Good afternoon, and welcome to England. We hope that your visit here will be a pleasant one. Today, I would like to draw your attention to a few of our laws.

　　The first one is about drinking. Now, you may not buy alcohol in this country if you are under 18 years of age, nor may your friends buy it for you.

　　Secondly, noise. Enjoy yourselves by all means, but please don't make unnecessary noise, particularly at night. We ask you to respect other people who may wish to be quiet.

　　Thirdly, crossing the road. Be careful. The traffic moves on the left side of the road in this country. Use pedestrian crossing and do not take any chances when crossing the road. My next point is about litter（throwing away waste material in a public place）. It is an offence to drop litter in the street.

　　When you have something to throw away, please put it in your pocket and take it home, or put it in a litter bin. Finally, as regards smoking, it is against the law to buy cigarettes or tobacco if you are under 16 years of age.

　　I'd like to finish by saying that if you require any sort of help or assistance, you should contact your local police station, who will be pleased to help you.

　　Now, are there any questions?

The main purpose of this speech would be to ______.

　　　　A. prepare people for international travel

　　　　B. declare the laws of different kinds

　　　　C. give advice to travelers to the country

　　　　D. inform people of the punishment for breaking laws

　　How many laws are there discussed in the speech？

　　　　A. Three.　　　　 B. Four.　　　　　C. Five.　　　　　 D. Six.

　　From the speech we learn that ______.

　　　　A. in this country, if you are under 18 years of age, you may not buy alcohol, but your friend can buy it for you

　　　　B. you may not buy cigarettes or tobacco unless you are above 16 years of age

　　　　C. because the traffic moves on the left side of the road, you must use pedestrian crossings when crossing the road

　　　　D. you can't make noise except at night

If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
　 Why? You have been affected by product placement.
　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
　 Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
【小题1】James Bond movies are mentioned in the first paragraph to show_________.

A．how popular James Bond is	B．how great the Aston Martin car is
C．how to make a movie more artistic	D．how effectively product placement works

If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.

　 Why? You have been affected by product placement.

　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).

　 Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.

　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.

　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.

　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.

1. James Bond movies are mentioned in the first paragraph to show_________.

  A. how popular James Bond is            B. how great the Aston Martin car is

  C. how to make a movie more artistic      D. how effectively product placement works

2.Product placement can have a bad effect on the_________ of a movie.

  A. atmosphere      B. mass appeal       C. box-office success      D. artistic value

3.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?

  A. Short of money.                B. Wasting a lot of money.

  C. having enough money.           D. Trying to save money.

4.We can learn from the example of Meteor Shower that__________.

  A. business has a big say in the movie

  B. the original story was not suitable for a movie

  C. filmmakers are only concerned about making money

  D. milk tea is more popular than ice cream

— Do you feel like taking a walk in the park?

— ____.

　 A. You may ask your brother to go, too

　 B. Yes, but I can’t afford the time

　 C. No, I’m really it this evening

　 D. No, I’d like it