Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons         .

2.Why would weekend afternoons become dead time without sport programs?

3.In many families, men make decision on          .

4.The ratings are not important for golf and tennis programs because         .

5.What is the passage mainly about?

Sharks are among the oldest animals on Earth. There are hundreds of kinds of sharks. Most are about two meters long. The dogfish shark, however, is less than twenty centimeters in length. A shark has an extremely good sense of smell. It can find small amounts of substances in water, such as blood, body liquids and chemicals produced by animals. 71 Sharks eat fish, other sharks, and plants that live in the ocean.

Sharks grow slowly. About forty percent of all sharks lay eggs. 72 Some sharks carry their young inside their bodies as humans do. Some sharks are not able to reproduce until they are twenty years old．Most reproduce only every two years. And they give birth to fewer than ten young sharks. For this reason, over-fishing of sharks is of special danger to the future of the animal.

Sharks are important for the world’s oceans. They eat injured and diseased fish. Their hunting activities mean that the numbers of other fish in ocean waters do not become too great. 73.

People hunt sharks for sport, food, medicine and their skin. Experts say the international market for some kinds of sharks has increased because many parts of a shark are valuable.

Collectors pay thousands of dollars for the jaws of a shark. 74 The skin of a shark can be used like leather.

In Asia, people enjoy a kind of soup made from shark fins. Experts say a fisherman can earn a lot of money for even one kilogram of shark fins. Sharks are among the oldest animals on Earth, but some sharks are in danger of disappearing from Earth.75.

E．If too many sharks in one area are killed, that group of sharks may never return to normal population levels

F． his is a threat to other forms of life in the ocean.

G．The others give birth to live young

信息匹配（共5小题；每小题2分，满分10分）

阅读下列应用文及相关情息，井按照要求匹配信息。

首先请阅读下列课程的信息：

A. City Water Skiing Centre —— We are in the heart of the city and give you an easy chance to enjoy the fun and excitement of water skiing. We offer half-hour lessons every hour between 9 am and 4 pm. A fun way to get a lot of exercise quickly and then stay fit.

B. Horse Riding School ——Our experienced teachers provide one-on-one instruction that makes leaning to ride a horse safe and easy. We are located on a large farm where you will be able to get to enjoy lots of fresh air and the beauty of nature. Open 7 days a week between 8 am and 6 pm.

C. Ballroom Dancing Society ——The dancing society is organizing a special course for new members. No experience is necessary and if you don't have your own partner we will arrange one for you. Have fun learning to dance and making new friends in class and at our many social events. Classes every Monday and Thursday from 7 pm to 9 pm.

D. Hiking Club —— The club is looking for new members to join us on our regular hikes. Each weekend we go to local mountain and forest locations for long walks providing the chance for plenty of exercise and fresh air. Different members take part each week so you will have the chance to make new friends. The hikes range in difficulty from easy to very hard and we expect our member to be fit before they join.

E. Ron's Boxing Gym ——We don't just teach you how to box; we teach you how to keep fit for the rest of your life. Our training involves many different activities such as running , skipping and lifting weight, as well as ——of course —— actual boxing . Once a month we also organize practice fights for members of the same sex and weight. Open 2 pm to 10 pm.

F. Water Polo Club ——If you can swim and like ball sports then you'1l love water polo. It is like playing football in the water, a fun and low-impact way to stay healthy. As a water-based sport it is also the ideal way to recover from injury. Open weekdays 9 am to 11 am and 4 pm to 8 pm.

请阅读下列个人信息，然后匹配人物与拟选的课程：

1.Harold is a busy bank manager working in the city. He has put on a lot of weight in recent years and wants to take up a sport that will help him get fit. He enjoys thrilling and exciting sports but as he often has to work late into the evening and on the weekend so he only has time to go during his workday lunch hour.

2.Maude has been retired for 2 years. She is in good health but wants to keep active and remain in shape. She is interested in a hobby that isn't too difficult to learn and will give her lots of fresh air and the chance to meet some new friends. She only has free time on the weekend as most weekdays are spent taking care of her grandchildren.

3.id is a high school student that recently hurt his knee playing football. The doctor has told him that for the next 6 months he shouldn't put too much pressure or weight on it and he needs to do some sport that will help him build up his strength but will not cause any more damage to his knee. Afternoon after school is his preferred time.

4.Nancy is a university student who loves excitement and is always willing to try out something different. She has little patience however and wants a sporting activity that will give her the chance to do many different things. As she works part time after class and on the weekend she is only free on weekday afternoon.

5.Spike has recently moved to the city and doesn't have many friends. He is not really a sports fan but wants to do something that is fun and that will give him the chance to meet new people. He is only free in the evening.

Thousands of people living in the Chinese capital will celebrate the start of the Chinese New year by heading for the ski resorts (滑雪场). Never mind that Beijing's dry weather seldom produces snow. It is cold enough in winter for snow-making machines to make a covering for the hills north to the capital. And the rapid growth of a pleasure-seeking middle class has formed the basis for this new craze(热潮）.

Since Beijing's first ski resort was opened ten years ago, the sport has enjoyed astonishing increase. There are now more than a dozen resorts. Clothes markets in the city have added bright colored ski suits to their winter collections. Mr. Wei, a manager of a newly-opened ski resort in Beijing, sees the growth of an industry that could soon lead Chinese to head for the ski resorts of Europe, In recent years ski resorts offering natural snow have opened in China. But many are in faraway areas of the country and can't really match the equipment and services of some ski resorts in Europe.

Beijing's skiing craze is partly a result of the recent increase in private (私有的) cars. This has led to the growth of a leisure industry in the capital's suburbs (郊区), which until the late-1990s were unreachable to ordinary people, According to Mr, Wei, about 40% of the visitors to his resort come in their own cars. The rest are bused in by schools, businesses or government Offices.

The problem is making money. Starting ski resorts requires quite a lot of money; hiring land from the local government, preparing the hills, buying snow machines, making sure there are enough water and electricity to run them, and buying ski equipment for hiring out to customers.

    The ski resort where Mr. Wei works cost nearly $4m to set up. And, as so often in China when someone comes up with a good idea, many others hash in and price wars break out. Beijing now offers some of the cheapest ski training classes in the world, though with most people rather new to the sport, expecting a few more doing the same job.

What does this text mainly talk about?

    A. Convenience for skiers brought about by private cars.

    B. Skiing as a new way of enjoying one's spare time.

    C. Things to be considered when starting a ski resort.

    D. A sudden increase of ski training classes in Beijing.

Why are some Chinese likely to go skiing in Europe?

    A. To visit more ski areas.             . To ski on natural snow.

    C. For a large collection of ski suits.  D. For better services and equipment.

The underlined words "leisure industry" in Paragraph 3 refer to -

     A. transport to ski resorts              B. production of family cars

     C. business of providing spare time enjoyments

     D part-time work for people living in the suburbs

 What is the main problem in running a ski resort?

     A. Difficulty in hiring land.      B. Lack of business experience.

     C. Price wars with other ski resorts.  D. Shortage of water and electricity,

   Which of the following is right?

         A. People always worry that Bejing’s dry wather seldom produces snow.

         B. Beijing’s ski resort was opened in recent years.

         C. Private cars are partly the reason for Beijing’s skiing craze.

         D. Starting ski resorts dosen’t requires quite a lot of money.

Shanghai-More Shanghai people are renting cars to travel over the coming National Day holiday, Tom reported today.

Most cars in large local car-rental companies such as Yongda, Anji and Dazhong are leased（出租）so far with the Buick Sport Utility Vehichle (SUV) in high demand.

Santana and Jetta were previously the most popular car models rented by Shanghai people for travel, while the high-end Buick models have generated great interest among locals renting cars these years. However, the rent on a Buick GL or GS model is between 650 yuan and 750 yuan a day, nearly double those of the Santana and Jetta cars.

Compared with Santana, Buick looks better, has greater capabilities and is safer and more comfortable, said a car leaser. “I don’t mind paying a higher cost for a Buick to enjoy the holiday,” he said.

SUV cars are very popular in the car renting market, according to some car rental firms.

“All the 31 Buick GL8SUV cars were leased out several days ago,” said an employee with the Shanghai Yongda Car Rental Co.

Local people are more inclined (倾向于) to go travel with groups of friends, so SUV cars are a better choice, said an industry analyst (分析家). Moreover, SUV car are safer on rugged and rough roads, the analyst said.

According to the data, most people rented cars for seven days; a less number rented them for two or three days.

1.What’s the best title for the passage ?

2.According to the passage we can see SUV is ________.

3.At present for how much money can you rent a Santana or Jetta for a day ?

4.Why do many people choose SUV cars for their holidays ?