摘要: A. deciding B. wondering C. asking D. inquiring

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Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”.

As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic(主题的), such as "sports cars.” Commercial microblogs also exist, to promote (促进) websites, services and/or products, and to promote collaboration within an organization.

Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging, instant messaging, E-mail, or digital audio.

The first microblogs were known as tumblelogs. The term was invented in a blog post on April 12, 2005. However, by 2006 and 2007, the term microblog came into greater usage for such services provided by Tumblr and Twitter. Other leading social networking websites Facebook, MySpace, LinkedIn, and XING also have their own microblogging features, better known as status updates.

Several studies, especially by Harvard Business School have tried to analyze the usage behavior of Microblogging services. Many of these studies show that for services such as Twitter, there is a small group of active users contributing to most of the activity.

Twitter, Facebook and other microblogging services are also becoming a platform for marketing and public relations, with a sharp growth in the number of social media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than general user population, with 15% following more than 2,000 people.

1.Why is a microblog different from a traditional blog?

   A. Because a microblog doesn’t include pictures, but a traditional blog does.

   B. Because a microblog doesn’t include videos, but a traditional blog does.

   C. Because a microblog has smaller contents than a traditional blog in actual and total file size.

   D. Because a microblog can only be written on the cell-phones.

2.What is the meaning of the underlined word “collaboration” in the second paragraph?

   A. Competition.      B. Discussion.      C. Tradition.       D. Cooperation

3.Microblogging can protect the following privacy EXCEPT_______.

   A. deciding the readers of the microblogs

   B. allowing readers to publish their views

   C. readers’ deleting what a microblog says

   D. deciding whether readers can enter it

4.We can infer from the passage that______.

   A. microbloggers always post about the thematic topics instead of the simple ones

   B. microblogging has developed so quickly and brought the owners more and more benefits.

   C. microblogging protects both the owners’ and the readers’ privacy

   D. the studies by Harward Business School have analyzed the usage of microblogging services

 

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Coin confusion

Rachel looked through troubled eyes at his sister and said, “1 wouldn't have thought Eric would be a thief. His sister Sarah replied, “Whoa, that's a    accusation to make against your best friend!”

         Rachel remembered two days ago when he had brought out his coin collection for Eric to    .At the end of that day, Rachel's mother had asked him to do her a favor,so he had asked his friend,“1s it okay if I leave you for a few minutes?" Eric had said, "Go ahead. I'll clean up here,"      at the piles of coins on the floor.

         When Rachel had returned, it never occurred to him to    his coins until two days later that he realized some quarters were     .

         Sarah said, “Why don't you just ask him?”

         “Ask him what? Hey, Best Friend, did you     my coin collection?” Rachel thought for a moment,     if that would be a good idea. The theft of his collection left him with a feeling of    .“How could I have misjudged my friend's    ?"

         The next day Rachel went over to  Eric's house. Eric was acting funny sort of nervous, like he couldn't be    . In fact, Rachel thought Eric acted like someone with a secret. Anger blossomed (产生)as  Rachel watched Eric pretend to be kind,     Eric had obviously stolen from him. Rachel finally could not stand it anymore and stood up. Suddenly, Eric    ,“I can't stand it anymore!” Rachel was astonished at hearing his own      burst forth from his friend! Only, instead of sounding     , Eric sounded excited. He pulled something from underneath the chair.

         "Go to open it! I was going to wait until your birthday, but I can't wait1” Slowly, Rachel lifted the top of the     . Laid out in front of him were all of the quarters from his coin collection. Each quarter was in its own    in a new collection case.  Each quarter shone like it was new.

         Rachel felt     rush over his neck and ears. He    said, “Thank you this means...a great deal to me.” He was grateful that Eric had cut him     before he said something he would      . Eric was exactly the type of person he wanted as a friend !

1.A. repeated   B. false      C. baseless         D. serious

2.A. clean B. store     C. choose D. see

3.A. working      B. gesturing       C. playing  D. glaring

4.A. seek  B. select    C. check    D. collect

5.A. destroyed          B. messed C. missing D. decreasing

6.A. replace      B. steal      C. pick       D. remove

7.A. deciding     B. knowing         C. asking   D. minding

8.A. stupidity  B. abandon        C. failure   D. betrayal

9.A. decision     B. character      C. appearance           D. method

10.A. still  B. confident      C. generous       D. silent

11.A. when        B. so C. after      D. if

12.A. expressed       B. condemned          C. yelled   D. argued

13.A. purpose   B. choices C. desire   D. thoughts

14.A. shocked   B. curious C. guilty     D. cruel

15.A. jar    B. box        C. can        D. bag

16.A. spot B. form      C. condition       D. style

17.A. air    B. heat      C. wind      D. sweat

18.A. absently   B. unwillingly     C. weakly  D. fearfully

19.A. off              B. down    C. in  D. up

20.A. suspect          B. explode         C. tolerate         D. regret

 

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The more accessible a company's services are, the more business it will do. Why are the same ___1___ not applied when it comes to Internet websites then? A Hong Kong study has found that the local sites of two leading ___2___, McDonald's and Motorola, are the most user-unfriendly of the 30 websites tested. The lack of ___3___ means they are not only losing customers, but ___4___ to meet their social responsibilities.

         In an ever-more Internet-connected world, ___5___ are as important as physical shops or offices. They are ___6___ used as a way of banking, shopping and getting news. This is especially so for the disabled, who find it ___7___ to shop on-line than go to a store in person. A website that does not let them do this is the same as having a(n) "___8___" sign on a door. 

         In Hong Kong, it is ___9___ not to provide the disabled with access to schools and buildings, but at present there are no specific laws on Internet accessibility. However, companies are morally responsible for ensuring that their websites can be ___10___ by people who are visually disabled or have difficulty walking around. Ideals for design have long been put forward by the World Wide Web Consortium, a global community working on open standards to ___11___ accessibility and development.

         Computer technology is ___12___ fast and it is now much easier to create websites that are ___13___ for all people, sighted or disabled. Companies should ensure that the designers of their websites ___14___ guidelines for accessibility. We should try to make our city as ___15___ as possible, on-line and off.

1.A. data                            B. principles             C. experiences                  D. technologies

2.A. companies                B. products              C. stores                                D. factories

3.A. power                         B. study                     C. attraction                             D. access

4.A. deciding                B. attempting          C. failing                                 D. stopping

5.A. computers                B. hotlines                C. signals                           D. websites

6.A. increasingly              B. possibly                C. extremely                     D. randomly

7.A. cheaper                     B. safer                     C. easier                                      D. quicker

8.A. waiting                       B. sale                       C. open                               D. closed

9.A. unreasonable           B. illegal                        C. unimportant                 D. impolite

10.A. found                        B. read                      C. known                            D. created

11.A. permit.               B. discover               C. start                               D. ensure

12.A. weakening              B. dropping              C. changing                       D. flying

13.A. wonderful               B. usable                   C. harmless                       D. profitable

14.A. follow                       B. write                     C. break                              D. ignore

15.A. beautiful                  B. wealthy                C. accessible                     D. respectable

 

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