题目内容
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were satisfied with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants. The agreement struck included the right to duplicate(复制) the menu, the equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years in one of the most surprising success stories in modern American business history.
1.This passage mainly talks about ________.
A.the development of fast food services
B.how McDonald’s became a billion-dollar business
C.the business careers of Mac and Dick McDonald
D.Ray Kroc’s business talent
2.Mac and Dick managed all of the following businesses except ________.
A.a drive-in B.a theater C.a cinema D.a barbecue restaurant
3.We may infer(推断) from this passage that ________.
A.Mac and Dick McDonald never became wealthy for they sold their idea to Kroc
B.the place the McDonalds chose was the only source of the great popularity of their drive-in
C.forty years ago there were lots of fast-food restaurants
D.Ray Kroc was a good businessman
4.The passage suggests that ________.
A.creativity is an important element of business success
B.Ray Kroc was the close partner of the McDonald brothers
C.Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D.California is the best place to go into business
不久前,由于空气污染,中国许多地区发生了一场两周左右的严重雾霾,严重影响了老百姓的生活。请根据以下要点写一篇题为“Keep Away From the Haze!”的文章。 要求:词数不少于100个词。文章开头已经给出,不计入总词数。
远离雾霾 | |
简述雾霾对生活的影响 | 危害人类的健康,尤其是老人和孩子。 ……(另举两点) |
为减少雾霾所采取的措施 | 骑车或步行上学,并吩咐父母如果不急可以走路去上班 而不要开车。 ……(另举两点) |
你的看法 | 一到两点 |
Keep Away From the Haze
Not long ago, a terrible haze took place in many places of China because __________________________________________________________________________________________________________________________________________________________________________________________