Reading Comprehension

Directions:Read the following three passages.Each passage is followed by several questions or unfinished statements.For each of them there are four choices marked A, B, C and D.Choose the one that fits best according to the information given in the passage you have just read.

  The rise of multinational corporations(跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.

  Surprisingly, since modern PR was largely an American invention, America's relations is being threatened by PR efforts in other countries.Ten years ago, for example, the world's top five public relations agencies were American-owned.In 1991, only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate(公司的)planning activities, compared to about one-third of U.S.companies.It may not be long before London replaces New York as the capital of PR.

  Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs.Knowledge of world geography, for example, has never been strong in this country.Secondly, Americans lag behind their European and Asian counterparts(相对应的人)in knowing a second language.Less than 5 percent of Burson-Marshall's U.S.employees know two languages.Ogilvy and Mather have about the same percentage.Conversely, some European firms have half or more of their employees fluent in a second language.Finally, people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area, for instance, most Americans read the Wall Street Journal.Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.

  Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network).Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts.According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.

(1)

Compared with the American PR personnel, what is/are an advantage(s)of the non-Americans involved in PR?

[  ]

A.

They tend to be more internationally minded

B.

They speak more and better foreign languages.

C.

They usually pay more attention to global financial situation.

D.

Both A andB.

(2)

What is the immediate cause of the downfall of America's public relations?

[  ]

A.

The number of US public relations agencies had greatly decreased by 1991.

B.

Other countries have increased their efforts in public relations.

C.

On the global scale, cultural differences have significantly shrunk.

D.

The British companies are becoming especially sophisticated and creative in public relations.

(3)

It could be inferred that the author of the passage is ________.

[  ]

A.

an American

B.

a Briton

C.

Ted Turner

D.

an Asian

(4)

The underlined word “provincial” in paragraph 3 could possibly mean “________”.

[  ]

A.

strict in thinking

B.

like people from rural areas

C.

limited in outlook

D.

interested in geographical knowledge


C
For a girl who's interested in fashion, what would be the dream job for success? Being a model? Probably no—?that's for a pencil thin who doesn't eat.One answer is, fashion stylist (时装造型师).
As more brands open stores in China to enlarge their reach, the increase in outdoor advertising might light a stylist spark in a girl' s heart.Fashion magazine offices are crowded with applicants, and fashionable brand HR managers get thousands of resumes (简历) of people looking for a stylist position.
"It looked too high before, but now I find it more approachable," said Xue Rui, 22, a Fudan University Chinese literature grad who works as an assistant stylist at Hermes in Shanghai."There is no certain rule in dressing up models, and you can try every way with your own taste to make them pretty and attractive."
The attractiveness of this line of work is not only in the elegant clothes.And it's not like it used to be.Now it's a well-paid and promising career.
"A stylist at a fashion magazine can have some special rights.You have a chance to contact (联系) famous persons and dress them up in a style you like," said Cheng Hong, chief editor of the Chinese version of L' officiel Hommes magazine." You need to cooperate with top photographers and select places around the world to take photos in.You might also be invited to fashion shows of top brands and can select some of the favorite clothes."
Girls can find it hard to ignore this field and it is opening up to normal girls, not only style or fashion design majors.A fashion designer knows how to make a dress pretty, but a stylist knows how to make a person beautiful, from head to toe.
There exist some problems, no matter how great you may think it is, it' s unbelievably hard work.You need to build good relations with various people, say stars, photographers, PR managers, other media, and even airlines.You need to take care of clothes in the workplace and pay for even a tiny spot you get on them.The worst thing is that you might work extremely hard for a week on some serious photos, but if the chief's not satisfied, you do them all over again.
So, remember, girls, you've been warned.
64.What does the underlined sentence in the first paragraph probably mean?
A.Being a model is thin girls' business.
B.A good model eats nothing but fruits.
C.To be a model, she must look like a pencil.
D.To be a model, she can not eat nutritious food.
65.As a stylist at a fashion magazine, you need to do the following things EXCEPT      .
A.make contact with famous persons     B.dress yourself up in a special style
C.co-work with top photographers      D.select the favorite clothes
66.We can infer from the passage that ______.
A.working as a stylist was not so appealing as it is today
B.a successful stylist must have a diploma in fashion design
C.fashion designers do more tough jobs than fashion stylists
D.skills for stylists are not so important as relationships with others
67.Which of the following would be the best title for this passage?
A.Designing for Magazines            B.Styling for Success
C.Being an Attractive Designer         D.Arguing against Fashion Stylists


So I’m driving the lovely and patient older daughter to work. At 7 a. m., she pushes the seat
warmer button as her new Honda zooms across L. A., the City of Padded Shoulders.
"Oh, look, I’m low on gas," she says.
First, we pick up her boss, then we pick up her other boss. They are all headed to Staples Center for some awards show. My daughter does something in public relations, I’m not sure what. But when this show comes along, she gets very busy.
"In the past two nights I’ve gotten, like, seven hours sleep," she notes, the implication being that I sleep all the time, which is pretty much true.
In Los Feliz, a dashboard light confirms that we are, indeed, low on fuel. This does not perturb my daughter.
"Don’t worry, we’ll get there," she says.
My daughter says nothing about getting back home, which is my job. I’ve just agreed to drop her off, so she can avoid traffic later. My task is simple, though now full of uncertainty.
I don’t know how I ended up dropping my daughter and her bosses off at 7 a.m. on a Sunday. I just know that J.D. Salinger may now be dead, but I still feel like Holden Caulfield -- at the mercy of too many yammering adults.
Now, I’ve had mixed luck with adults.
Apparently, my daughter’s job in PR is to keep everyone happy while telling the truth as much as possible. I sent her to college to study that. Now she is an expert.
"After you drop us off, you can get gas," my daughter assures me.
I have been her chauffeur for 26 years. By the time she was 3, I’d snapped her into a car seat some 14,000 times. I took her to seventh-grade dances, ski trips, college.
Even after all that, we continue to have a civil relationship, sort of a queen-mum-and-her-
driver sort of dynamic. When I screw up, she just raises her pretty chin and snorts. It’s very British.
By the way, my daughter now has a nicer car than I do, which is a sign she is doing well. Or, as with so many young people, she is up to her hoop earrings in consumer debt.
1.Which of the following statements in NOT true about the author’s daughter?
A.She is fashionable.   B.She always tells the truth.
C.She is doing well in her work.       D.She lives a fast-paced life.
2.The author’s tone suggests that_________.
A.he is feeling left behind when his daughter has grown up and begun adult life
B.he is content with his grown daughter
C.he does not like his daughter’s bosses
D.he will not believe his daughter any more
3.It can be concluded from the passage that_________.
A.the author won’t have any difficulty in getting gas
B.the daughter cares for her father a lot
C.the author has done a lot to help his daughter get where she is 
D.the British people have pretty chin and snort often
4.By referring to J. D. Salinger and Holden Caulfield, the author is most probably_________.
A.recalling his daughter’s childhood
B.mentioning his family members who are now dead
C.comparing his situation to a scene in a famous literary work
D.telling a story about his daughter’s friends
5.What is the best title for this passage?
A.A PR’s Busy Life
B.Relationship Between Dad and Daughter
C.A Loving Father
D.Go Ahead and Fill Her up, Dad

What do you see from a handful of seeds? Some see green plants, some see blooming flowers, or just seeds. But one group of Shanghai students saw an opportunity to make money.
Eight students from No 2 Secondary School Attached to East China Normal University started a virtual(虚拟的)company selling different seeds and seed products. They successfully sold 28 pictures pasted with different seeds at a campus auction(拍卖)a week ago. The company, which has recruited around 20 student staff members, has earned over 2000 yuan in the past three months.
“We donated part of the money to a poor school in the countryside of Anhui Province. It's great to realize our ideal of ‘spreading love and culture with seeds’ after many tests and lots of hard work,” said Senior 2 Shi Chen, CEO of the company.
Just like any other company, Shi's didn't develop smoothly. Shi and her young colleagues(同事)used to sell fresh flowers and old books, and later found seeds might be something that their company could engage in. They bought seeds of various plants and flowers at low prices from a local farm and sold them in schools or on streets. The creative students also made accessories and pictures with different seeds.
With little business knowledge, the students had to learn new skills as the leaders of different departments, such as public relations (PR), sales and marketing. They persuaded a joint Sino-French company near their school to give them training in business management.
“They helped us overcome our shyness. We also learned quite a lot of business theory. I found communication skills and teamwork are very important for my job” said Senior 1 Qian Yifei.
The 16-year-old was elected as PR manager thanks to her talent for speaking. She is also in charge of after sales service, dealing with complaints and providing suggestions.
As the head of the company, CEO Shi has a lot more to think about. First of all, she has to learn how to make her colleagues work efficiently(高效地) as the company only opens at weekends due to all their studies.
“It makes the company more formal,” she said.
【小题1】The purpose of opening the company is to         .

A.earn money for their education fees.
B.spread love and culture with seeds.
C.see whether they can open a company.
D.collect money to open a Hope School.
【小题2】According to Qian Yifei, what matters most in dealing with public relations?
A.Communication skills and teamwork 。
B.Creative and critical thinking.
C.Educational back ground.
D.Business theories.
【小题3】What does the word "it" (in the last paragraph)  refer to?
A.Selling seeds.
B.CEO.
C.Every colleague's knowledge.
D.To make her colleagues work efficiently.
【小题4】We can learn from the passage that____.
A.the company is owned by 20 students.
B.the company is over-night successful.
C.the company sells fresh flowers and old books
D.the company gets much help from other company selling seeds.

What do you see from a handful of seeds? Some see green plants, some see blooming flowers, or just seeds. But one group of Shanghai students saw an opportunity to make money.

Eight students from No 2 Secondary School Attached to East China Normal University started a virtual(虚拟的)company selling different seeds and seed products. They successfully sold 28 pictures pasted with different seeds at a campus auction(拍卖)a week ago. The company, which has recruited around 20 student staff members, has earned over 2000 yuan in the past three months.

“We donated part of the money to a poor school in the countryside of Anhui Province. It's great to realize our ideal of ‘spreading love and culture with seeds’ after many tests and lots of hard work,” said Senior 2 Shi Chen, CEO of the company.

Just like any other company, Shi's didn't develop smoothly. Shi and her young colleagues(同事)used to sell fresh flowers and old books, and later found seeds might be something that their company could engage in. They bought seeds of various plants and flowers at low prices from a local farm and sold them in schools or on streets. The creative students also made accessories and pictures with different seeds.

With little business knowledge, the students had to learn new skills as the leaders of different departments, such as public relations (PR), sales and marketing. They persuaded a joint Sino-French company near their school to give them training in business management.

“They helped us overcome our shyness. We also learned quite a lot of business theory. I found communication skills and teamwork are very important for my job” said Senior 1 Qian Yifei.

The 16-year-old was elected as PR manager thanks to her talent for speaking. She is also in charge of after sales service, dealing with complaints and providing suggestions.

As the head of the company, CEO Shi has a lot more to think about. First of all, she has to learn how to make her colleagues work efficiently(高效地) as the company only opens at weekends due to all their studies.

“It makes the company more formal,” she said.

1.The purpose of opening the company is to         .

A.earn money for their education fees.

B.spread love and culture with seeds.

C.see whether they can open a company.

D.collect money to open a Hope School.

2.According to Qian Yifei, what matters most in dealing with public relations?

A.Communication skills and teamwork 。

B.Creative and critical thinking.

C.Educational back ground.

D.Business theories.

3.What does the word "it" (in the last paragraph)  refer to?

A.Selling seeds.

B.CEO.

C.Every colleague's knowledge.

D.To make her colleagues work efficiently.

4.We can learn from the passage that____.

A.the company is owned by 20 students.

B.the company is over-night successful.

C.the company sells fresh flowers and old books

D.the company gets much help from other company selling seeds.

 

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