Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包装) caused the shoppers to lose interest because they made the product look ineffective(无效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it appears to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”
【小题1】 Health foods are usually packed in colors Except ________.

A.greenB.blackC.yellowD.brown
【小题2】Why did the shoppers lose interest in the medicine?
A.Because of the size of the product.B.Because of the color of the product.
C.Because of the color of the package.D.Because of the cost of the product.
【小题3】If a new product costs $ 60, how much money may be spent on packaging?
A.$ 24B.$ 36C.$ 40D.$ 60
【小题4】Which of the following is the key to the success in product sales?
A.The way to sell goods.B.A good product.
C.The one who makes a product.D.A nice color.
【小题5】The passage is mainly about ___________on shopping.
A.advantages of productsB.the importance of packaging
C.choices of productsD.the cost of packaging


Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包装) caused the shoppers to lose interest because they made the product look ineffective(无效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it seems to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”
【小题1】Health foods are usually packed in colors Except ________.

A.greenB.blackC.yellowD.brown
【小题2】Why did the shoppers lose interest in the medicine?
A.Because of the size of the product.
B.Because of the color of the product.
C.Because of the color of the package.
D.Because of the cost of the product.
【小题3】If a new product costs $ 60, how much money may be spent on packaging?
A.$ 24B.$ 36C.$ 40D.$ 60
【小题4】The passage is mainly about ___________on shopping.
A.advantages of products
B.the importance of packaging
C.choices of products
D.the cost of packaging

In the sea there are many islands. In its warm waters there are some little ones. We call them coral(珊瑚) islands.
A coral island is very nice to look at. It looks like a ring of land with trees, grass, and flowers on it. One part of the ring is open to the water. There is a little round lake inside the island.
If you look into this lake, you will see beautiful coral. You may think they are flowers.
If you look at a piece of coral, you will see many little holes in it. In each of these holes a very small sea animal has lived. These sea animals make the coral.
They began to build under the water. Year after year, the coral grew higher and higher. At last it grew out of the water.
Then the sea brought to it small trees and something else. After some years, these things changed into earth. Sometimes the wind brought seeds to this earth. Sometimes birds flew over it and brought seeds to the island. The little seeds grew. In a few years there were plants all over the island. In a few more years there were trees growing there.
So you see, these islands were built little by little. The workers were very small. Don’t they teach us a lesson? Can you think what the lesson is?
【小题1】 In the sea _____.

A.there are no coral islandsB.there are some coral islands
C.the water is always warmD.we can see many flowers and fishes
【小题2】A coral island looks like ______.
A.a round cakeB.trees, grass and flowersC.a ring of landD.a round lake
【小题3】There are ____ in the holes in corals.
A.flowersB.little coralsC.grassD.sea animals
【小题4】How did seeds of trees, grass and flowers come to the coral islands?
A.The wind and birds brought them to the coral islands.
B.Only the wind brought them there.
C.People brought them there.
D.Fishes brought them there.
【小题5】From the story we learn that _____.
A.small workers can’t do big things
B.only big workers can do big things
C.small workers can do big things if they work hard and work a long time
D.all small things can do things

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