题目内容

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations (联系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image(形象)in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge (要价)up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development

  1. 1.

    Why are trade names protected by law in many countries?

    1. A.
      To make companies pay for naming service
    2. B.
      To help people choose the best products
    3. C.
      To present good images of the products
    4. D.
      To prevent good images from being copied
  2. 2.

    What can we learn from the passage?

    1. A.
      Many companies care about the cost of finding the right names
    2. B.
      Creative trade names can help companies to have a larger sale
    3. C.
      The government often does business with naming companies
    4. D.
      It is considered necessary for cars to be names after animals
  3. 3.

    What’s the best title for the passage?

    1. A.
      The Business of Names
    2. B.
      The Development of Names
    3. C.
      The Rules of Naming Business
    4. D.
      The Methods of Choosing Names
DBA
试题分析:一个商品的名称是非常重要的。在很多国家,一些知名品牌的商品或公司的名称都是受国家法律保护的。每天都有成千上万的商品的名称被注册。很多商家都耗资很大来为自己的公司和商品命名。出口到国外的商品名称的翻译也非常重要。现在出现了一个新的公司就是命名公司,他们为一个商品或公司命名需要很大的费用每个字要几十万。
1.细节理解题,根据文中语句“In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different.”理解可知。保护商品名称的主要目的就是阻止别人进行侵权,故选D。
2.细节理解题,根据文中语句“Successful companies know how important the right brand names are for their development.”理解可知。一个好的名字可能给公司带来很多的效益,故选B。
3.理解归纳题,通读全文语句理解可知,本文主要介绍了商业中的公司和产品的命名,故选A。
考点:社会现象类的阅读
点评:此题考查的内容广泛,既有对语句的理解,还有对短文标题的推测,对这类题目把握难度稍大,这就要求对整篇文章有较深的理解,因此要对文章多读两遍,把握好每个小细节,读懂文章后作出正确选择。
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We talk every day. When we have good news, we like to share it with our good friends and when something terrible happens, we make it known to others soon. But can you imagine that a tree can talk and share hews too? Of course, no tree moves lips and says words just as people do. Strange as it may sound, though, some trees do manage to communicate with each other.

Willow(柳树) trees are the best-known of these trees. When insects(昆虫) begin nibbling(叮咬) a willow tree, the tree sends out a special smell at once. This smell tells the other willows that harmful insects are coming near. All of them quickly make a chemical(化学物质) in their leaves. This chemical is bad to the insects. The insects do not like it and they fly away soon. In this way, the willow trees protect themselves from the insects.

The next time when you take a walk in the woods, maybe the trees are “talking” to each other quietly. And when someone says that trees cannot “talk”, please tell them that even trees give messages to each other, too.

1.Willow trees send messages with _________.

A. words           B. movements          C. smells         D. sounds

2.the underlined word lips in the first paragraph means ________.

A. 树干           B. 嘴唇               C. 枝条          D. 手势

3. The passage tells us that some of the trees can ________.

A. speak just as people do           B. tell stories to others

C. communicate with each other      D. kill insects in the woods

4.According to the passage, the right order of the following is ________.

a. The willow tree gives out a smell.

b. The willow trees make a chemical in their leaves.

c. Insects fly a way because of the chemical.

d. Insects begin nibbling a willow tree.

A. d-a-b-c       B. d-b-a-c          C. a-b-c-d         D. d-c-b-a

 

People know the danger of fires. It’s good for a family to learn how to prepare for a fire. Here are some suggestions:

Put a smoke alarm in the house. Smoke from a fire causes the alarm to go off. The alarm makes a loud sound. The sound tells everyone to leave the house at once.

Make escape (逃脱) plans. They should know all the ways out of the house. If there is a fire, everyone follows the plan to get out. Part of the plan is to check all the windows to make sure they can be opened easily.

Buy fire extinguishers (灭火器) in the house. Everyone in the family should know how to use them.

Practice for a fire. They do fire practice because they teach children about fire safety. Everyone in the family should know the following fire rules:

    *Don’t open a hot door! The fire can grow more quickly if you open the door.

*Stay close to the floor! Smoke can be more dangerous than fire; the best air is near the floor because smoke rises.

*What will you do if you hair or clothes start to burn? First, stop! Don’t run! The fire burns faster because of more air. Drop! Fall to the floor. They roll! Turning over and over will make the fire go out. Put a blanket (毯子) around you to keep air away from the fire that may still be on you.

There are many possible causes for firs. A wise family is ready all the time. If there is a fire, don’t forget to call 119 for help.

1.What does it mean when a smoke alarm rings at home?

    A. You have to get up.                  B. Water is running to the floor.

    C. Something is burning.                D. Someone breaks your window.

2.The writer advices people to do the following to prepare for a fire except that _______.

    A. they practice for a fire             B. they make escape plans

    C. they buy fire extinguishers              D. they use electrical cookers

3.When a fire happens, _______ if you open the hot door.

    A. the fire will grow more quickly          B. the electricity will be cut off

    C. the door will soon be on fire            D. the house will fall down

4.What are the right steps you should take when your hair or clothes catch fire?

    A. Stop, run, roll.                     B. Stop, drop, roll.

    C. Run, drop, roll.                     D. Roll, drop, stop

5.What is the best title for this passage?

    A. The Dangers of a Fire.               B. The Cause of a Fire.

    C. Learn to Use a Fire Extinguisher.        D. Be Ready for a Fire.

 

Please look at the Flight Timetable and choose the right answers.

Flight No. Departure  Arrival   From    To        Stop

CA907   07:45      12:10   Beijing  Moscow   Chengdu

CA981   01:58      18:35   Beijing  New York  Shanghai

CA158   10:20      23:10   Beijing  London    Chengdu

CA149   11:35      22:10   Beijing  Sydney    Hong Kong

CA923   12:35      17:10   Beijing  Moscow   /

CA167   13:15      02:40   Beijing  Paris      Moscow

CA147   15:55      10:15   Beijing  Sydney    Guangzhou

CA949   17:25      07:35   Beijing  Paris      Shanghai

CA173   19:20      01:50   Beijing  Moscow   Urumqi

CA937   21:25      08:10   Beijing  London    Hong Kong

(departure=leaving)

1.You’ll go to Australia. You can only take        

     when you reach Beijing Airport at eleven forty.

     A.CA923                    B.CA149               C. CA147              D. CA167

2.f you spend fourteen hours and ten minutes going to France, you must stay in        on the way.

A. Hong Kong              B. Shanghai          C. Moscow      D. Chengdu

3.It will take you     to reach England if you stop in Hong Kong.

A. nine hours and twenty             B. ten hours and thirty-five

C. twelve  hours and fifty           D. ten hours and forty-five

4.You may         in Beijing if you want to go to America.

A. take one plane                   B. take two planes     

C. take three plane           D. not take any planes

5.How many planes may you take in Beijing if you want to go to Australia?

A. One                 B. Two           C. Three              D. Four.

 

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