Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包装) caused the shoppers to lose interest because they made the product look ineffective(无效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it appears to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”
【小题1】 Health foods are usually packed in colors Except ________.

A.greenB.blackC.yellowD.brown
【小题2】Why did the shoppers lose interest in the medicine?
A.Because of the size of the product.B.Because of the color of the product.
C.Because of the color of the package.D.Because of the cost of the product.
【小题3】If a new product costs $ 60, how much money may be spent on packaging?
A.$ 24B.$ 36C.$ 40D.$ 60
【小题4】Which of the following is the key to the success in product sales?
A.The way to sell goods.B.A good product.
C.The one who makes a product.D.A nice color.
【小题5】The passage is mainly about ___________on shopping.
A.advantages of productsB.the importance of packaging
C.choices of productsD.the cost of packaging

Train-spotting
Many people around the world have seen Danny Boyle’s movie Train spotting starring Ewan McGregor, but how many of us really know what train-spotting is all about? Now this is not considered cool in town and the word “train-spotter” in Britain is related to “geek” or “nerd” (someone who seems very ridiculous). But is this reputation really deserved?
First of all, let’s see what train-spotting is. It is said that there are some 100,000 train spotters in the UK. Exactly as the title suggests, they spot trains, that is, they stand in train stations, look at the number of each train that leaves and arrives and write it down. The eventual aim is to have seen every train in the country.
Being crazy about railways and trains is not modern and it dates back to 1804. As the number of trains grew and they got faster and faster, so did the interest in them grow? Is this any stranger than people who love cars?
So, what do you need to be a train-spotter? Well, all you really need is a pen or pencil and a notebook to write down the train numbers. Other equipment(装备) includes hot tea in a thermos, a camera and some sandwiches for those long afternoons spent on train platforms when you don’t want to risk the delights of railway station food.
It’s interesting to note that despite the “bad name” of train-spotting, there have been famous railway lovers in history, such as Alfred Hitchcock, who filmed them regularly, especially The 39 Steps. There is evidence, too, that being a train-spotter is not necessarily a strange phenomenon(现象)in Britain.
One glance at the US train stations should be enough to convince you that train-spotters there are alive and well. In America, they try to call rail lovers “train-fans” and talk of “train-fanning”. Don’t let this fool you—these people are train spotters and there are a lot of them. Each month, two million pages are visited on the website TrainWeb.org.                     
340words
【小题1】What is train-spotting according to the passage?

A.A kind of hobby.B.A type of sport.
C.A strange phenomenon.D.A special job.
【小题2】Which of the following about train-spotters is true according to the passage?
A.They number each train they see.
B.They keep a careful path of every train.
C.They count the trains passing in front of them.
D.They produce films about trains with video cameras.
【小题3】The writer writes the passage to        .
A.introduce some famous train-spotters
B.encourage readers to do more train-spotting
C.try to present a true picture of train-spotting
D.describe the necessary equipment in train-spotting
【小题4】 What do we learn from the passage?
A.Train-spotters in the UK want to fool people.
B.Train-spotting is more acceptable in America.
C.Train-spotters are much stranger than car lovers.
D.Train-spotting relates to(与…有关)a dangerous lifestyle.

A year ago, I paid no attention to English idioms(习语), though my teacher told us the importance again and again. But soon, the importance of English idioms was shown in an amusing experience.
One day, I happened to meet an Englishman on the road, and soon we began to talk. As I was talking about how I was studying English, the foreigner seemed to be surprised. Gently shaking his head,shrugging his shoulders, he said,“You don’t say!” “You don’t say!” I was puzzled. I thought, perhaps this is not a right topic. “Well, I’d better change the topic.” So I said to him. “Well, shall we talk about the Great Wall? By the way, have you ever been there?” “Certainly, everyone back home will laugh at me if I leave China without seeing it. It was wonderful.” He was deep in thought when I began to talk like a tourist guide. “The Great Wall is one of the wonders in the world. We are very proud of it.” Soon I was interrupted(打断)again by his words: “You don’t say!” I couldn’t help asking, “Why do you ask me not to talk about it?” “Well, I didn’t ask you to do so,” he answered, greatly surprised. I said, “Didn’t you say ‘you don’t say’?” Hearing this, the Englishman laughed to tears. He began to explain, “ ‘You don’t say’ actually means ‘really!’ It is an expression of surprise. Perhaps you don’t pay attention to English idioms.” I realized I had made a fool of myself. Since then I have been more careful with idiomatic expressions. Remember: what the English teachers said is always right to us students.
【小题1】A year ago, I paid no attention to English idioms because       .

A.I had no interest in them
B.English idioms were very difficult
C.I did not realize the importance of them
D.my teacher didn’t tell us the importance of them
【小题2】At first, on hearing “You don’t say,” I thought the foreigner meant       .
A.I had talked too muchB.I had to stop talking
C.he was not interested in the topicD.he was only interested in the Great Wall
【小题3】“…was shown in an amusing experience.” The word “amusing” probably means     .
A.interestingB.importantC.terribleD.unlucky
【小题4】Which of the following is TRUE according to the passage?
A.The Englishman wanted me to act as his guide.
B.The Englishman left China without seeing the Great Wall.
C.The Englishman wanted to see the Great Wall after I talked about it.
D.The Englishman visited the Great Wall and thought it worth visiting.
【小题5】After the Englishman explained the idiom, ___________.
A.I felt very sillyB.the Englishman became a real fool
C.I became more careful in everything D.I thought the Englishman had made me a fool

It was a cold night. The taxi driver didn’t take even one passenger(乘客) all day. When he went by the railway station,he saw a young man coming out with two bags in his hands. So he drove to him and asked,“Where are you going,sir?”

“To the Red Hotel,” the young man answered. When the taxi driver heard this, he didn’t feel happy any more. The young man would give him only three dollars because the hotel was near the railway station. But suddenly, he had an idea. He took the young man through many streets of the big city.

After a long time, they arrived at the hotel. “Here we are! You should pay me fifteen dollars, please,” the taxi driver said to the young man. “What? Fifteen dollars! Do you think I’m a fool? Only last week,I took a taxi from the railway station to this hotel and I only gave the driver thirteen dollars. I know how much I have to pay for the trip.”

1.The story probably happened _______ .

A. on a winter morning        B. on a winter night

C. on a rainy day             C. on a rainy night

2.When the driver saw the young man coming out of the railway station, he was

_____ .

A.happy            B.not happy         C.angry             D.disappointed

3.The driver was not happy any more because ________ .

A.the young man didn’t want to take the taxi

B.the young man wouldn’t give him money

C.the young man was carrying two big bags

D.the hotel was near the railway station and the young man would give him only three dollars

4.Maybe the taxi driver got _______ dollars at last.

A.3                B.2                C.13               D.15

5.Which of the following is TRUE?

A.The two taxi drivers were both honest.

B.The two taxi drivers cheated the young man.

C.It is very far from the railway station to the Red Hotel.

D.The young man knew how far it was from the railway station to the hotel.

 

A year ago,I paid no attention to English idioms (习语), though my teacher told us the importance again and again. But soon, the importance of English idioms was shown in an amusing experience.

One day, I happened to meet an Englishman on the road, and soon we began to talk. As I was talking about how I was studying English, the foreigner seemed to be surprised. Gently shaking his head,shrugging his shoulders, he said,“You don’t say!” “You don’t say!” I was puzzled. I thought , perhaps this is not a right topic. “Well, I’d better change the topic.” So I said to him. “Well, shall we talk about the Great Wall? By the way, have you ever been there?” “Certainly, everyone back home will laugh at me if I leave China without seeing it. It was wonderful.” He was deep in thought when I began to talk like a tourist guide. “The Great Wall is one of the wonders in the world. We are very proud of it.” Soon I was interrupted (打断) again by his words: “You don’t say!” I couldn’t help asking, “Why do you ask me not to talk about it?” “Well, I didn’t ask you to do so,” he answered, greatly surprised. I said, “Didn’t you say ‘you don’t say’?” Hearing this, the Englishman laughed to tears. He began to explain, “ ‘You don’t say’ actually means ‘really!’ It is an expression of surprise. Perhaps you don’t pay attention to English idioms.” I realized I had made a fool of myself. Since then I have been more careful with idiomatic expressions. Remember: what the English teachers said is always right to us students.

1.A year ago, I paid no attention to English idioms because       .

A.I had no interest in them

B.English idioms were very difficult

C.I did not realize the importance of them

D.my teacher didn’t tell us the importance of them

2.At first, on hearing “You don’t say,” I thought the foreigner meant       .

A.I had talked too much

B.I had to stop talking

C.he was not interested in the topic

D.he was only interested in the Great Wall

3.“… was shown in an amusing experience.” The word “amusing” probably means       .

A.interesting        B.important         C.terrible           D.unlucky

4.Which of the following is TRUE according to the passage?

A.The Englishman wanted me to act as his guide.

B.The Englishman left China without seeing the Great Wall.

C.The Englishman wanted to see the Great Wall after I talked about it.

D.The Englishman visited the Great Wall and thought it worth visiting.

5.After the Englishman explained the idiom, ___________.

A.I felt very silly

B.the Englishman became a real fool

C.I became more carefully in everything

D.I thought the Englishman had made me a fool

 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网