题目内容

The wind tried pushing Colin to the ground. It felt as if Colin’s news-bag was full of potatoes.

Maybe it had to do with the news Dad read before Colin left. The morning headlines(标题)were full of the usual sad stories.

“No good news again!” Dad said.

Car accidents! House burns! Storm damage(损害)!

Colin moved quickly from house to house leaving papers in the mailbox. He wished he could bring only good news to his family, also to his friendly neighbours. “How could I make things better for everyone?” he wondered.

Colin noticed Alice coming. She only had one real eye. The other was made of glass. He liked Alice even if many others laughed at her. He didn’t realize how much it helped her, having a friend like Colin.

Each time Colin left a paper by a customer’s door, he thought, “How could I make some good news?”

Colin gave his usual cheerful “Hi” to everyone on his way. His smile was like the rising sun.

Someone was crying and he ran to where a little boy had fallen and hurt his leg. Colin calmed him down until the boy’s mother arrived.

“I’m glad you’re my paperboy,” she told Colin.

He continued on his way, but he didn’t feel tired. It was fun doing what he usually did—helping others.

He raced up the street to his last customer. Mrs. Williams saw Colin coming and had peanut butter cookies as a treat for her favourite paperboy. She wondered why such a lively boy always had time to chat with an old lady.

Colin’s own treat for his customers came from his heart. He did have much good news to share, even if he didn’t realize it. His smile and polite manners brought cheering-up news to all his customers.

1.What was Colin’s trouble?

A. His news-bag was too heavy.

B. He had heard of many sad stories.

C. His dad didn’t like his job as a paperboy.

D. He couldn’t bring good news to his customers.

2.Why did Mrs. Williams think Colin was her favourite boy?

A. Because he would always like to chat with her.

B. Because he liked her peanut butter cookies.

C. Because he didn’t bring bad news to her.

D. Because he always sent papers to her as fast as he could.

3.What was Colin’s treat for his customers?

A. His smile and polite manners. B. His papers full of good news.

C. His honesty and happiness. D. His confidence and friendship.

4.What’s the best title of this passage?

A. No news is good news

B. How paperboys work

C. The boring job as a paperboy

D. A sunny paperboy

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We see logos on signs, buildings, television, and even on the clothes we wear. Logos are used to stand for brands (品牌). There are logos such as the Nike "swoosh", the Apple logo and the colorful rings of the Olympic Games. All of these logos are designed to attract our attention. They also help us remember a product or service connected to the logo. However, research performed at the University of California, Los Angeles finds that remembering the details of logos is very difficult. The researchers try to explain this.

Logos are typically designed to be simple and easy to recognize. Yet the frequent exposure (频繁接触) to these logos can actually make our brains overlook the details of logos. It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to notice information that does not need to be stored. It allows the unimportant information to disappear gradually from our memory.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is likely to pay no attention to unnecessary details, it is also programmed for recognition. When we see logos over and over again, we become familiar (熟悉) with them. This repeated exposure leads our brains to remember the basic idea without all of the details. This general sense of memory has its own benefits. It can make us feel like we really know the product behind the logo. In fact, familiarity with a logo can even make people feel more comfortable about buying or using certain products.

Logos are everywhere we look today. Those people who create logos need to know that people will only remember what they believe is important. A clever design may be interesting, but most people will forget the details.

1.In the first paragraph, the writer mainly ________.

A.introduces some famous brands B.describes the design of some logos

C.shows the popularity of famous brands D.explains the purpose of designing logos

2.The word "overlook" in Paragraph 2 probably means "________".

A.try to remember B.see the importance of C.take no notice of D.fail to understand

3.What can we learn from the passage?

A.Business experts think the details of logos are unnecessary.

B.Our brains can choose which logos to notice and remember.

C.The repeated exposure to a logo can lead people to buy the product.

D.People know more about the products behind logos with more details.

4.Which of the following would be the best title for the passage?

A.What Makes a Good Logo? B.What Can We See in a Logo?

C.Why Is a Good Logo Important? D.Why Should Logos Be Recognizable?

Do you hate dirty beaches? We can’t pay you, but here is a chance to meet other volunteers and have fun. We need people who are strong and can help clean up Blue Water Beach. We don’t want to put off this job until summer. We need your help to collect and carry garbage.

If you are available for six hours on Saturday, call Mr. Want at 558-6660.

Are you interested in repairing things? We have set up a group, Home Love, to help old people who need to fix up their homes. If you have repair skills, join us for eight hours a month. You can learn more about house building and get experience and training.

Call Home Love at 555-4663.

EFSL Club is looking for native speakers of English to join in an experiment. This experiment is carried out over the Internet. You don’t need any specific knowledge other than understanding and speaking English at a native level. The first task will take you around 15 minutes. After this task, you can decide whether you want to continue the experiment. The tasks involve reading texts and designing questions and answers.

If you are willing to help, then please email us: club3864@hotmail.com

Are you good at working with children? We need two persons to volunteer at Sunshine Children’s Hospital. You need to be friendly and optimistic — the children are sick and you need to make them happy. Your job is to set up a play group for the children with funny games that you can play in their rooms. If you can spare an hour three times a week, come and join us!

It’s a great chance to learn about hospitals and teaching.

Email us: sunshinech@sina.com

1.If you want to be a volunteer _________, you need to work six hours on Saturday.

A.in the EFSL Club B.at Sunshine Children’s Hospital

C.on the Blue Water Beach D.of Home Love

2.If you have repair skills and want to learn more about it, you can _________.

A.email to club3864@hotmail.com B.email to sunshinech@sina.com

C.call Mr. Wang at 558-6660 D.call Home Love at 555-4663

3.EFSL Club needs people who _________ to join in the experiment.

A.have some specific knowledge B.understand and speak English very well

C.are good at doing experiments D.can read and design questions and answers

4.Which of the following is not suitable for the children at Sunshine Children’s Hospital?

A.Paper cuttings. B.Flying kites. C.Singing. D.Drawing.

5.The underlined word “optimistic” means _________.

A.successful B.helpful C.thoughtful D.cheerful

6.We can probably read the material above on the _________ page of a newspaper.

A.advertisement B.entertainment C.fashion D.business

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