题目内容

Love in a Box

a valentine box

When I was a little girl, I found love in a box all because of a class assignment(作业). On a Friday night I_________ at dinner table, "My teacher said we have to bring a box, a special box, for our valentines on Monday".

Mother said, "We'll see," and she continued eating.

What did "We'll see" mean? I had to have that box or my second grade Valentine's Day would be terrible. Maybe they didn't love me enough to help me with my_________.

All Saturday I waited_________ and with Sunday arriving, my worry

increased, but I knew an enquiry(询问)about the box might cause anger or loud voice, for in my house children only asked once. More than that_____________ trouble.

Late Sunday afternoon, my father called me into the kitchen. The table was covered with colorful paper of different kinds. A(n)_____________ shoebox rested on top of it. A heavy stone dropped when Daddy said, "Let's get started on your project."

In the next hour my father packed the shoebox into a surprising valentine box. Colorful paper covered the ugly cardboard with red hearts posted to what I considered all the right places. He sang while he worked. When he finished, he was so pleased that a broad smile spread over his face. "What do you think of that?" he asked.

I answered him with a hug.

But inside, joy danced all the way to my heart. It was the ?rst time that my father devoted(倾注 )so much___________ to me, for his world ?lled with work only.

The holiday party arrived, and my classmates put cards and presents into the valentine boxes. Laughter ?lled our classroom.

On the way home, I held out my valentine box for the world to___________. The love that ?lled it

meant more to me than all the valentines inside.

The valentine box became a symbol( 象 征 )of his love that___________ through several years of other Valentine's Days. He gave me other gifts through the years, but none ever compared with the old, empty shoebox.

1.A.sat B.served C.said D.appeared

2.A.design B.plan C.idea D.project

3.A.sadly B.nervously C.patiently D.disappointedly

4.A.invited B.took C.saved D.had

5.A.new B.big C.attractive D.empty

6.A.money B.time C.support D.hope

7.A.accept B.respect C.admire D.recognize

8.A.lasted B.kept C.spread D.carried

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Viral Marketing

Companies are always on the lookout for new ways to sell products. We're used to seeing ads in newspapers and on television. In recent years, a new type of ad strategy — viral marketing ( 病毒 性 营 销 ) — has become popular. It uses the Internet to spread information about a product or service.

The idea of viral marketing is the "word of mouth" effect, that is, to get people to recommend( 推 荐 , 介 绍 ) a product to others. On the Internet, that can be done by email messages. Or, the information may be posted on forums, blogs, and other websites.

Advertisers can't force people to spread their message. So, they must think of creative ways to get people to help out. One good way is to give something away. For example, when somebody sends an email using a Hotmail account, there's an ad on the bottom. It tells others how to get a free account. Other companies give away branded screensavers, wallpaper, and sounds. Whenever they're seen or shared, it advertises the product.

Another way is funny and interesting videos. When someone comes across a great ad for BMW, they may send a link to their friends. They may even add the video to a forum or blog. Companies love the effect. It gets more people to watch their ads, visit their websites, and hopefully, buy their products.

Unfortunately, it's hard to plan viral marketing activities. There are many ads and websites on the Internet. So, designers and marketers must think up creative new strategies. If something is funny, interesting, or useful enough, people will tell their friends about it. If it includes giving something away, the viral marketing activity may be even more successful.

1.Which new type of ad strategy has become popular?

__________________________________________________

2.What is the idea of viral marketing?

__________________________________________________

3.What can't advertisers force people to do?

__________________________________________________

4.What may people do when they come across a great ad for BMW?

__________________________________________________

5.Why is it hard to plan viral marketing activities?

__________________________________________________

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