阅读理解

  In the 21 th century, advertising has become very popular.Why is it so popular?Because it has been proved that repeated advertising can increase product sales and make the price of products lower.

  Advertisements can be made in many ways.People in the U.S.A.and Europe use them to advertise all kinds of products, services and other things as well.People use large boards, sign inside or outside shops and cinemas, printed mails or gifts to make advertisements.Besides, balloons and aeroplanes are also used.

  An advertisement, however, should be properly designed to avoid waste.How is an advertisement made?An advertising firm(公司)selects a company to design and make the advertisement by studying the information about customers and products.The designers put forward their different plans with pictures or photos.When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not.If it does, it will be used all over the country.Otherwise it should be designed again until it is accepted by customers and market.

(1)

The reason for which advertising is popular is that ________.

[  ]

A.

it can make the price of products higher

B.

it can increase product sales

C.

it can make the products better in quality

D.

it can lower the cost of products

(2)

How many ways of advertising are mentioned in the second paragraph?

[  ]

A.

Six.

B.

Eight.

C.

Two.

D.

Four.

(3)

People in the USA use advertisements to advertise ________.

[  ]

A.

products only

B.

services only

C.

products and services only

D.

products, services and other things as well

(4)

The steps of making advertisements include the following except ________.

[  ]

A.

the designers put forward their plans

B.

the advertising company studies information about customers and products

C.

the advertisements are tested

D.

the advertisements are sold to companies

(5)

If the advertisement can make a product popular with customers, it proves that ________.

[  ]

A.

the advertisement is a failure

B.

the advertisement is a success

C.

the advertisement will be redesigned

D.

the advertisement will not e accepted

Happy New Years!

  Today is March 17th.About two and a half months ago, I said“Happy New Year!”to many of my friends.About fifty days ago, I said the same thing to some other friends.In about four days, I’ll say the same wishes to yet another group of friends.I’ll do the same thing in July and also in September.“How can that be?”you might ask(if you ‘re from Western Europe or the Americas).“Everyone knows that New Year’s Day is in Januare!”

  In fact, the date of New Year’s Day depends on the calendar(日历)-and I have friends who use one or more of five different calendars to keep track of at least part of their lives:

  ●January 1st:New Year’s Day on the Western/international calendar

  ●In January or February(in 2006, January 29 th):New Year’s Day on the Chinese calendar(China, Korea, and a few other places)

  ●March 21st:New Year’s Day on the traditional Persian(波斯)calendar

  ●Mid-July(usually the 16 th):New Year’s Day on the Isamic(穆斯林)calendar

  ●September:New Year’s Day on most Eastern Orthodox Church(东正教)calendars(Central and Eastern Europe)and, usually, on the Jewish calendar

  And these are just the New Year’s Days that I know about!As a matter of fact, there are probably even more!

(1)

The first time the writer said,“Happy New Year!”was about January 1st.The second time was on or after ________.

[  ]

A.

February 28th

B.

the middle of March

C.

January 29th

D.

March 21st

(2)

The writer will say“Happy New Year”around March 21st to some ________ friends.

[  ]

A.

Chinese

B.

Korean

C.

Persian

D.

Eastern Orthodox

(3)

According to the passage, we can infer that the exact(准确的)dates for the two New Year’s Days in September are ________.

[  ]

A.

probably different

B.

not always in September

C.

probably the same

D.

after September

(4)

The meaning of“keep track of”is ________.

[  ]

A.

understand

B.

choose

C.

manage

D.

forget

(5)

The Chinese calendar is used ________.

[  ]

A.

only in China

B.

in several different places

C.

only in China and Korea

D.

all over the world

(6)

The word“Years”in the title of this article ________.

[  ]

A.

means that January 1st is at different times on different calendars

B.

is a mistake and should be“Year”

C.

is used because New Year’s Day is at different times on different calendars

D.

means that the writer was polite

My friend Mr. Smith is a famous doctor and has a hospital. So he has enough money to __11__ all over the world. And he’s been to a lot places of interest. He likes to __12__ children and has a lot of little __13__. They often ask him to tell them all kinds of funny things he __14__. It makes them happy and his room is always full __15__ children when he’s free.

It was my little son’s seventh birthday yesterday. The boy wanted to __16__ his old friend Mr. Smith to the party. He __17__ Mr. Smith himself and told him about it. the doctor accepted his __18__ happily. At half past seven the boy was waiting for his coming at the gate. __19__he saw his car, he ran towards him. Mr. Smith __20__ on time, with a nice present in his hand. After dinner the children sat around the traveler and asked him to __21__ them some funny stories. Mr. Smith agreed and his stories made them __22__ again and again. At last th told them the funniest story. He said, “ Once I reached a city __23__a foggy day. The fog was the thickest in the world …”

Please wait a__24__, Mr. Smith,” said my son, “ It’s said the fog in London is the thickest in the world.”

“You’re __25__, my clever boy.” Said the funny doctor. “ The city had much fog that day …” “ What’s it, the?” the boy couldn’t wait to ask again.

“ The fog was so thick that I couldn’t see it at all,” the funny doctor said with a smile.

1.   A. work B. fight C. live D. travel

2.   A. wait for B. look over C. play with D. look after

3.   A. friends B. brothers C. workers D. classmates

4.   A. read B. wrote C. thought D. saw.

5.   A. with B. for C. of D. by

6.   A. send B. ask C. carry D. get

7.   A. knew B. caught C. taught D. called

8.   A. invitation B. things C. car D. money

9.   A. Before B. As soon as C. Until D. Since

10.  A. came B. answered C. said D. played

11. A. speak B. say C. tell D. talk

12.  A. think B. laugh C. cry D. fear

13. A. with B. in C. at D. on

14.  A. moment B. day C. week D. year

15.  A. sorry B. sad C. wrong D. right

In one way of thinking. failure is part of life. In  31 way, failure may be a way towards success. The “Spider-story” is often  32 .Robert Bruce , leader of the Scots in the 13 th century, was hiding in a cave from the English. He watched a spider  33 a web. The spider tried to reach across a rough 34 in the rock. He tried six times. On the  35 time he made it and went on to make his web. Bruce is said to have been encouraged by this and to have gone on to  36 the English . Edison , the inventor of the light bulb, made 37  models that failed before he found the right way to make one. Once he was asked   38 he kept on trying to make a new type of battery when he had failed so often, he replied, “Failure? I have  39  failure. Now I know 50,000 ways it won't   40 ”.

So what? First,always think about your failure. What caused  41 ?Were conditions right? Were you in top from yourself? What can you change? So things will go   42  next time.

Second, is the goal you're trying to reach the right one? Try to do some   43  about what your real goals may be. Think about this question. “If I do succeed in this, where will it get me?" This may help you prevent failure in things you shouldn't be doing any way.

The third thing to keep in  44 about failure is that it's a part of life. Learn to “live with yourself" even though you may have  45

(  )31. A. other    B. another           C. first      D. second

(  )32.A. told     B. said             C. talked     D. spoken

(  )33. A. doing        B. taking       C. making      D. playing

(  )34.A. room         B. house        C. place   D. soil

( )35. A. tenth    B. sixth         C. eighth  D. seventh

(  )36.A. save     B. help        C. defeat       D. kill

(  )37.A. hundred   B. hundreds   C. hundred of  D. hundreds of

(  )38. A. why     B. when      C. what     D. who

(  )39. A. not         B. no         C. never        D. nothing

(  )40.A. do     B. make        C. take         D. work

(  )41. A. one      B. it          C. that         D. this

(  )42.A. high     B. large        C. right        D. bright

(  )43.A. Thinking   B. shopping      C. reading   D. cleaning

(  )44. A. heart     B. eyes        C. ears        D. mind

(  )45. A. failed.    B. succeeded      C. finished   D. passed

                             

   Hip hop or rap (说唱 ) music as it is also called,started on the street and in the clubs of the New York City in the 1970s . But today many countries have their own kind of hip hop music . This kind of music comes from reggae, disco and funk music . Rapping means speaking to the rhythm of the music, and it is an important part of the music . People rap to express how they feel about their lives and problems .

Rapping in class.

Would you like to rap in class ? Well actually,hip pop music is played in more than 10,000 schools in the USA .Why ? There is a new school program called “ Flocabulary ”in which teachers use texts and hip hop CDs to help teach different school subjects . The words of the songs are just what students are studying . This makes learning easy and fun . Students and teachers are excited about the positive results it has had on exam marks . One teacher said, “ I’ve used hip hop songs in class, and I have never seen my students so crazy about history ! You can't imagine how well they imagine how well they remember what I teach ! We even try to write our own songs . ”

Whose idea was Flocabulary?

Blake Harrison, a high school student, was the first person to come up with the idea of Flocabulary . The word “ Flocabulary ” comes from the word “ flow ” and “ vocabulary ” . “ Flow ” is a rap word for “ style ”,or the way a rapper says the words of a song . “ Vocabulary ” means the words you have to learn in a language . How did he get the idea ? Well, he realized he could remember the words of a hip hop song very easily . So,why not make lessons into songs ? Today together with Alex Rappaport, a song writer, Blake produces hip hop songs for maths, science and literature (文学 ). They are now used in schools with great success .

53. Rap music started _____ in New York city .

A. in the 1970s         B. In a high school 

C.in the 19 th century .      D. In a music class .

54. From the passage, we can learn “ Flocabulary ” is a program to _____ .

A. Write rap music .        B. Sing a song by talking . 

C. Remember the words of a song .  D. help teach some school subjects .

55. The underlined word positive in paragraph 2 most probably means _____

A. bad      B. good    C. final  D direct

56. Blake Harrison has produced hip hop songs for school subject EXCEPT _____ .

A. maths     B. science     C. history     D. literature

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