题目内容
Apple_____ to intense pressure from Chinese state media about its customer service practices, apologising to consumers in its second-largest market.
A. has given up B. has given in C. has given out D. has given away
B
A boy was walking home from school when he saw a large, tempting (诱人的)apple on one of the branches of an apple tree hanging out over a tall fence. The boy wasn’t much of a fruit-eater, 36 a bar of chocolate if given the choice, 37 , as they say, the forbidden fruit can be tempting. Seeing the apple, the boy wanted it. The more he looked at it, the 38 he felt and the more he wanted that apple.
He stood on tiptoe(脚尖), 39 as high as he could , but even as his tallest 40 he was unable to touch it. He began to 41 up and down , as high as he could, at the 42 of each jump stretching his arms to get the apple . Still it remained out of 43 .
Not giving up , he thought , if only he had something to 44 on . His school bag wouldn’t give enough height and he didn’t want to 45 the things inside , like his lunch box , pencil case , and Gameboy . Looking 46 , he hoped he might find an old box , a rock , or , 47 luck , even a ladder , but it was a tidy neighborhood and there was nothing he could use .
He had tired everything he could think to do . 48 seeing any other choices , he gave up and started to walk 49 . At first he felt angry and disappointed thinking about how hungry he had become from his 50 , and how he really wanted that apple . The more he 51 like this , the more unhappy he became.
52 ,the boy of our story was a pretty smart guy, even if he couldn’t always get what get he wanted .He started to say to himself ,“This isn’t 53 .I don’t have the apple and I’m feeling miserable as well. There’s 54 more I can do to get the apple ---that is unchangeable---but we are supposed to be able to 55 our feelings. If that’s the case, what can I do to feel better?”
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The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” —and many other brands are following suit. The BBC’s iPlayer —which allows Web users to watch TV programs on the Internet —adopted the title in 2008. A lovely bear —popular in the US and UK—that plays music and video is called “iTeddy”.
A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came to use..
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College. London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines.” Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability(轻便),” adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.
( ) 【小题1】. People use iPlayer to .
A.listen to music | B.make a call |
C.watch TV programs online | D.read newspapers |
A.young readers | B.old readers | C.fashionable women | D.engineers |
A.popular | B.uncertain | C.definite | D.unique |
A.portable | B.environmentally friendly | C.advanced | D.recyclable |
A.“i” products are often of a high quality |
B.the popularity of “i” products may not last long |
C.the letter “b” replaces letter “i” to name the products |
D.iTeddy is a live bear |