It’s a great comfort to have a ____________（代替）family to be with when you miss your home.

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
【小题1】Who is to blame for the tragedy of Changchun infant according to the passage?

It's not about how much money you make, and it's not about who your daddy is. We're talking about being attractive in general, whether it's on a job interview or just gaining the respect of your colleagues . . .

Ask lots of questions

If you come across as a know-it-all (even if you really do know it all!), it really pushes people away. Rather, asking lots and lots of questions makes people feel like you care, you can be trusted.

Great body language

Your body language says a lot about you - it says whether you have confidence, or simply if you really care. Talking physically, it is one of the most important physical characteristics you need!

Stay busy

Always have something to do. Have you ever seen someone just sitting around, doing nothing? How unattractive. Always be busy with something, even if for some reason you have to make something up.

Show your pearly whites (or just smile)

Smile more, no matter how ugly your teeth are. I'm not kidding about this one. It's not all about the teeth. If you are smiling genuinely, you can draw everyone for 100 meters around to you.

Wear what fits

Wear clothing that fits you. For women, wearing tight pants or shirts is not attractive. Things that just fit you and your shape are the best but not tight. Wear things that fit you nicely, please . . . And for goodness sake, both sexes, stay away from logos and printed shirts! Most people you may ask do not find this attractive. Stop being some company's billboard(广告牌).

Be interested in other man

Be interested in the other person. Don't talk about. If you are truly interested in the person, it will come across. And if you want to talk about yourself, you'll find that putting the other person first actually opens him up to return the favor and ask you questions. See how fun this is?

1.It is your ________ that makes you attractive.

A. your family background

B. fashionable tight clothes

C. your appearance and your wealth

D. proper body language and behavior

2.According to the author, if you ________, you can be trusted.

A. always smile and show your pearly teeth

B. keep asking lots of questions

C. are interested in other people’s personal affairs

D. always wear clothes that fit you

3.The purpose of staying busy is to ________.

A. gain praises from your boss and colleagues

B. look attractive among people

C. show that you are interested in your job

D. get promoted in your company

4.If you are going to a job interview, which of the following is a proper behavior?

A. Wearing a shirt with printed logos

B. Keeping talking about your own experiences and talents

C. Staying still, not making any body language

D. Smiling truly toward the people you will meet

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.

But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.

On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.

The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”

Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.

Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.

The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.

The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.

For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.

Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.

1.Who is to blame for the tragedy of Changchun infant according to the passage?

A．The baby’s father                      B．Buick and Hyundai dealership

C．Weibo                                D．Not clear

2.Which of the following statements is correct?

A．The missing infant was found alive in the stolen car.

B．Micro blog marketing of tragic infant death fuels firestorm of criticism.

C．People can’t see the two posts any more because they were deleted.

D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

3.What does the underlined word – “despicable” in paragraph 4 mean?

A．Immoral          B．Important         C．Distinguished       D．Considerable

4.The reason why Hyundai’s post was worse than Buick’s is that _________.

A．Hyundai dealership didn’t make an apology on Weibo

B．Buick dealership expressed its deeply sympathy and condolences

C．Hyundai’s post was made after people knew the infant had died

D．Buick’s car was more advanced on its GPS system

5.In the last paragraph, the author encourages people _____________.

A．not to sink below the moral bottom line

B．not to sympathize our fellow man

C．to think twice before making decision

D．to magnify the mistakes people make

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man

1. 1.

   Who is to blame for the tragedy of Changchun infant according to the passage?

   1. A.
      The baby’s father
   2. B.
      Buick and Hyundai dealership
   3. C.
      Weibo
   4. D.
      Not clear
2. 2.

   Which of the following statements is correct?

   1. A.
      The missing infant was found alive in the stolen car
   2. B.
      Micro blog marketing of tragic infant death fuels firestorm of criticism
   3. C.
      People can’t see the two posts any more because they were deleted
   4. D.
      The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car
3. 3.

   What does the underlined word – “despicable” in paragraph 4 mean?

   1. A.
      Immoral
   2. B.
      Important
   3. C.
      Distinguished
   4. D.
      Considerable
4. 4.

   The reason why Hyundai’s post was worse than Buick’s is that______.

   1. A.
      Hyundai dealership didn’t make an apology on Weibo
   2. B.
      Buick dealership expressed its deeply sympathy and condolences
   3. C.
      Hyundai’s post was made after people knew the infant had died
   4. D.
      Buick’s car was more advanced on its GPS system
5. 5.

   In the last paragraph, the author encourages people ______.

   1. A.
      not to sink below the moral bottom line
   2. B.
      not to sympathize our fellow man
   3. C.
      to think twice before making decision
   4. D.
      to magnify the mistakes people make