题目内容
to environmentally friendly houses, factories, and offices.
Green building means"reducing the impact (影响) of the building on the land", Taryn Holowka of the
U.S. Green Building Council in Washington, D.C., said.
According to Holowka, building account for (占了) 65 percent of total U.S. electricity use.
But green building can reduce energy and water use. Also, the building are often located near public
transportation such as buses and subways, so that people can drive their cars less. That could be good for
the environment, because cars use lots of gas and give off pollution. Green building are often built on
developed land, so that the buildings don't destroy forests.
Marty Dettling is project manger for a building that put these ideas into action. The Solaire has been
called the country's first green high-rise building. According to Dettling, "We've reduced our energy use by
one-third and our water by 50 percent,"
The Solaire cuts energy in past by using solar power. "On the face of the building we have solar panels
which change the sun's energy into electricity," Dettling explained.
The solaire also has lights that automatically turn off when people leave the room. In addition, the building
has lots of windows, allowing people to use the sun for light during the day. The solaire cuts water reusing it.
Not everyone is eager to move into a green building, however. Some people think that things like solar
panels cost more money than more traditional energy sources. Anyhow, Holowka said, "It's going to be big."
B. an energy-saving building
C. a green-colored building
D. a building in Washington D.C.
B. which has already been for buildings
C. where people of high income live
D. where traveling around by car is most convenient
B. will become popular in future
C. will be more environmentally friend
D. will take the place of traditional building
B. Energy shortage calls for buildings of new design.
C. Green building help save environment.
D. The Solaire serves as a model of high building.
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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