In the 21 th century, advertising has become very popular.Why is it so popular?Because it has been proved that repeated advertising can increase product sales and make the price of products lower.
Advertisements can be made in many ways.People in the U.S.A.and Europe use them to advertise all kinds of products, services and other things as well.People use large boards, sign inside or outside shops and cinemas, printed mails or gifts to make advertisements.Besides, balloons and aeroplanes are also used.
An advertisement, however, should be properly designed to avoid waste.How is an advertisement made?An advertising firm(公司)selects a company to design and make the advertisement by studying the information about customers and products.The designers put forward their different plans with pictures or photos.When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not.If it does, it will be used all over the country.Otherwise it should be designed again until it is accepted by customers and market.
(1)
The reason for which advertising is popular is that ________.
[ ]
A.
it can make the price of products higher
B.
it can increase product sales
C.
it can make the products better in quality
D.
it can lower the cost of products
(2)
How many ways of advertising are mentioned in the second paragraph?
[ ]
A.
Six.
B.
Eight.
C.
Two.
D.
Four.
(3)
People in the USA use advertisements to advertise ________.
[ ]
A.
products only
B.
services only
C.
products and services only
D.
products, services and other things as well
(4)
The steps of making advertisements include the following except ________.
[ ]
A.
the designers put forward their plans
B.
the advertising company studies information about customers and products
C.
the advertisements are tested
D.
the advertisements are sold to companies
(5)
If the advertisement can make a product popular with customers, it proves that ________.
[ ]
A.
the advertisement is a failure
B.
the advertisement is a success
C.
the advertisement will be redesigned
D.
the advertisement will not e accepted
Happy New Years!
Today is March 17th.About two and a half months ago, I said“Happy New Year!”to many of my friends.About fifty days ago, I said the same thing to some other friends.In about four days, I’ll say the same wishes to yet another group of friends.I’ll do the same thing in July and also in September.“How can that be?”you might ask(if you ‘re from Western Europe or the Americas).“Everyone knows that New Year’s Day is in Januare!”
In fact, the date of New Year’s Day depends on the calendar(日历)-and I have friends who use one or more of five different calendars to keep track of at least part of their lives:
●January 1st:New Year’s Day on the Western/international calendar
●In January or February(in 2006, January 29 th):New Year’s Day on the Chinese calendar(China, Korea, and a few other places)
●March 21st:New Year’s Day on the traditional Persian(波斯)calendar
●Mid-July(usually the 16 th):New Year’s Day on the Isamic(穆斯林)calendar
●September:New Year’s Day on most Eastern Orthodox Church(东正教)calendars(Central and Eastern Europe)and, usually, on the Jewish calendar
And these are just the New Year’s Days that I know about!As a matter of fact, there are probably even more!
(1)
The first time the writer said,“Happy New Year!”was about January 1st.The second time was on or after ________.
[ ]
A.
February 28th
B.
the middle of March
C.
January 29th
D.
March 21st
(2)
The writer will say“Happy New Year”around March 21st to some ________ friends.
[ ]
A.
Chinese
B.
Korean
C.
Persian
D.
Eastern Orthodox
(3)
According to the passage, we can infer that the exact(准确的)dates for the two New Year’s Days in September are ________.
[ ]
A.
probably different
B.
not always in September
C.
probably the same
D.
after September
(4)
The meaning of“keep track of”is ________.
[ ]
A.
understand
B.
choose
C.
manage
D.
forget
(5)
The Chinese calendar is used ________.
[ ]
A.
only in China
B.
in several different places
C.
only in China and Korea
D.
all over the world
(6)
The word“Years”in the title of this article ________.
[ ]
A.
means that January 1st is at different times on different calendars
B.
is a mistake and should be“Year”
C.
is used because New Year’s Day is at different times on different calendars