摘要: According to the passage, which people seem to age slower than the others? A. Farmers. B. Lawyers. C. Government workers. D. Shop assistants. D There are few ads that have stood the test of time. Certain ads are simple and outstanding; they are classics. Good ads work on two levels: they engage the mind of the consumer and at the same time deliver a selling message. Spokespeople and celebrities have been an important part of many classic ads. Michael Jordan, the premier spokesperson of the 1990s, delivered believable commercials for Diet Coke, Wheaties, and Nike, to name but a few . His animated Coke ads, with a variety of cartoon characters, shown during the 1992 and 1993 Super Bowls produced awareness scores five times higher than the normal. Drama is often an important aspect of successful advertising. One of the most dramatic advertisements ever produced was a commercial for the launch of the Apple Macintosh computer that took on Apple's most serious competitor, IBM. The stark images of the classic George Orwell novel 1984 came alive in this commercial, which only ran once, on the 1984. Super Bowl before l00 million viewers. Not only was this ad a fascinating drama, it also demonstrated the power of a timely media buy. Significant images are another important part of advertising. Nike, with its “Just do it campaign has provided the intended audience—young athletic men and women, or athletic “wannabes —with rewarding praise for the physically fit and constant inspiration `for the unfit to release their lethargy. These images of men and women committed to “no pain—no, gain. " both inspire and challenge. This imagery is heightened through excellent photography, the use of celebrities, and dramatic situations. It is a type of advertising called, rather literally, image advertising. Perhaps the most successful image advertising of all time, however, is the Marlboro campaign, which has been running since 1955. With great single-mindedness the campaign has focused on western imagery with cowboys, horses, and farms. The cowboy myth is a strong and exciting image. This campaign has been successful both as communication and as a marketing effort. It has helped to make Marlboro the best — selling cigarette in the world.

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If you want to stay young, sit down and have agood think. This is the research finding of a team of Japanese doctors who say that most of our brains are not getting enough exercise and as a result, we are aging unnecessarily soon.

    Professor Taiju Matsuzawa wanted to find out why otherwise healthy farmers in northern Japan appeared to be losing their ability to think and reason at a relatively early age, and how the

process of aging could be slowed down.With a team of colleagues at Tokyo National University,

he set about measuring brain volumes of a thousand people of different ages and jobs.

Computer technology enabled the researchers to get right measurements of the volume of the front and side sections of the brain, which relate to intellect and emotion, and determine the human character. Contraction (收缩) of the front and side parts as cells died was observed in some subjects in their thirties, but it was still not clear in some sixty and seventy-year-olds.Matsuzawa concluded from his tests that there is a simple remedy (补救) to the contraction normally associated with age using the head.

    The findings show in general terms that contraction of the brain begins sooner in people in the country than in towns. Those least at risk, says Matsuzawa, are lawyers, followed by university professors and doctors. White collar workers doing routine work in government offices are, however, as likely to have shrinking (萎缩) brains as farm workers, bus drivers and shop assistants.

    Matsuzawa's findings show that thinking can prevent the brain from shrinking. Blood must circulate properly in the head to supply the fresh oxygen the brain cells need. "The best way to keep good blood circulation is through using the brain," he says, "Think hard and engage in conversation. Don't rely on pocket calculators."w

The team of doctors wanted to find out ______.

A. why certain people age sooner than others   B. how to make people live much longer

C. the size of certain people's brains          D. the people with more intelligence

On what are their research findings based?

A. A survey of farmers in northern Japan.

B. Tests performed on a thousand old people.

C. The study of brain volumes of different people.

D. The latest development of computer technology.

Matsuzawa thinks that _______.

A. our brains grow as we grow older

B. the front section of the brain does not shrink

C. sixty-year-old people have better brains than thirty-year-olds

D. the contraction of brains is connected with brain exercise

According to the passage, which people seem to age slower than others?

A. Farmers.     B. Lawyers.     C. Government workers.     D. Shop assistants.w

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If you want to stay young, sit down and have a good think. This is the research finding of a team of Japanese doctors who say that most of our brains are not getting enough exercise and as a result, we are aging unnecessarily soon.

Professor Taiju Matsuzawa wanted to find out why otherwise healthy farmers in northern Japan appeared to be losing their ability to think and reason at a relatively early age, and how the process of aging could be slowed down.With a team of colleagues at Tokyo National University, he set about measuring brain volumes of a thousand people of different ages and jobs.

Computer technology enabled the researchers to get right measurements of the volume of the front and side sections of the brain, which relate to intellect and emotion, and determine the human character. Contraction (收缩) of the front and side parts as cells died was observed in some subjects in their thirties, but it was still not clear in some sixty and seventy-year-olds.Matsuzawa concluded from his tests that there is a simple remedy (补救) to the contraction normally associated with age using the head.

    The findings show in general terms that contraction of the brain begins sooner in people in the country than in towns. Those least at risk, says Matsuzawa, are lawyers, followed by university professors and doctors. White collar workers doing routine work in government offices are, however, as likely to have shrinking (萎缩) brains as farm workers, bus drivers and shop assistants.

    Matsuzawa's findings show that thinking can prevent the brain from shrinking. Blood must circulate properly in the head to supply the fresh oxygen the brain cells need. "The best way to keep good blood circulation is through using the brain," he says, "Think hard and engage in conversation. Don't rely on pocket calculators."

62. The team of doctors wanted to find out ______.

A. why certain people age sooner than others   B. how to make people live much longer

C. the size of certain people's brains          D. the people with more intelligence

63. On what are their research findings based?

A. A survey of farmers in northern Japan.

B. Tests performed on a thousand old people.

C. The study of brain volumes of different people.

D. The latest development of computer technology.

64.Matsuzawa thinks that _______.

A. our brains grow as we grow older

B. the front section of the brain does not shrink

C. sixty-year-old people have better brains than thirty-year-olds

D. the contraction of brains is connected with brain exercise

According to the passage, which people seem to age slower than others?

A. Farmers.     B. Lawyers.     C. Government workers.     D. Shop assistants.

查看习题详情和答案>>

If you want to stay young, sit down and have a good think. This is the research finding of a team of Japanese doctors who say that most of our brains are not getting enough exercise and as a result, we are aging unnecessarily soon

Professor Taiju Matsuzawa wanted to find out why otherwise healthy farmers in northern Japan appeared to be losing their ability to think and reason at a relatively early age, and how the process of aging could be slowed down.With a team of colleagues at Tokyo National University, he set about measuring brain volumes of a thousand people of different ages and jobs.

Computer technology enabled the researchers to get right measurements of the volume of the front and side sections of the brain, which relate to intellect and emotion, and determine the human character. Contraction (收缩) of the front and side parts as cells died was observed in some subjects in their thirties, but it was still not clear in some sixty and seventy-year-olds.Matsuzawa concluded from his tests that there is a simple remedy (补救) to the contraction normally associated with age using the head.

    The findings show in general terms that contraction of the brain begins sooner in people in the country than in towns. Those least at risk, says Matsuzawa, are lawyers, followed by university professors and doctors. White collar workers doing routine work in government offices are, however, as likely to have shrinking (萎缩) brains as farm workers, bus drivers and shop assistants.

    Matsuzawa's findings show that thinking can prevent the brain from shrinking. Blood must circulate properly in the head to supply the fresh oxygen the brain cells need. "The best way to keep good blood circulation is through using the brain," he says, "Think hard and engage in conversation. Don't rely on pocket calculators.”

62.The team of doctors wanted to find out ______.

A. why certain people age sooner than others  

B. how to make people live much longer

C. the size of certain people's brains         

D. the people with more intelligence

63. On what are their research findings based?

A. A survey of farmers in northern Japan.

B. Tests performed on a thousand old people.

C. The study of brain volumes of different people.

D. The latest development of computer technology.

64.Matsuzawa thinks that _______.

A. our brains grow as we grow older

B. the front section of the brain does not shrink

C. sixty-year-old people have better brains than thirty-year-olds

D. the contraction of brains is connected with brain exercise

654.According to the passage, which people seem to age slower than others?

A. Farmers.     B. Lawyers.     C. Government workers.     D. Shop assistants.

查看习题详情和答案>>

If you want to stay young,sit down and have a good think. This is the research finding of a team of Japanese doctors, who say that most of our brains are not getting enough exercise, and as a result,we are ageing unnecessarily soon.

Professor Taijiu Matsuzawa wanted to find out why otherwise healthy farmers in northern Japan appeared to be losing their ability to think and reason at a relatively early age, and how the process of ageing could be slowed down.

With a team of partners at Tokyo National University,he set about studying the brain volumes(体积) of a thousand people of different ages and various jobs.

Computer technology enabled the researchers to get exact measurement of the volume (容量)of the front and side sections of the brain,which relate to intellect(智能)and feelings,and determine the human character. The back section of the brain,which controls functions like eating or breathing,does not connect with age. One can continue living without intellectual or feeling abilities.

Contraction(收缩)of front and side parts - as cells die off - was observed in some subjects in their thirties, but it was still not obvious in some sixty and seventy year olds.

Matsuzawa concluded from his tests that there is a simple cure for the contraction normally connected with age using the brain.

The findings show in general conditions that contraction of the brain begins soon among people in the country than in the town. Those are at least at risk,says Matsuzawa,who are lawyers,followed by university professors and doctors. White collar workers doing regular work in government offices are, however,as likely to have shrink (收缩) as the farm workers,bus drivers and shop assistants.

Matsuzawa’s findings show that thinking can prevent the brain from shrinking. Blood must flow through a circle properly in the head to supply the fresh oxygen the brain cells need. "The best way to keep good blood movement is through using the brain,"he says. " Think hard and engage in conversation. Don’t depend on pocket calculators. "

 

77. The team of doctors wanted to find out__________.

A. how to make people live longer                  B. why certain people age sooner than others

C. how people stay young                             D. which people are most intelligent

78. On what are their research findings based?

A. A study of farmers in northern Japan.               B. Tests performed on a thousand old people.

C. The study of brain volumes of different people.  D. The latest development of computer technology.

79. The underlined word "subjects" in paragraph 5 means________.

A. something to be considered                               B. branches of knowledge studied

C. persons chosen to be studied in an experiment    D. any member of a stage except the great ruler

80. According to the passage,which people seem to age slower than the others?

A. Lawyers.         B. Clerks.              C. Farmers.          D. Shop assistants.

 

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If you want to stay young,sit down and have a good think.This is the research finding of a team of Japanese doctors, who say that most of our brains are not getting enough exercise, and as a result,we are ageing unnecessarily soon.

Professor Taijiu Matsuzawa wanted to find out why otherwise healthy farmers in northern Japan appeared to be losing their ability to think and reason at a relatively early age, and how the process of ageing could be slowed down.

With a team of partners at Tokyo National University,he set about studying the brain volumes(体积) of a thousand people of different ages and various jobs.

Computer technology enabled the researchers to get exact measurement of the volume (容量)of the front and side sections of the brain,which relate to intellect(智能)and feelings,and determine the human character.The back section of the brain,which controls functions like eating or breathing,does not connect with age.One can continue living without intellectual or feeling abilities.

Contraction(收缩)of front and side parts — as cells die off — was observed in some subjects in their thirties, but it was still not obvious in some sixty and seventy year olds.

Matsuzawa concluded from his tests that there is a simple cure for the contraction normally connected with age using the brain.

The findings show in general conditions that contraction of the brain begins soon among people in the country than in the town.Those are at least at risk,says Matsuzawa,who are lawyers,followed by university professors and doctors.White collar workers doing regular work in government offices are, however,as likely to have shrink (收缩) as the farm workers,bus drivers and shop assistants.

Matsuzawa’s findings show that thinking can prevent the brain from shrinking.Blood must flow through a circle properly in the head to supply the fresh oxygen the brain cells need."The best way to keep good blood movement is through using the brain,"he says." Think hard and engage in conversation.Don’t depend on pocket calculators."

1.The team of doctors wanted to find out__________.

A.how to make people live longer

B.why certain people age sooner than others

C.how people stay young

D.which people are most intelligent

2.On what are their research findings based?

A.A study of farmers in northern Japan.

B.Tests performed on a thousand old people.

C.The study of brain volumes of different people.

D.The latest development of computer technology.

3.The underlined word "subjects" in paragraph 5 means________.

A.something to be considered

B.branches of knowledge studied

C.persons chosen to be studied in an experiment

D.any member of a stage except the great ruler

4.According to the passage,which people seem to age slower than the others?

   A.Lawyers.        B.Clerks.      C.Farmers.         D.Shop assistants.

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