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I had this exchange with my 6-year-old last week.
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It's yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |
From the dialogue between the author and the son, we can infer that ____-
A.the son likes drinking yogurt a lot.
B.buying Danimals may win a free tour
C.the son's school encourages kids to eat yogurt
D.Danimals in the most popular yogurt among kids.
We can learn from th^ passage that '
A.character bowls increase kids' appetite.
B.character-themed wall paint is expensive
C.household goods are becoming the target of advertisers.
D.Linn considered character-themed products a foolish marketing strategy.
The underlined word "buck" in the last paragraph probably means _____.
A.support B.resist C.advertise D.learn
What does the passage mainly tell us ? .
A.Marketing is affecting kids all the time.
B.Most kids now don't have a happy childhood,
C.Kids like buying licensed school supplies a lot.
D.Licensed character produce are doing great harm to kids.
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第二节 读写任务 (共1小题, 满分25 分)
阅读下面的短文,然后按照要求写一篇150词左右的英语短文。
There was a man who had four sons. He wanted his sons to learn not to judge things too quickly. So he sent them each to go and look at a pear tree that was a great distance away. The first son went in winter, the second in the spring, the third in the summer and the youngest son in the fall.
When they all had gone and returned, he called them together to describe what they had seen. The first son said the tree was ugly and twisted. The second son said no, it was covered with green buds ad full of promise. The third son disagreed, he said it was filled with blossoms that smelled so sweet and looked so beautiful that it was the most graceful things he had ever seen. The last son disagreed with all of them, insisting that it was ripe and drooping with fruit, full of life and satisfaction.
The man then explained to his sons that they were all right, because they had seen but one season in the tree’s life. He told them that you cannot judge a tree, or a person, by one season. If you give up when it’s winter, you’ll miss the promise of your spring, the beauty of your summer, and satisfaction of your fall.
Don’t let the pain of one season destroy the joy of all the rest!
[写作内容]
请用30词概括故事中四个孩子对梨树的描述。
2.请用120词以Do not make haste in judgment为主题完成以下写作任务:
(1)谈谈你对上面的故事的理解,你听过类似的故事或有过相关的经历吗?简单讲述一个类似的故事。
(2)谈谈你自己对此类故事的感想,例如,明白培养自己全面客观的人生态度的重要性,面对困境时,勇于坚持;面对矛盾时,善于易地而处……(可自由发挥)
[写作要求]
1. 可以使用自己的经历或听到的故事,可以参照阅读材料的内容, 但不得直接引用原文中的句子。
[评分标准]
概括准确、语言规范、内容合适、篇章连贯。
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If you walk slowly through downtown Helsinki during the day, taking in the splendid 19 th century buildings, white boats and noise of passing trams (有轨电车), you will start to understand why it is called a city of two colors: white and blue.
The sea is always present in Helsinki. When you take a walk over the great open space of the central square, you will hear seabirds screaming. When you take the tram, suddenly and unexpectedly, you are faced with a calm, shining blue sea. You may notice that people in Helsinki do not rush about as in other cities. Instead, they walk along the roads, politely letting other people by.
A usual way to see Helsinki for the first time is to start out by the boats. You will walk by the elderly women selling fish and vegetables in the market square and find yourself in front of a beautiful park. You may enjoy a pleasant walk in the park for a few hours and then take the tram. Trams are the perfect way to get around in Helsinki. Watching the old houses, parks, theatres, churches, shops, restaurants and people in the streets, you may have a slightly sad film feeling to it.
The pale summer nights are another wonder in the city. Following the waterfront(滨水区)of the city after sunset, you couldn’t help stopping and listening to the sweet silence, interrupted only by the screaming seabirds and leaving fishing boats.
However, in some way. Helsinki is also the most modern city in northern Europe. You will surely want to visit the white Glass Palace, the modern art museum, and all those extremely popular cafes and design stores.
Helsinki is called a city of two colors mainly because of the colors of its ________.
A.19th century white buildings and boats
B.19th century buildings and passing trams
C.white roads and blue trams
D.old buildings, boats and the sea
The best way to see most of Helsinki is to go ________.
A.by boat B.by bus C.by tram D.on foot
The 19th century buildings, the white Glass Palace and all those popular cafes and design shops show that Helsinki is _________.
A.both western and eastern B.both quiet and noisy
C.both historical and modern D.both old and new
This passage is most likely to be found in _________.
A.a story-book B.a geography textbook
C.a research report D.a travel magazine
查看习题详情和答案>>All over Britain there are ruins of castles that reflect their entire past. Over the years, legends have focused on these castles.
Castell Coch
This castle was built in the 1870's. Lfor Bach was once the owner of this castle many decades ago, and it is told that he hid a treasure in the nearby tunnel(地道). Rumors say that it is guarded by three eagles waiting for Lfor to return to collect his treasure.
Luffness Castle
In the basement(地下室) of this castle is a huge door leading to a room. The family kept this door open at all times, but one day the door was found locked and the key was missing. The whole family was surprised. The door was so big that it could not be broken down. One day the son of the family shone of a torch the door. He discovered that the key was on the inside of the room. To this day the door remains locked from the inside.
Toddington Castle
This castle was built during the 13th century. This castle has a local legend that tells about a witch who was put in prison within the castle and died. It is told that her spirit remains and if you put your ear to the floor at Easter, you can hear her cooking below.
Castell Gwynionydd
A legend rests on this castle that states the devil(魔鬼) was the one who built it. It is said the devil had a problem with some people and had planned on punishing them. On his way, the devil met a cobbler(修鞋匠).The cobbler pointed out that it was still a reasonable distance until he would reach his destination. The cobbler displayed how many shoes he had worn out. Listening to him, the devil did not think his plan was worth so much effort and gave up his plan.
50.Which of the castles mentioned in the passage is said to be guarded by several birds?
A.Castell Coch. B.Luffness Castle.
C.Toddington Castle. D.Castell Gwynionydd.
51.Which of the following castles is related to the legend about a witch?
A.Castell Coch.
B.Luffness Castle.
C.Toddington Castle.
D.Castell Gwynionydd.
52.We can learn from the passage that .
A.Castell Coch is said to be built by the devil
B.Castell Gwynionydd is a great place to celebrate Easter
C.Luffness Castle was once broken down
D.Toddington Castle dates back to the 13 th century
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第三部分:阅读理解(共20小题,每题2分,满分40分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。
The National Outline for Medium and Long Term Education Reform and Development (2010 - 20) was released over the weekend. Here are some of the highlights:
Four – percent effort
The government says spending on education will be 4 percent of GDP by 2012. globally, average spending on education is about 4.5% of GDP. China spend 3,33% in 2008. according to Hu Angang, of Tsinghua University’s Center for China Studies, even if China reaches that goal, it will only rank about 100 th out of 188 countries.
Administrative rank
Administrative rankings for school leaders are to be phased out to tackle the bureaucracy (官僚机构) problem that limits educational development, according to Cheng Fangping, of the national Institute for Educational Research. Areas like teaching programs, scientific research, and technological development will be more independent.
Vocational Education
The system will be free of charge. According to Wu Yan, of Beijing Institute of Educational Sciences, this will be key to developing China’s production capacity and will improve poor people’s lives dramatically.
Entering college
Universities could eventually have the freedom to choose some of their own high school applicants. Normally, students are accepted based on the uniform national exam scores. Also, students who agree to go to a remote area could be admitted to university under special circumstances. The most likely change could come on the college entrance English test, which might be modeled on the IELTS or TOEFL. Students will be able to take it several times and pick their best score.
56.Which of the following is true in the future according to the passage?
A.Applicants could take the IELTS or TOEFL instead of the college entrance English test.
B.Colleges will be given the right to choose all of their own applicants.
C.Vocational education will be party free to make people’s lives better.
D.Applicants could sit for the college entrance English test more than once.
57.Which of the following words is closest in meaning to “uniform” in the last paragraph?
A.formal B.official C.same D.united
58.We can learn from the passage even though our country spends 4% of GDP on education in 2012, ________.
A.there will still be 188 countries ahead of China in this aspect
B.China will certainly overtake the global average spending on education
C.there might be nearly 100 countries ahead of China in this aspect
D.China will be the 100 th country to spend over the global average on education
59.From the third paragraph, we can infer that________.
A.school leaders will have more freedom to manage the school
B.schools will have more limits from the government
C.School administrative rankings are to be strengthened to solve the bureaucracy problem
D.schools and research centers will be fully independent from the government