and cleaning about a dozen or more cars.He must have begun to work quite early in the morning.
Several thoughts(44)Amy mind as I watched him work.He wasn't well-dressed.He had on a pair of shorts and a(n)(45)CT-shirt.The bicycle he rode was not by any means the kind modern(46)Dwould want to be seen riding on.But he seemed(47)Bwith life.There he was,working hard at his small business,(48)Aat passers-by and stopping to chat now and then(49)C elderly men and women on their way to the market nearby.
There was a noticeable touch of (50)Din the way he seemed to be doing things-(51)Athe windscreen (挡风玻璃),then standing back to admire it; scrubbing (擦净) the wheels and(52)C,standing back to see what they look like after the scrub.
It was a (53)Ato learn,I felt.At no age need one have to beg for a (54)Bif one has good health and is willing to work hard.For a while I felt (55)Dof myself.Young as I am-just sixteen,and there was this old man who must have been usefully engaged perhaps before the sun appeared above the horizon.
36.A.forces | B.allows | C.causes | D.forbids |
37.A.otherwise | B.therefore | C.however | D.besides |
38.A.parking lot | B.bus stop | C.school | D.market |
39.A.interesting | B.surprising | C.awful | D.useful |
40.A.noticed | B.recognized | C.called | D.assisted |
41.A.back | B.handle | C.wheel | D.seat |
42.A.searched | B.left | C.moved | D.wandered |
43.A.stopped | B.started | C.intended | D.finished |
44.A.crossed | B.slipped | C.disturbed | D.inspired |
45.A.attractive | B.shiny | C.simple | D.expensive |
46.A.repairmen | B.businessmen | C.drivers | D.cyclists |
47.A.busy | B.content | C.careful | D.bored |
48.A.waving | B.looking | C.laughing | D.pointing |
49.A.about | B.for | C.with | D.like |
50.A.worry | B.respect | C.sympathy | D.pride |
51.A.cleaning | B.fixing | C.replacing | D.covering |
52.A.still | B.yet | C.again | D.soon |
53.A.lesson | B.subject | C.skill | D.fact |
54.A.business | B.living | C.success | D.right |
55.A.tired | B.doubtful | C.fearful | D.ashamed. |