In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
【小题1】Candler bought the rights to Coca-Cola from _______. 

Girls are born to imagine, particularly those at the age of seventeen or eighteen.   16 , I was one of them and sometimes I would go to extremes. That was exactly what happened several days ago, causing me great embarrassment.

I was waiting for my train home at the station when a boy   17  at my side. His beautifully-curved face, his fashionable clothing and everything else about him, was so  18  that I just couldn’t help gazing (注视) at him. What was more   19  was that, he was also stealing some   20  at me, which made me blush (脸红) to the ends of my ears! Still, I tried to be calm and   21  that nothing had happened. However, once again when our eyes met, I could hear my heart   22  wildly, with an inner voice yelling, “Oh, my goodness, he is driving me   23 !” Shortly, I lowered my head to   24  his eyes, but my thoroughly red face had revealed (泄露) 25 .

To my pleasant surprise, my   26  came true this time, as the handsome guy was drawing

  27 ! “Oh, please! Don’t   28 . Look at me. I am so sweaty and sloppy (多情的). Please don’t   29  my telephone number. You know I will give it to you without   30 , and that is so unladylike!” I was still struggling and trembling when he   31  right in front of me. “Excuse me...” he said with a slight hesitation. His voice was so nice, but I wish I had not   32  it, for in the end, he said: “I am sorry, but could you please give me my   33  back? Yours is over there.” Oh, my God! Nothing could have been more   34  when I handed his bag back to him, as shame almost brought me to tears.

From that, I drew a big   35 : never imagine too much if someone gives you a few glances.

When you are little，it’s not hard to believe you can change the world．I remember my enthusiasm when，at the age of 12，I addressed the people at the Rio Earth Summit．“I am only a child，” I told them．“Yet I know that if all the money spent on war was spent on ending poverty and finding environmental answers，what a wonderful place this world would be．At school you teach us not to fight with others，to work things out，to respect others，to clean up our mess，not to hurt other creatures，to share，not to be greedy．Then why do you go out and do the things you tell us not to do．You grown-ups say you love us，but I challenge you，please，to make our actions reflect your words．”

    I spoke for six minutes and received a standing ovation．Some of the people even cried．I thought that maybe I had reached some of them，that my speech might actually spur（刺激） action．Now，ten years from Rio，after I’ve sat through many more conferences，I’m not sure what has been achieved．My confidence in the people in power and in he power of an individual’s voice to reach them has been deeply shaken．

When I was little，the world was simple．But as a young adult，I’m learning that as we have to make choices-education，career，lifestyle-life gets more and more complicated（复杂）．We are beginning to feel pressure to produce and be successful．We are taught that economic growth is progress，but we aren’t taught how to seek a happy，healthy way of living．And we are learning that what we wanted for the future when we were 12 was idealistic and naive（天真）．

    Today I’m no longer a child，but I’m worried about what kind of environment my children will grow up in．I know change is possible，because I am changing，still figuring out what I think．I am still deciding how to live my life．The challenges are great，but if we accept individual responsibility and make choices，we will rise to the challenges，and we will become part of the positive tide of the change．I hope this goal will be met through our common efforts．

    Thank you all．

1．The purpose of what the writer said at the age of 12 was to ________．

A．end poverty and make school beautiful

B．find environmental answers and show off

C．call on people to solve the problems about poverty and environment

D．find a wonderful place and clean it up

2．What does the underlined word “ovation” in the second paragraph refer to?

A．A long period of laughing．

B．A warm welcome．

C．An expression used for greeting．

D．People clapped their hands for a long time．

3．The writer is now probably _________.

A．in his teens        B．in his twenties     

C．in his thirties      D．in his forties

4．Judging from the style of the passage，we can conclude that it may be taken from________.

A．a novel      B．a report     C．a speech     D．a composition

Cheating can happen in a lot of different ways. When people cheat, it’s not fair to other people, like the kids who studied for the test or who were the true winners of a game.

Many people like the action of cheating. It makes difficult things seem easy, like getting all the right answers on the test. But it doesn’t solve the problem of not knowing the material and it won’t help on the next test --- unless the person cheats again.

Some people lose respect for cheaters and think less of them. The cheaters themselves may feel bad because they know they are not really earning that good grade. And, if they get caught cheating, they will be in trouble at school, and maybe at home, too.

Some kids cheat because they’re busy or lazy and they want to get good grades without spending the time studying. Other kids might feel like they can’t pass the test without cheating. Even when there seems to be a “good reason” for cheating, cheating isn’t a good idea.

If you were sick or upset about something the night before and couldn’t study, it would be better to talk with the teacher about this. And if you don’t have enough time to study for a test because of swim practice, you need to talk with your parents about how to balance swimming and school. A kid who thinks cheating is the only way to pass a test needs to talk with the teacher and his or her parents so they can find some solutions together. Talking about these problems and working them out will feel better than cheating.（291 words）

Some students like cheating mainly because_________.

       A. the material in the test is very difficult

       B. they want to do better than the others

       C. cheating can make hard things seem very easy

       D. they have little time to study their lessons

We can learn from the passage______.

A. cheaters are often thought highly of

B. people show no respect for those who cheat

C. parents whose kids cheat are often in trouble

D. kids cheat in the test because of swim practice

In the passage those cheaters are advised to_______.

       A. spend more time on school than on sports

       B. find good solutions instead of cheating

       C. try hard to be intelligent rather than lazy

       D. ask their classmates for good methods of study

Cheating can happen in a lot of different ways. When people cheat, it’s not fair to other people, like the kids who studied for the test or who were the true winners of a game.

Many people like the action of cheating. It makes difficult things seem easy, like getting all the right answers on the test. But it doesn’t solve the problem of not knowing the material and it won’t help on the next test --- unless the person cheats again.

Some people lose respect for cheaters and think less of them. The cheaters themselves may feel bad because they know they are not really earning that good grade. And, if they get caught cheating, they will be in trouble at school, and maybe at home, too.

Some kids cheat because they’re busy or lazy and they want to get good grades without spending the time studying. Other kids might feel like they can’t pass the test without cheating. Even when there seems to be a “good reason” for cheating, cheating isn’t a good idea.

If you were sick or upset about something the night before and couldn’t study, it would be better to talk with the teacher about this. And if you don’t have enough time to study for a test because of swim practice, you need to talk with your parents about how to balance swimming and school. A kid who thinks cheating is the only way to pass a test needs to talk with the teacher and his or her parents so they can find some solutions together. Talking about these problems and working them out will feel better than cheating.（291 words）

1.Some students like cheating mainly because_________.

2.We can learn from the passage______.

3.In the passage those cheaters are advised to_______.