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The story behind the shopping cart
Characters
Sylvan Goldman – owner of a grocery shop
Fred Young – Sylvan’s friend, a mechanic(机械师)
One night in 1936, in an American city. Inside Fred’s workshop, Sylvan sits next to Fred, who is making adjustments(调试) to their new i? 1. – a shopping cart.
Sylvan:????????????? My customers don’t like our shopping cart.
Fred:????????????? Really? So they p? 2. shopping with those heavy baskets?
Sylvan:????????????? (nods) I’ve got a huge crowd of customers every day, b 3. none of them wants to use the cart.
Fred:????????????? I don’t understand. We invented the cart so that people don’t need to carry a basket around the shop.
Sylvan:????????????? (laughs) And so that they will buy more groceries!
Fred:????????????? So why don’t they like the shopping cart?
Sylvan:????????????? Young men think that pushing a cart around makes them look w 4. and slow, and young women think it’s unfashionable.
Fred:????????????? Of course it isn’t fashionable right now. It’s only just been invented! But I’m sure older people will appreciate it.
Sylvan:????????????? Um…
Fred:????????????? What? They don’t like the cart e? 5.? ?
Sylvan:????????????? Well, they think pushing it makes them look helpless!
Fred:????????????? Oh no. We need to do something, Fred. We can’t just g? 6. up on this invention!
Sylvan:????????????? We won’t. (He gets up and walks around the room. Suddenly, he stops.) Aha! I’ve got an idea.
Fred:????????????? What is it?
Sylvan:????????????? I’ll hire(雇佣) some good-looking guys and girls to push the carts around and pretend they’re shopping.
Fred:????????????? Oh! So the real shoppers will see these attractive people using the carts and think, “Hey, if it’s good enough for them, it’s good enough for me!”
Sylvan:????????????? E 7. .
Fred:????????????? Hey! Maybe you could get one of the girls to greet your customers and encourage them to use the cart.
Sylvan:????????????? Great idea!
查看习题详情和答案>>
| 选用表格内的单词，用其正确形式填空。 | |
Restaurant 1. have to know how to make food. They also have to know how to make money. Here are some things they've learned from 2. studies. The color red makes people 3. . Red also makes customers eat faster. Many fast food restaurants, therefore, have red furniture or walls. Soft colors like pink and light blue make people 4. , so they spend more time 5. their meals. Soft lighting makes people look good, but it makes food look bad. Loud music may be nice 6. first, but it soon makes people want 7. . Hard seats also make customers want to eat quickly and leave. Many restaurants, 8. fast food restaurants, use this knowledge to make customers eat 9. . Customers only sit for about 20 minutes before they leave. Because customers don't stay very long, small restaurants can 10. many people every day. |
One spring day in 1937，Mr. Goldman put up a sign at the front of his grocery（杂货店）in Oklahoma City．He looked up just as one of his customers（顾客）walked by．“Good morning，Mrs. Hope，”he said．
Mrs. Hope just smiled．She was concentrating on the full shopping basket she was carrying．The basket was very heavy because she had put so much food in it．
That was when Goldman had a great idea：a shopping basket on wheels．Then his customers wouldn’t have to carry their groceries．Shopping would become easier, and more customers would prefer to shop at his store．
Before long Goldman had some shopping carts（手推车）made．However, on the first day none of his customers used the carts he had invented．Goldman came home looking disappointed．
Goldman didn’t give up，though．He knew he just needed a way to show his customers how easy it was to use the shopping carts，so the next day he asked a few people to come and wheel the carts around his shop and pretend to buy things．
“How did it go today?”Mrs. Goldman asked when her husband came home from work．
“Great!”he said．“When my customers saw people using the carts，they realized how much easier it would be to shop with them，so they all started using the carts．Not only that，but they filled the carts with more groceries than they ever did with their own baskets．I’m going to be a rich man soon，selling groceries and my new shopping carts，too!”
（ ）1．What did Mrs. Hope do when Mr. Goldman greeted her?
A．She smiled and said hello to him． B．She didn’t say anything to him．
C．She shopped and talked with him． D．She dropped her shopping basket．
（ ）2．What made Mr. Goldman want to invent the shopping cart?
A．He wanted to sell more groceries．
B．Mrs. Goldman told him to do that．
C．He wanted to save money on baskets．
D．He saw Mrs. Hope carrying a heavy basket．
（ ）3．The underlined phrase“concentrating on”has the similar meaning to“______”．
A．looking back on B．picking up C．paying attention to D．looking after
（ ）4．Which word best describes Mr. Goldman?
A．Friendly． B．Lazy． C．Creative． D．Serious．
（ ）5．The customers began to use the carts because______．
A．it was much easier to shop with them
B．they saw some people using them
C．they could fill the carts with more groceries
D．they got the carts for free
查看习题详情和答案>>Bob always took the newspaper to Grandpa White’s home before going home. Grandpa White’s was at the end of the road. Bob liked Grandpa White. He was often waiting for him near the front gate with sweets or a nice cake. Besides, He often asked Bob about things he was doing, what he was going to do for the summer and what he liked to do.
The thing that Bob didn’t like about Grandpa was his never-ending stories about his boyhood（童年）in California. Bob was never asked to hear about Grandpa’s boyhood, but he couldn’t get away.
After Grandpa’s wife died in October, Bob could see that Grandpa was lonelier than ever. He would often join Bob halfway along the road and walk along with him as he gave out the newspapers. Grandpa seemed to have all day, and Bob was often late giving newspapers to his customers（订报者）. Bob didn’t want to complain, but the customers were unhappy.
【小题1】When he took the newspaper to Grandpa White, Bob would often receive _______.
| A．old newspaper | B．sweets or a cake | C．some money | D．stories |
| A．the customers got their newspapers late |
| B．Grandpa began to tell him about his boyhood |
| C．he saw grandpa feeling lonely |
| D．Grandpa asked him about the things he was doing |
| A．Bob was still a child | B．Grandpa liked to tell stories |
| C．the customers sometimes got angry | D．lonely people need other people |
Bob always took the newspaper to Grandpa White’s home before going home. Grandpa White’s was at the end of the road. Bob liked Grandpa White. He was often waiting for him near the front gate with sweets or a nice cake. Besides, He often asked Bob about things he was doing, what he was going to do for the summer and what he liked to do.
The thing that Bob didn’t like about Grandpa was his never-ending stories about his boyhood（童年）in California. Bob was never asked to hear about Grandpa’s boyhood, but he couldn’t get away.
After Grandpa’s wife died in October, Bob could see that Grandpa was lonelier than ever. He would often join Bob halfway along the road and walk along with him as he gave out the newspapers. Grandpa seemed to have all day, and Bob was often late giving newspapers to his customers（订报者）. Bob didn’t want to complain, but the customers were unhappy.
【小题1】When he took the newspaper to Grandpa White, Bob would often receive _______.
| A．old newspaper | B．sweets or a cake |
| C．some money | D．stories |
| A．the customers got their newspapers late |
| B．Grandpa began to tell him about his boyhood |
| C．he saw grandpa feeling lonely |
| D．Grandpa asked him about the things he was doing |
| A．Bob was still a child | B．Grandpa liked to tell stories |
| C．the customers sometimes got angry | D．lonely people need other people |