题目内容
B. have offered
C. are offered
D. will be offered
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Teddy Smith’s Fast Food Open: 10:00 a.m.---10:30 p.m. Lunch served till 2:00 p.m. Dinner served till 9:30 p.m. Eat in or take away | ||
Mains(主食) Beef Steak $ 4.25 Hamburger $ 3.15 (small) $ 3.95 (large) Noodles $ 2.05(small) $ 2.50 (large) | Desserts Ice Cream $ 1.25 taste(味道): Banana, Chocolate, Apple Apple Pie $ 0.75 Chocolate Cake $ 0.95 | Drinks Soft Drinks $ 0.75 (small) $ 0.95 (large) taste(味道): Cola, Apple, orange Coffee or Tea $ 1.25 |
A.10:00 a.m. | B.10:30 p.m. | C.2:00 p.m. | D.9:30 p.m. |
A.$ 4.1. | B.$ 5.85 | C.$ 6.00. | D.$ 6.60 |
A.One. | B.Two. | C.Three. | D.Four. |
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?
A.To make companies pay for naming service. |
B.To help people choose the best products. |
C.To present good images of the products. |
D.To prevent good images from being copied. |
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
【小题3】What’s the best title for the passage?
A.The Importance of Right Brand Names | B.The Development of Names |
C.The Rules of Naming | D.The Methods of Choosing Names |
Bayfield shopping Coupons(购物券)
6 Hours Free (免费) Parking If you spend $100 or more in our stores you will receive six hours of free parking. Take this coupon to the service desk on level 4 to stamp! |
Buy one, get one free Buy one shirt or tie at Daniel's Menswear, and get another shirt or tie of the same value free. |
10% Off Show this coupon at the Book Store to get a 10% discount (折扣) on any books you buy. We have lots of books to choose, including children’s books, novels, travel guides and hobbies. You're sure to find something that you will enjoy. |
Free soft drink Buy any meal for at least $6 at Mike's Cafe, and receive a free soft drink. We serve the best hamburgers and snacks in the Mall. Come in and try our delicious meals and our excellent service. You won’t be disappointed! |
Half- price movie tickets Buy any full-price movie ticket on Tuesdays or Wednesdays, and you can buy a second ticket for a friend for only half price. The latest movies are all here. |
1.If you spend 100 dollars or more, you can ____________.
A. get a CD free B. get 6 hours of free parking
C. get some stamps free D. get a car free
2.Buy one tie at Daniel's Menswear, you may get another _______free.
A. cheaper tie B. more expensive tie
C. tie of the same price D. tie of different price
3.You can get a 10% discount on any books if you _______ at the Book Store.
A. buy some gifts B. buy some tickets
C. show this coupon D. buy some books
4.If you want to have free soft drink, you can go to____________.
A. Mike's Cafe B. the Book Store C. Daniel’s Menswear D. the Movie House
5.If John pays 10 dollars for a full-price movie ticket on Tuesdays, he can buy a second ticket for only____________.
A. 5 dollars B. 10 dollars C. 15 dollars D. 20 dollars