A  

For thousands of years, the most important two buildings in any British village have been the church and the pub. Traditionally, the church and the pub are at the heart of any village or town, where the people gather together to socialize and exchange news.

As a result, British pubs are often old and well preserved. Many of them have become historic sites. The most famous example is the pub in the city of Nottingham called “The Old Trip to Jerusalem”, which dates back to the year 1189 AD and is probably the oldest pub in England.

However, British pubs are not just for kings and queens; they welcome people from all classes and parts of society. On a cold night, the pub’s landlord or landlady can always find a warm place for you by the fire. There is always honest and hearty food and plenty of drink available at an affordable price.

That’s how things used to be. Things are beginning to change. It is said that the credit crunch(信贷紧缩) is causing 39 British pubs a week to go out of business. People do not have enough spare money to spend on beer. Recently, the UK government banned smoking in all pubs, and that may also have affected the number of customers going to pubs.

This decline is happening despite the fact that in 2005 the UK government started to allow pubs to stay open after 1l pm. Previously, with 1l pm as closing time, customers would have to drink quite quickly, meaning they sometimes got more drunk than they would if allowed to drink slowly. The British habit of drinking a lot very quickly is known as “binge drinking”, and it causes long-term health problems for people and problems with violent crime for communities.

In order to save their businesses, pubs are trying to change with the market. British pubs now offer something for everyone. A lot of pubs used to be “Working Men's Clubs”, meaning that women could not usually enter. Today, however, women can freely enter 99% of pubs without experiencing any problems. Perhaps things are changing for the better after all.

56. The passage mainly tells us something about ______.

A. the past and present of British pubs           

B. the decline of British pubs

C. the long history of British pubs        

D. the importance of British pubs

57. Which may not be the cause of the decline of British pubs?

A. The credit crunch.                           B. The present closing time.

C. The ban of smoking.                              D. Having no spare money.

58. We can infer from the passage that ______.      

A. British people used to like drinking slowly

B. closing the pubs early will reduce social problems

C. binge drinking means drinking less beer

D. British government aims to discourage people from binge drinking

59. We can see from the last paragraph that the author _______.

  A. is against the admission of too many women to the pubs

  B. holds an optimistic attitude towards the British pubs

  C. thinks that women in the pubs will cause less social problems

  D. thinks that British pubs should offer everything you need

Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?

The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.

Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”

She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”

In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.

1.Despite recent changes in attitudes, some advertisements still fail to        .

2.According to the writer, the commonest fault of present-day advertising is to         .

3.Emma Bennett suggests that advertisement ought to        .

4.We can learn from the passage that advertising industry should         .

Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?

The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.

Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”

She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”

In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.

1.Despite recent changes in attitudes, some advertisements still fail to        .

2.According to the writer, the commonest fault of present-day advertising is to         .

3.Emma Bennett suggests that advertisement ought to        .

4.We can learn from the passage that advertising industry should         .