题目内容

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were satisfied with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants. The agreement struck included the right to duplicate(复制) the menu, the equipment, even their red and white buildings with the golden arches(拱门).

Today McDonald’s is really a household name. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years in one of the most surprising success stories in modern American business history.

1.This passage mainly talks about ________.

A.the development of fast food services

B.how McDonald’s became a billion-dollar business

C.the business careers of Mac and Dick McDonald

D.Ray Kroc’s business talent

2.Mac and Dick managed all of the following businesses except ________.

A.a drive-in B.a theater C.a cinema D.a barbecue restaurant

3.We may infer(推断) from this passage that ________.

A.Mac and Dick McDonald never became wealthy for they sold their idea to Kroc

B.the place the McDonalds chose was the only source of the great popularity of their drive-in

C.forty years ago there were lots of fast-food restaurants

D.Ray Kroc was a good businessman

4.The passage suggests that ________.

A.creativity is an important element of business success

B.Ray Kroc was the close partner of the McDonald brothers

C.Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D.California is the best place to go into business

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My name is Paul. I was a ____ boy. One morning, I woke up and realized I was not ____. I decided to do something to put my name in the Guinness Book of World Records.

____ my dream, I thought of something I could do.First, I tied my arm around my back and wanted to be "the person who ____ the farthest with one arm".But as soon as I got in the water ,I sank(下沉).

Then, I stuffed ____ in my mouth and tried to be "the person who put the most cookies in his mouth". However, when cookie 17 went in, I got sick.

Finally,____ a Friday evening, I ran to the bathroom and filled up the tub (浴盆) with water.I decided to be "the person who took the world's longest bath". It was a perfect idea ____ all that I had to do was to sit there.The first three hours was great.I drank soda and ate potato chips.____ in the water so long made me look like I was 80.But I was determined.

An hour later, my brother shouted outside the bathroom that the record for the longest bath in the world was___ than a month! Feeling _____, I got out.

Maybe I will never be in the Guinness Book of World Records. But that's OK.I am still special.

1.A. 16 years old B. 16﹣years﹣old C. 16﹣year﹣old

2.A. good B. famous C. interesting

3.A. To achieve B. To put C. To act

4.A. swam B. run C. jumped

5.A. cakes B. candies C. cookies

6.A. on B. in C. at

7.A. until B. because C. if

8.A. Walking B. Being C. Making

9.A. less B. fewer C. more

10.A. on B. up C. down

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