题目内容

阅读理解。
     A new retail (零售) phenomenon-SampleTrend from Japan which allows customers to walk away
with free products is to launch in Britain. From tomorrow, visitors to SampleTrend's central London
store can try anything on its shelves, and all of the products can be taken home without charge. For a
nominal (象征性的) annual membership fee of ￡60, users are free to enter the shop once a month
and help themselves to no less than ￡250 worth of goods every year. The only requirement is that
shoppers are asked to complete a simple questionnaire about each product they try.
     Known as "try-vertising" (体验式广告), the concept allows manufacturers to test products and
receive consumer feedback (反馈.) before launching onto the open market. It is already popular in
Japan and now aims to promote the broken UK retail industry.
     According to new figures, stores are facing a Christmas crisis with the weakest trading for six
months. Michael Ghosh, the founder behind SampleTrend, said. "The concept behind SampleTrend
is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size
products of their choosing without handing over a penny."
     The concept of try-vertising is simple but effective. Businesses across all sectors, from cosmetic (化
妆品) manufacturers to drink makers, place new products on the shelves at SampleTrend and wait for
consumers to try them out. Customers complete a short 10-point questionnaire about the product, and
the feedback they provide is used to make any last-minute adjustment before the product is brought
officially to market. The SampleTrend store houses everything including cosmetics, food and drink, and
household goods.
     Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also
build brand loyalty from the beginning-a particularly appealing prospect for new businesses.
1. What do we know from the passage about SampleTrend?
A. It appears in Britain first.
B. It is unacceptable in Japan.
C. Its products are totally free for people.
D. Shoppers in it must complete a related questionnaire.
2. Which of the following is NOT true about try-vertising?
A. Manufacturers can receive consumer feedback.
B. Manufacturers can test their products.
C. It can transform the economy of UK.
D. It is simple but effective.
3. The most obvious feature of goods at SampleTrend is ______.
A. cheap price      
B. newly produced      
C. high quality      
D. strangely designed
4. What is Ghosh's attitude toward SampleTrend?
A. Positive.      
B. Negative.            
C. Doubtful.        
D. Uninterested.
1-4: DCBA
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阅读理解

As a teenager in 1972, Bill Gates boasted that he would be a millionaire by the time he was 20. While he did not quite achieve that goal, only 15 years later, he was a millionaire. And by 1992, as head of the Microsoft company, he became the richest man in America with assets (资产) of approximately US $ 6. 3 billion.

    Born in Seattle, Washington on 28, October, 1956, Gates was named William Henry after his father and grandfather. From the beginning, he was an extremely energetic and intelligent child. He had read the entire world book encyclopedia (百科全书) by the age of nine. His favorite subjects at school were science and math and his favorite pastime was “thinking”.

    Gates first started to play with computers at the age of 13, when one was installed at his school. At that time, computers were large, awkward (笨重的) machines. Operators were required to learn complex (复杂的) computer languages before the machines could be used. Even then a great deal of time and effort was needed to perform the simplest functions. Before long Gates was an expert at working the school's computer. After his graduation from secondary school, Gates was accepted by the three top universities in the USA Princeton, Harvard and Yale. He chose Harvard and began classes there the next autumn, majoring math. But he was still obsessed (占据心思) with computers and spent as much time in the computer laboratories as he did in the lecture halls.

    By 1975, Gates and a partner, Paul Allen, had developed a software program called BASIC. This was not the first program ever created, but its inventors were the first to decide that people who wanted to use it should pay for it.

    BASIC was a success because until it came along, there had been no efficient way of getting computers to carry out instructions. Although he had not completed his degree, Gates left university and went to work full time for the new company he had formed called Microsoft.

    His next project was the software program that made him famous and very rich. It was called DOS, short for Disk Operating System, and it was purchased (购买) by 113M in 1980. Today it is the operating system used in more than 14 million personal computers around the world.

    As chief executive office of Microsoft, Gates is known as a bright man, but one who is not easily satisfied. He is quick to criticize (批评) his staff and hates to be questioned about decisions he has made. He was regarded as a loner and unfashionable boring computer nut until his marriage to Microsoft manager Melinda French on New Year's Day 1994. Yet to most people now, Gates is a person who is, in spite of his great wealth, humble (谦恭) and ordinary. He spends his money carefully. He eats in fast food restaurants and flies economy class. And when praised for Microsoft's great success, he has been heard to say. “All we do is put software in a box and if people see it in the stores and like it, they buy it. “

1．When he was a teenager, Bill Gates wanted to be a  ________.

    A. teacher

    B. doctor

    C. businessman

    D. professor

2．When Gates went to Harvard, he ________.

    A. was interested only in math

    B. spent most of his time in computer laboratories

    C. developed the first computer software program

    D. divided his time between his math studies and the computer laboratories

3．Before the development of BASIC, ________.

    A. no one was interested in computer software

    B. software programs were not considered commercial projects

    C. software programs were very expensive

    D. no one wanted to pay for computer software

4．When the writer says, “Bill was regarded as an unfashionable boring computer nut”, he means ________.

    A. Bill was so strong-minded that no one could change his mind

    B. the only thing that could interests Bill on his life was computer

    C. Bill was such a boring young man that nobody would like to talk to him

    D. Bill couldn't work out the boring computer problems

5．Most people think Gates is ________.

    A. a crazy person

    B. a person obsessed with making money

    C. someone who spends money freely

    D. a quite common, normal person

 

阅读理解

As a young man, Walt Disney was eager to be an artist．One day he took along some of his pictures and went to a newspaper office in order to find a job there．But they showed no interest in his pictures．His friends tried to encourage him．Disney did not lose heart．He kept on drawing pictures．His family was poor and he used to sit in the family garage and drew pictures there．One day a mouse came into the garage and played on the floor．Disney stopped drawing and watched the mouse．The mouse came towards him, so he gave it a piece of bread．Then the mouse came and sat on the table．Day after day the mouse came back and was given more bread．In this way, the artist and the mouse became good friends．

(1)

When Disney was a young man, he wanted to be ________ very much．

[　　]

A．

a pop star

B．

a writer

C．

an artist

D．

a dancer

(2)

________, Disney went to a newspaper office with some of his pictures．

[　　]

A．

To see a friend

B．

To sell pictures

C．

To hope to get a job

D．

To earn some money

(3)

Disneyand ________ went on drawing．

[　　]

A．

wasn’t afraid

B．

wasn’t disappointed

C．

was glad

D．

was sorry

(4)

Disney used to draw his pictures in the garage because ________．

[　　]

A．

his family was poor

B．

it was silent there

C．

he liked the place

D．

there were many mice there

(5)

When he failed to get a job from the newspaper office，his friends ________ him．

[　　]

A．

laughed at

B．

left

C．

said sorry to

D．

encouraged


B．阅读理解：（30分）                        
A
Now we can see a man and his wife at the breakfast table. They are not speaking to each other.
They haven’t spoken to each other at the breakfast table for years. The husband is reading his newspaper. We can’t see his face. The wife looks very worried as she gets a cup of tea ready for him. Today she is using a new kind of tea for the first time. The husband picks up his cup. He isn’t interested. He tastes his tea. Suddenly he puts down his newspaper. Something is different! Can it be the tea? He takes another taste. It’s wonderful. He smiles. He looks at his wife and says in surprise, “Doris, when did you cut your hair?” Doris is pleased. She answers, “Two months ago.” Doris asks, “Herbie, when did your hair begin to become white?” He answers, “A long time ago.” Doris says, “We have been together for many years, but we never cared about each other.” Now they aren’t worried any longer. Breakfast is different. Has a new kind of tea changed their lives?
36. This story happens______________________.
A. before breakfast                     B. after breakfast
C. at home                            D. in a teahouse
37. In the passage, we can see ________________________.
A. Doris is drinking tea                 B. Herbie likes the new kind of tea
C. Doris is reading a newspaper           D. Herbie is very young and good-looking
38. Herbie and Doris lived ______________ before this day.
A. a wonderful                        B. an unhappy
C. an enjoyable                        D. a friendly
39. Which of the following statements is true?
A. They are good friends.                B. They have just got married.
C. They like to talk about their hair.       D. They are no longer young.
40. From the passage, we think it may be ______________.
A. a radio programme                   B.  a short film
C. a computer game                     D.  a beautiful painting


三． 阅读理解（30分）
Einstein, a great scientist of the age, was almost as strange as his Theory of Relativity.
Once, while riding a street car in Berlin, he told the conductor that he had not given him the right change. The conductor counted the change again and found it to be correct, so he handed it to Einstein, saying, “The trouble with you is that you don’t know your figures.”
Einstein said that there were only twelve people living who understood his Theory of Relativity although a good many books had been written to explain it.
He had nothing but contempt(蔑视) for the things most people set their hearts on --- for fame and riches(财富) and luxury(奢华).
He didn’t want money or praise. He made his own happiness out of such simple things as his work and playing the violin and sailing his boat. Einstein’s violin brought him more joy than anything else in life. He said that he often thought in music.
1．The conductor thought Einstein _____ ．
A． wasn’t good at maths          B．had good memory  
C． was either mad or strange        D．liked to make trouble
2．Einstein meant that many people _____ ．
A.  knew his Theory of Relativity well because they could explain it    
B．had written to have grasped his theory correctly 
C．pretended to have grasped his abstract theory  
D．admired him very much
3．Which of the following statements is true?
A.  Einstein care little for fame or wealth.
B.  Einstein had nothing but enough fame and riches and luxury.
C.  Einstein was eager for the things most people set their hearts to.
D.  In the eyes of Einstein, most people had a strong wish to publish book on the theory.
4.  The underline part “set their hearts on” means _____.
A.  believe           B. have           C. love           D. hate

 

三．  阅读理解（30分）

Einstein, a great scientist of the age, was almost as strange as his Theory of Relativity.

Once, while riding a street car in Berlin, he told the conductor that he had not given him the right change. The conductor counted the change again and found it to be correct, so he handed it to Einstein, saying, “The trouble with you is that you don’t know your figures.”

Einstein said that there were only twelve people living who understood his Theory of Relativity although a good many books had been written to explain it.

He had nothing but contempt(蔑视) for the things most people set their hearts on --- for fame and riches(财富) and luxury(奢华).

He didn’t want money or praise. He made his own happiness out of such simple things as his work and playing the violin and sailing his boat. Einstein’s violin brought him more joy than anything else in life. He said that he often thought in music.

1．The conductor thought Einstein _____ ．

A． wasn’t good at maths           B．had good memory  

C． was either mad or strange        D．liked to make trouble

2．Einstein meant that many people _____ ．

A.  knew his Theory of Relativity well because they could explain it    

B．had written to have grasped his theory correctly 

C．pretended to have grasped his abstract theory  

D．admired him very much

3．Which of the following statements is true?

A.  Einstein care little for fame or wealth.

B.  Einstein had nothing but enough fame and riches and luxury.

C.  Einstein was eager for the things most people set their hearts to.

D.  In the eyes of Einstein, most people had a strong wish to publish book on the theory.

4.  The underline part “set their hearts on” means _____.

A.  believe           B. have           C. love           D. hate

 

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