Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.

Written advertisements probably began with hieroglyphics more than three thousand years ago, but only a few people could read these symbols. So merchants made signs with pictures or hung their tools over their doors to identify their businesses.

In the time of the Roman Empire, wall paintings were a popular form of advertisement. An ad for a play, or some other performance was painted on part of a building or on a wall around a city. People often advertised a house for rent or a freshwater bath in this way, too.

Today, large wall signs are still used for outdoor advertising. But outdoor advertising is only a small fraction of the total advertising. About forty per -cent of all ads are printed in daily newspapers. Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.

Advertisements in magazines and on television reach many people, too. However, usually only large companies can advertise on a national network, because TV commercials shown across the country can cost many thousands of dollars.

Then there are ads that are almost part of daily living. If you use public transportation, you will see large printed ads, called ear cards, on buses and taxis and in trains. Ads are painted on the trucks that deliver products people are buying or selling.

1.Which is the passage mainly discussing?

A．Modern advertising                     B．Significance of advertising

C．Development of advertising               D．Origin of advertising

2.Which of the following is the original form of advertising?

A．Signs with pictures                      B．Wall signs

C．Street crying                           D．Wall painting

3.Which of the following can best replace the underlined word “hieroglyphics” in Paragraph 2?

A．A signal           B．A signature        C．A symbol          D．A form

4.Why did the merchants make signs with pictures or hang their tools over their doors ?

A．To have their houses decorated.

B．To make their business known by public.

C．To enable people to learn how to read

D．To advertise their houses to rent

5.Radio commercials are the best form of advertising because ____________.

A．they can be heard everywhere in a country

B．they are cheap and fast

C．they are most recently developed

D．they can be understood by those who can neither read nor write

Celebrity endorsements

Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers,researches have discovered that this does not seem to be the case．British and Swiss researchers conducted a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people．

In a sample of 298 students,researchers presented a magazine advertisement for a digital camera that was endorsed by a fictional student claiming the camera was“hot”and his “preferred choice”．The same advertisement was shown to other students，but with a difference：The camera was endorsed by a famous person in Germany．

While the students said that both advertisements were beneficial,the one made by the student topped the celebrity one if students aimed to impress others with their purchases.More than half of the students，who admitted purchasing products that would impress others，said they were influenced by the student’s advertisement．Only 20％ said the celebrity one would affect their buying decision．

Professor Brett Martin，of the University of Bath’s School of Management，explained that the findings could be used not only in Germany,but in other countries as well．“Our research questions whether celebrities are the best ways to sell products，”said Prof Martin．“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow students．This is because many people feel a need to keep up with the Jones when they buy．”

46．Some companies think the celebrities endorsement ____________．

A．is popular with the consumers

B．can pull all the consumers into the shops

C．can affect the consumers’ purchasing

D．is as effective as an endorsement from common people

47．Which of the following ads would be more effective to common consumers, according to the experiment?

A．An ad featuring lovely pandas．            B．An ad made by David Beckham．

C．An ad made by fictional common people．D．An ad with beautiful natural scenery．

48．The underlined words“the Jones”in the last paragragh refer to“____________ ”．

A．someone called Jones                                 B．common people

C．the Jones family                                        D．celebrities

49．We can imply from the passage that ____________．

A．celebrities cheat consumers in advertisement

B．the researchers here are against celebrity endorsement

C．the student’s ads are mole reliable than those made by celebrities

D．company needn’t spend so much money on celebrity endorsement

50．We can probably read the article in____________ ．

A．a local newspaper                         B．a science report

C．an academic journal                     D．a textbook

Classified Ads Business Opportunities

WE BUY MACHINE TOOL COMPANY NYC will buy machine tools.

Reply 7832673                            MODERN BEAUTIFUL APARTMENT

For sale. Near station.

Call Dora 6041360

WEST COAST FAST FOOD

For sale. Upscale quick food.

Most popular in county.

Only serious inquiries.

Call 3421557                              FAMOUS DELI

For sale.

Quick takeover and catch the season.

Owner will train. Very profitable.

Call Rity 2299689

WANT TRUCK BUSINESS

Doing containers.

Import / export, 1 truck or many.

Call 3328725                              GOURMET SHOP in the heart of wealthy neighborhood is looking for buyers for this outstanding operation.

Call Greg 5755718

Aunold Bread Clearwater Flamust SELL some financial possession.

Call Walter 5304017                        AUTOMOBILE BUSINESS NOW FOR SALE will talk deal if terms are agreeable.

Call Mr Kent 9497221

WANT TO OWN A BEAUTIFUL APARTMENT

Good location and good service

Call Stein 6560232                          If you own a small successful business but have no time for yourself, I am an honest woman looking to become a working partner in your business.

Call Mrs Meikle 4783784

1.If you want to buy an automobile business, you should call __________.

A．3421577          B．6560232          C．9497221          D．3328725

2.Whom should Dora call?

A．Mr Kent          B．Stein             C．Walter            D．Mrs Meikle

3.How many selling ads are there in the chart?

A．Four             B．Six               C．Eight             D．Ten

C
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At Award Windows & Doors we believe in building what you want rather than trying to persuade you to want what we have already built.
Call us today and we will be happy to find out how we can build our windows and doors just for you and your home.
Jordan Primeau
Ph: (403) 850-4174 Fax: (403) 451-1472
E-mail: jprimeau@ awardwindoors.com
Josh Stover
Ph: (403) 982-1107 Fax: (403) 982-1107
E-mail: jstover@ awardwindoors.com
www. Awardwindowsanddoors.com
**************************************************************************
It is what’s inside your home that matters
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64. According to the ads, the two companies are both expert at        .
A. making windows and doors that suit the look of your home
B. persuading people to want what have already been built
C. building windows that help save your energy costs
D. building your doors completely to your taste
65. The two ads are most probably about        .
A. managing money matters                         B. environmental protection
C. architecture styles                              D. home improvement & design
66. If you prefer comfort as well as energy efficiency, you can       .
A. call (403) 982-1107 or (403) 720-8055
B. call (403) 720-8055 or visit www.allweatherwindows.com
C. call at All Weather Windows or Award Windows & Doors
D. visit Renovations Showroom or Award Windows & Doors

第Ⅱ卷（非选择题，共35分）
第四部分写作（共两节，满分35分）
第一节 短文改错（共10小题；每小题1分，满分10分）
以下标有题号的每一行均有一个错误，请找出，并按下列情况改正。
此行多一个词：把多余的词用斜线（\）划掉，在该行右边横线上写出该词，并也用斜线划掉。
此行缺一个词：在缺词处加一个漏字符号（^），在该行右边横线上写出该加的词。
此行错一个词：在错的词下划一横线，在该行右边横线上写出改正后的词。
注意：原行没有错的不要改。
Ads found almost everywhere. Ads can help companies                      76.________
make lots of money. As has been proved that frequent advertising               77._________
increases product sales. So many companies often spent much                  78.________
money in advertising their new products. No doubt ads                       79.________
are played a more important role in our daily life. In fact, some                 80.________
ads are truthful to provide many good information about the products.            81.________
They can help customers to make a wise choice. So some ads spread             82.________
some false messages, that mislead customers. As for this, customers             83._______
should learn how to protect them from false ads. The government               84._______
also should pass laws to punish those offering false ads serious.                 85._______