题目内容

Young children are trusting of commercial advertisements in the media, and advertisers have sometimes been accused of taking advantage of this trusting outlook The Independent Television Commission,regulator of television advertising, has criticized advertisers for “misleadingness”，in an effort to control advertisers,use of techniques that make it difficult for children to judge the true size, action ，performance, or construction of a toy．

Fantasy is one of the common techniques in advertising that could mislead young audience.In children's advertising, advertisers are more likely to include fantasy than advertisements aimed at adults．In a content analysis of Canadian television, the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play．Children have strong imaginations and the use of fantasy brings their ideas to life, but children may not be adept enough to realize that what they are viewing is unreal Fantasy situations are frequently used to attract children's attention, particularly in food advertising．Advertisements for breakfast have been found to be especially fond of fantasy " techniques．Generally, there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising．

The use of pop stars such as singers and movie stars is common in advertising．The intention is for the positive qualities of the popular to be transferred to the advertised product and for the two to become linked in audience's mind．In children's advertising ，the pop stars are often vivid figures from popular cartoons．In recent years- the role of pop stars in advertising to children has often been combined with the concept of host selling．Host selling involves advertisements with regular programming in a way that makes it difficult to distinguish one from the other．Host selling occurs ，for example, when a children's show about a cartoon lion contains an advertisement in which the same lion promotes a breakfast．The psychologist Dale Kunkel shows that the practice of host selling has reduced children's ability to distinguish between advertising and the program material．Meanwhile，he also shows some other tricky advertisements．

68. What can we learn about the fantasy technique from the passage?

A．It is especially used in advertising toys．

B．Children are likely to mistake it for reality．

C．Young children are quite aware of its tricks,

D．It makes it hard for children to judge how much a toy costs．

69. The underlined word “adept”in the passage is closest in meaning to _____

A．responsible B．patient C．skillful D．curious

70. In an advertisement ，a cartoon lion is used for _____

A．the promotion of a product B．the lovely nature of a lion

C．the fantasy of a lion D_. the regular program

71. What would the following paragraph most probably be about?

A. Development in advertising, B．Misleading advertised toys．

C．Children and advertisment D. Another ill technique for advertising．

BCAD

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GUANGZHOU：Young migrant workers(民工)left home alone are more likely to commit crimes，according to a recent survey． Up to 90 percent of migrant workers serving sentences in southern Guangdong province are younger than 26,according to the survey conducted by the human rights research center of Guangzhou University．
“Most young migrant workers who commit crimes were left alone in their hometowns during their childhood，”said Xie Jianshe，deputy director of the research center． The survey polled 72 criminals of the so-called young generation of migrant workers in prisons and found about 80 percent experienced a “lonely childhood,” without parental care.
Xie attributed their crimes to inadequate education from families in their chil- dhood．“They usually don’t receive higher education．Inadequate education and less care from parents greatly harmed them，”Xie said．
Among those polled，up to 76 percent said they went to cities for “better life” right. After quitting school．“Their parents，also working in cities，don’t know how to care for and educate their children，”Xie said． Young migrant workers are usually involved in robbery，gang-related crime，according to the survey．
Up to 81 percent of young criminals are involved in property crimes．The new generation of migrant workers usually refers to those born after 1980 who work In cities．
“Unlike their older counterparts，the flew generation of migrant workers begin working in cities fight after quitting school，without qualified technical training or higher education，”said Wang Chunguang，a researcher with the Chinese Academy of Social Sciences．
Commonly，they have a hard-time integrating into the urban lifestyle and work environment， but ale unwilling to return home，Wang said．
“In terms of work and lifestyle，they should be treated the way young，urban workers are usually treated，”Wang said．
A fair policy for employment，living education and social security will play a key role to help younger migrant workers integrate(融入) better, Wang said．
1．The best title for the paragraph would be________.
A．Young migrant workers              B．Crimes out of lonely childhood
C．Leftover children                  D．A key role of policy
2．What is the message conveyed in the paragraph？
A．The young are more likely to commit crimes．
B．Most young migrant workers live alone．
C．Inadequate education and less parental care do great harm to the young migrant workers．
D．The young migrant workers are hard to integrate with the urban inhabitants．
3．Which section of the newspaper is this paragraph taken from?
A．Social Culture and Arts．               B．Science and Nature．
C．Business and Money                      D．Sports and Entertainment
4．According to the passage，most young migrant workers committing crimes________．
A．had a difficult time
B．were disappointed with their lifestyle
C．were satisfied with their life in the city
D．were lacking in care from their parents
5．In this paragraph the author’s attitude towards the young migrant workers is________.
A．critical      B. favorable           C．objective             D．cold

“Most young migrant workers who commit crimes were left alone in their hometowns during their childhood，”said Xie Jianshe，deputy director of the research center． The survey polled 72 criminals of the so-called young generation of migrant workers in prisons and found about 80 percent experienced a “lonely childhood,” without parental care.

Xie attributed their crimes to inadequate education from families in their chil- dhood．“They usually don’t receive higher education．Inadequate education and less care from parents greatly harmed them，”Xie said．

Among those polled，up to 76 percent said they went to cities for “better life” right. After quitting school．“Their parents，also working in cities，don’t know how to care for and educate their children，”Xie said． Young migrant workers are usually involved in robbery，gang-related crime，according to the survey．

Up to 81 percent of young criminals are involved in property crimes．The new generation of migrant workers usually refers to those born after 1980 who work In cities．

“Unlike their older counterparts，the flew generation of migrant workers begin working in cities fight after quitting school，without qualified technical training or higher education，”said Wang Chunguang，a researcher with the Chinese Academy of Social Sciences．

Commonly，they have a hard-time integrating into the urban lifestyle and work environment， but ale unwilling to return home，Wang said．

“In terms of work and lifestyle，they should be treated the way young，urban workers are usually treated，”Wang said．

A fair policy for employment，living education and social security will play a key role to help younger migrant workers integrate(融入) better, Wang said．

1．The best title for the paragraph would be________.

A．Young migrant workers B．Crimes out of lonely childhood

C．Leftover children D．A key role of policy

2．What is the message conveyed in the paragraph？

A．The young are more likely to commit crimes．

B．Most young migrant workers live alone．

C．Inadequate education and less parental care do great harm to the young migrant workers．

D．The young migrant workers are hard to integrate with the urban inhabitants．

3．Which section of the newspaper is this paragraph taken from?

A．Social Culture and Arts． B．Science and Nature．

C．Business and Money D．Sports and Entertainment

4．According to the passage，most young migrant workers committing crimes________．

A．had a difficult time

B．were disappointed with their lifestyle

C．were satisfied with their life in the city

D．were lacking in care from their parents

5．In this paragraph the author’s attitude towards the young migrant workers is________.

A．critical B. favorable C．objective D．cold