Question

Shopping is not as simple as you think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packages in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive foods, like chocolates, are gold and silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging.
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”

1. 1.
   Which of the following may trick a shopper into buying a product according to the text?
   1. A.
      The cost of its package
   2. B.
      The price of the product
   3. C.
      The color of its package
   4. D.
      The brand name of the product
2. 2.
   The underlined part in paragraph 3 means that the colors ________
   1. A.
      attracted the customers strongly
   2. B.
      had weak effect on the customers
   3. C.
      tricked the customers into shopping
   4. D.
      caused the customers to lose interest
3. 3.
   Which of the following would be the best title for this text?
   1. A.
      Choice of Good Products
   2. B.
      Disadvantages of Products
   3. C.
      Effect of Packaging on Shopping
   4. D.
      Brand Names and Shopping Tricks

Answer 1

CDC
文章是关于包装对人们购物的影响。
1.推理题。根据第二段内容Coloring, for example, varies according to what the producers are trying to sell.可知颜色也期了很大的作用。
2.猜测句意题。根据上下文可知一开始这种pain killer卖的并不好，主要是因为包装的不好。
3.主旨大意题。通读全文可知文章是关于包装的影响。