摘要:第一节:中译英 15% 略

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III.阅读 (共两节,满分40分)

第一节 阅读理解(共15小题;每小题2分,满分30分)

  阅读下面短文,从每题所给的A、B、C和D项中选出最佳选项,并在答题卡上将该项涂黑。

A little under one-third of U.S. families have no Internet access and do not plan to get it, with most of the holdouts seeing little use for it in their lives, according to a survey released on Friday.

Park Associates, a Dallas-based technology market research firm, said 29 percent of U.S. families, or 31 million homes, do not have Internet access and do not intend to subscribe(预订) to an Internet service over the next 12 months. The second annual National Technology Scan conducted by Park found that the main reason why potential customers say they do not subscribe to the Internet is because of the low value to their daily lives rather than concerns over cost.

Forty-four percent of these families say they are not interested in anything on the Internet, versus just 22 percent who say they cannot afford a computer or the cost of Internet service, the survey showed. The answer "I'm not sure how to use the Internet" came from 17 percent of participants who do not subscribe. The response "I do all my e-commerce shopping and YouTube-watching at work" was cited by 14 percent of Internet-access refuseniks. Three percent said the Internet doesn't reach their homes.

The study found U.S. broadband adoption grew to 52 percent over 2006, up from 42 percent in 2005. Roughly half of new subscribers converted(转变) from slower-speed, dial-up Internet access while the other half of families had no prior access.

"The industry continues to chip (击破)away at the core of non-subscribers, but has a long way to go," said John Barrett, director of research at Parks Associates. "Entertainment applications will be the key. If anything will pull in the holdouts, it's going to be applications that make the Internet more similar to pay-TV," he predicted.

41. What does the underlined word “holdouts” in the first paragraph most probably mean?

A. some American families      

B. those who hold out one’s opinions

C. those who have been surveyed    

D. those who still haven’t access to the Internet currently

42. Many potential customers refuse to subscribe to the Internet mainly because __________.

A. they show too much concern about the cost

B. they can find little value of it

C. they do most YouTube-watching at work

D. the Internet doesn’t reach their homes

43. From the passage we can infer that _____________.

A. It is not an easy job to transform those holdouts into the Internet users

B. people will adopt dial-up Internet access no more

C. many Americans enjoy doing e-commerce shopping at home

D. more than half of the population are using the Internet in 2005

44. According to John Barrett, what is the key to attracting more U.S. families to broadband service?

A. making the Internet look more similar to TV set

B. applying the Internet more to entertainment

C. providing more pay-TV programs

D. chipping away at the core of non-subscribers

45. Which is the best title for the passage?

A. Web develops with technology

B. The present situation of web

C. Many Americans see little point to web

D. It is urgent to promote web service

 

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III 阅读(共两节,满分40分)
第一节 阅读理解(共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
  But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
  Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
  Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
  Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
  Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.  
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
 C. producers can introduce new products to consumers
 D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .
 A. many advertisements are too difficult for them to understand
 B. they are afraid to be taken in by dishonest advertisements
 C. mass advertising offers them a range of good and cheap products
 D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
 A. rational buying motives                              B. the consumer's commonsense
 C. emotional buying motives                          D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
 A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
 C. most consumers are not easily influenced by emotional appeals
 D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
 A. Advertising can create demand                   B. The advantages of advertising
 C. What effective advertising can do               D. The role of advertising in selling products

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三、阅读(共两节, 满分40分)
第一节阅读理解(共15小题;每小题2分, 满分30分)
阅读下列短文, 从每题所给的A、B、C和D选项中, 选出最佳选项, 并在答题卡上将该项涂黑。
When John Milton , writer of “Paradise Lost” ,entered Cambridge University, in 1625, he was already skilled in Latin after seven years of studying it as his second language at St. Paul’s School, London. Like all English boys who prepared for college in grammar schools ,he had learned not only to read Latin but also to speak and write it smoothly and correctly .His pronunciation of Latin was English ,however ,and seemed to have sounded strange to his friends when he later visited Italy.
Schoolboys gained their skill in Latin in a bitter way. They kept in mind the rules to make learning by heart easier. They first made a word-for-word translation and then an idiomatic translation into English .As they increased their skill ,they translated their English back into Latin without referring to the book and then compared their translation with the original .The schoolmaster was always at hand to encourage them. All schoolmasters believed Latin should be beaten in.
After several years of study ,the boys began to write compositions in imitation of the Latin writers they read. And as they began to read Latin poems ,they began to write poems in Latin .Because Milton was already a poet at ten ,his poems were much better than those painfully put together by the other boys. During the seven years Milton spent at university ,he made regular use of his command of Latin. He wrote some excellent Latin poems ,which he published among his works in 1645.
56.What does the passage mainly tell about?
A.How John Milton wrote “Paradise Lost”.B.How John Milton studied Latin.
C.How John Milton became famous.  D.How John Milton became a poet.
57.Which of the following is true of John Milton’s pronunciation of Latin?
A. It has a strong Italian accent.         B. It has an uncommon accent.  
C. It was natural and easy to understand. D. It was bad and difficult to understand.
58.It can be inferred from the passage that        .
A.Milton’s training in Latin was similar to that of the other boys
B.Milton hadn’t learned any foreign language except Latin before going to college
C.Milton’s Italian friends helped him with Latin when talking
D.Milton’s classmates learned Latin harder but worse than Milton.
59.Which of the following is suggested in the passage?
A.The schoolmaster mainly helped those who were bad at Latin.
B.The schoolmaster usually stood beside the schoolboys with a stick in his hand.
C.The schoolboys could repeat Latin grammar rules from memory.
D.Some of the schoolboys were quick at writing compositions in Latin.
60.What is the meaning of the underlined part “Latin should be beaten in” (Para.2)?
A.Schoolboys should be punished if they were lazy to learn Latin.
B.Schoolboys should be encouraged if they had difficulty in learning Latin.
C.Schoolboys were expected to master Latin in a short time.
D.Schoolboys had to study Latin in a hard way.

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