In the 20th century, advertising has become very popular. Why is it so popular? Because it has been proved that repeated advertising can increase product sales and make the price of products lower.

Advertisements can be made in many ways. People in the U.S.A. and Europe use them to advertise all kinds of products, services and other things as well. People use large boards, signs inside or outside shops and cinemas, printed mails or gifts to make advertisements. Besides, balloons and aeroplanes are also used.

An advertisement, however, should be properly designed to avoid waste. How is an advertisement made? An advertising firm (公司) selected a company designs and makes the advertisement by studying the information about customers and products. The designers put forward their different plans with pictures or photos. When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not. If it does, it will be used all over the country. Otherwise it should be designed until it is accepted by customers and market by finding out the reason for the failure.

1.The reason for which advertising is popular is that _________.

A. it can make the price of products higher

B. it can increase products sales

C. it can make the products have better quality.

D. it can lower the cost of products

2.How many ways of advertising are mentioned(提到) in the second paragraph?

A. Six B. Eight C. Two D. Four

3.People in the USA use advertisements to advertise_______.

A. products only B. services only

C. products and services only D. products, services and other things as well

4.The steps of making advertisements include the following except ________

A. the designers put forward their plans

B. the advertising company studies information about customers and products

C. the advertisements are tested

D. the advertisements are sold to companies

5.If the advertisement can make a product popular with customers, it proves that _____.

A. the advertisement is a failure B. the advertisement is a success

C. the advertisement will be redesigned D. the advertisement will not be accepted

A little stream (小溪) ran down from a high mountain through many villages and forests. Then it reached a desert, “I went through so many difficulties. I should have no problem crossing the desert,” she thought. As she started, she found herself slowly disappearing into the sand. After many tries, she still failed.

At this time, a deep voice said, “ if a breeze (微风) can cross the desert, so can a river.” It was the voice of the desert. But the little stream answered, “that’s because a breeze can fly, but I can’t.”

“That’s because you can’t give up what you are. Let yourself evaporate (蒸发) into the breeze, and it can take you across.” said the desert.

“Give up what I am now? No! No!” The little stream could not accept this idea.

“The breeze can carry the vapor (水蒸汽) across the desert and let it leave as rain. The rain will form a river again.” said the desert. “And whether you’re a river or vapor, your nature never changes.”

Hearing this, the little stream went into the open arms of the breeze. It carried her to the next stage (阶段) of her life.

1.What did the stream think when she reached a desert?

A. She thought she couldn’t cross the desert.

B. She believed she could cross the desert.

C. She thought she knew well about the desert.

D. She started to worry about herself.

2.What does the underlined word “it” refer to (指的是)?

A. The desert. B. The nature. C. The breeze. D. The stream.

3.What did the stream do in the end?

A. It crossed the desert. B. It stopped trying.

C. It failed to get to the ocean. D. It died.

4.Which of the following is TRUE?

A. The stream went through few difficulties before it reached the desert.

B. The breeze can carry the stream to cross the desert.

C. The stream will change its nature when it turns into vapor.

D. The stream crossed the desert after it gave up what it was.

5.What is the main idea of the story?

A. The road to success is not always easy.

B. We should do the right thing whatever others say.

C. Our lives can be as difficult as the little stream’s.

D. To succeed, we should change the way we used to be.

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