Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

　 A. he is fairly familiar with the cost of advertising

　 B. everybody knows well that advertising is a waste of money

　 C. advertising costs more money than everything else

　 D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

　 A. Getting greater fame.              B. Providing more jobs.

　 C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

　 A. quite right in passing his judgment on advertising

　 B. interested in nothing but the buyers' attention

　 C. correct in telling the difference between persuasion and information

　 D. obviously unfair in his views on advertising

In the writer's opinion, ________.

　 A. advertising can seldom bring material interest to man by providing information

　 B. advertising informs people of new ideas rather than wins them over

　 C. there is nothing wrong with advertising in persuading the buyer

　 D. the buyer is not interested in getting information from an advertisement

Banks are not ordinarily prepared to pay out all accounts(账，账户); they rely on depositors (储户) not to demand payment all at the same time. If depositors should come to fear that a bank is not safe, that it cannot pay off all its depositors, then that fear might cause all the depositors to appear on the same day. If they did, the bank could not pay all accounts. However, if they did not all appear at once, then there would always be enough money to pay those who wanted their money when they wanted it. Mrs. Elsie Vaught has told us of a terrifying bank run that she experienced. One day in December of 1925 several banks failed to open in a city where Mrs. Vaught lived. The other banks expected a run the next day, and so the officers of the bank in which Mrs Vaught worked as a teller had enough money on hand to pay off their depositors. The officers simply told the tellers to pay on demand. The next morning a crowd gathered in the bank and on the sidewalk outside. The length of the line made many think that the bank could not possibly pay off everyone. People began to push and then to fight for places near the tellers’ windows. The power of the panic atmosphere was such that two tellers, though they knew that the bank was quite all right and could pay all depositors, drew their own money from the bank. Mrs Vaught says that she had difficulty keeping herself from doing the same.

1.A bank run happens when _______.

　　 A. too many depositors try to draw out their money at one time　　

     B. a bank is closed for one or more days

　   C. there is  enough money to pay all its depositors at one time

　　 D. tellers of a bank take their own money from the bank　

2.The tellers in Mrs. Vaught’s bank were told to ________.

　　A. explain why they could not pay out all accounts

　　B. pay out accounts as requested

　　C. make the depositors believe that the bank was stand

　　D. pay out money as slowly as possible

3. According to the passage, the actions of the depositors of Mrs. Vaught’s bank were affected            mainly by the _______.

　A.　ease with which they could get their money

　B.　confidence  that Mrs. Vaught showed

　C.　confidence shown by other depositors of the bank

　D. failure of several other banks to open

We often hear the phrase:“You’ve a greater chance of being struck by lightning.” It is used to describe something that hasn’t got much chance of happening. However, the common saying undermines(掩盖) the very real dangers of lightning. Last Friday, at least 5 people were killed by lightning in Nepal. Lightning strikes are the second most common cause of deaths during natural disasters in the US. The first is floods. Around 400 people nationwide are struck by lightning each year, and of those73 people die. That means more people are killed by lightning than by tornadoes and hurricanes. Because lightning kills only one or two people at a time, its danger does not receive as much attention as other disasters.

So to raise awareness, the US has made June 22 to 28 National Lightning Safety Week. It aims to warn the public of the dangers of lightning and provide safety tips during thunderstorms. “If you hear thunder , you are in danger from lightning,” said Rocky Lopes, a disaster educator at the American Red Cross.“Thunder means that lightning is close enough to hit you at any minute, so you should move indoors immediately and stay there until after the storm has ended. The single most important thing to remember is to seek hiding place,”Lopes said.

Summer is the high time for lightning storms, so when lightning strikes across the sky, remember these safety tips:

Stop working, fishing, swimming or playing in open fields.

If you can count less than ten seconds between a thunder and a lightning flash, take cover inside the nearest building.

Do not stand under a tree.

Get off bicycles or motorcycles.

Crouch down(蹲下)if there is no hiding place.

Avoid open spaces, wire fences, metal objects and electrical objects such as hair driers.

The popular opinion about being struck by lightening is that 　　　.

A. there is a greater chance for being killed by lightening than any other natural disaster

B. it is the most dangerous among all the natural disasters

C. the chance for a person to be struck by lightening is very small

D. it is impossible for people to be killed by lightening

The average death rate of being struck by lightening in US is about 　　.

A.18%　　　　　　　B.50%　　　　　C.30%　　　　D.73%

Among all the safety tips, the most important one is that when you hear thunder in the open air， 　　　.

A. just stand by your bicycles and motorcycles

B. quickly find a place to go inside

C. count ten seconds between a thunder and a lightening

D. don’t have a hair drier in your hand

According to the passage, which of the following is TRUE?

A. There are more people killed by tornadoes and hurricanes than by lightening in US each year.

B. There are on average 5 persons killed by lightening in Nepal each day.

C. The death rate of being stuck by lightening is much higher than by other natural disasters.

D. The National Lightening Safety Week is made to warn the public against lightening.

Life in 2060

　　Let us suppose it is now about A.D. 2060. Let’s make believe (假装；虚构) it is about sixty years from now. Of course, things have changed and life is very different.

　　Voyages to the moon are being made every day. It is as easy to take a holiday on the moon today as it was for the people in 1960 to take a holiday in Europe. At a number of scenic spots on the moon, many hotels have been built. The hotels are air-conditioned, naturally. In order that everyone can enjoy the beautiful scenery on the moon, every room has at least one picture window. Everything imaginable is provided for entertainment (娱乐) of young and old.

　　What are people eating now? People are still eating food. They haven’t yet started to take on heir (继承) supply of energy directly as electrical current or as nuclear power. They may some day. But many foods now come in pill form, and the food that goes into the pill continues to come mainly from green plants.

　　Since there are several times as many people in the world today as there were a hundred years ago, most of our planet’s surface has to be filled. The deserts are irrigated with water and crops are no longer destroyed by pests. The harvest is always good.

　　Farming, of course, is very highly developed. Very few people have to work on the farm. It is possible to run the farm by just pushing a few buttons now and then.

　　People are now largely vegetarians (素食者). You see, as the number of people increases, the number of animal decreases. Therefore, the people have to be vegetarians and we are healthier both in our bodies and in our minds, and we know the causes and cure of disease and pain, and it is possible to get rid of diseases. No one has to be ill any more.

　　Such would be our life in 2060.

36. When was the passage written?

　　A. In about A.D. 2060.   B. In about 1960.

　　C. In about 2000.      D. In about 2004.

37. According to the passage, what will be on the moon in about A.D. 2060?

　　A. Many tourists.    B. Many other animals.

　　C. Many plants.     D. A sea.

38. What will people eat then according to the passage?

　　A. Biscuits in pill form.   B. Foods in pill form.

　　C. Foods in water form.   D. Foods in gas form.

39. The passage tells us that in 2060, ____ on the earth than now.

　　A. there are fewer population   B. there are more pests

　　C. there is less water       D. the crops are getting better

If you want to teach your children how to say sorry, you must be good at saying it yourself, especially to your own children. But how you say it can be quite tricky.

　　If you say to your children “I’m sorry I got angry with you, but …” what follows that “but” can render the apology ineffective: “I had a bad day” or “your noise was giving me a headache ” leaves the person who has been injured feeling that he should be apologizing for his bad behavior in expecting an apology.

　　Another method by which people appear to apologize without actually doing so is to say “I’m sorry you’re upset”; this suggests that you are somehow at fault for allowing yourself to get upset by what the other person has done.

　　Then there is the general, all covering apology, which avoids the necessity of identifying a specific act that was particularly hurtful or insulting, and which the person who is apologizing should promise never to do again. Saying “I’m useless as a parent” does not commit a person to any specific improvement.

　　These pseudo-apologies are used by people who believe saying sorry shows weakness. Parents who wish to teach their children to apologize should see it as a sign of strength, and therefore not resort to these pseudo-apologies.

　　But even when presented with examples of genuine contrition, children still need help to become aware of the complexities of saying sorry. A three-year-old might need help in understanding that other children feel pain just as he does, and that hitting a playmate over the head with a heavy toy requires an apology. A six-year-old might need reminding that spoiling other children’s expectations can require an apology. A 12-year-old might need to be shown that raiding the biscuit tin without asking permission is acceptable, but that borrowing a parent’s clothes without permission is not.

1.According to the author, saying “I’m sorry you’re upset” most probably means “_______”.

2.We learn from the last paragraph that in teaching children to say sorry _______.

3.It can be inferred from the passage that apologizing properly is _______.