摘要:答案:virtually

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请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column(读者来信专栏). No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

Topic
Advertising or not?
  1  of criticism
having a talent for self-promotion
  2  so much money
making the price of goods   3
With ads
Consumer goods are not so   4 .
People   5  a great deal of knowledge from ads.
Ads provide us with some   6  to new products or remind us of the old ones.
A cheerful, witty ad makes our life more   7  .
Without ads
Newspapers, commercial radio and television companies could hardly   8 .
We pay   9  for our daily paper or cannot enjoy so many broadcast programmes.
It will not be so   10   if people want to find a job, buy or sell a house, announce a birth, marriage or death.
 

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请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column(读者来信专栏). No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

 

Topic

Advertising or not?

  1  of criticism

l  having a talent for self-promotion

  2   so much money

l  making the price of goods   3

With ads

l  Consumer goods are not so   4  .

l  People   5   a great deal of knowledge from ads.

l  Ads provide us with some   6   to new products or remind us of the old ones.

l  A cheerful, witty ad makes our life more   7  .

Without ads

l  Newspapers, commercial radio and television companies could hardly   8  .

l  We pay   9   for our daily paper or cannot enjoy so many broadcast programmes.

l  It will not be so   10    if people want to find a job, buy or sell a house, announce a birth, marriage or death.

 

 

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以下是五位专家的建议。请匹配这些建议及对应的生活感想或经验介绍(A、B、C、D、E和F)。选项中有一项是多余选项。请将答案代号(A、B、C、D、E、F)写在答题卷81~85的相应位置上。

1.You should watch where your weight accumulates.You can use the waist to hip ratio to find if there is too much fat around the middle.Belly fat is especially dangerous because it release free fatty acids directly to the liver, virtually flooding it with fat.

2.If a particular food is important to you, eat it, but work it off.You should try to learn the art of compromise.

3.At the same time.the three-for-one is relatively simple to use.Fat grams and calories are listed on almost all boxed, canned or packaged foods —— you have only to read the label and follow the rule.A five-year-old patient of mine can do this.

4.Drinking water is basic, and drinking enough of it is necessary.Patients are sometimes surprised that basic things work when they do them consistently.

5.Consume antioxidant foods.They protect the cholesterol (胆固醇), from oxidative damage, which helps prevent damage to blood…vessel walls.

       A.More than nine years ago I was 70 pounds overweight and wore a very big dress.I had tried different diets and lost weight only to gain it back.Finally a simple “three-for-one’’ fat rule worked for me:consuming no more than three grams of fat for every 100 calories per serving.Following the rule and eating only foods that contain less than 30 percent fat, I spent eight months getting down to a size seven, and I’ve kept the weight off for nine years.

       B.And for foods that aren’t packaged, you rely on what we already know about them.Red meat, as well as dishes made or served with butter, gravy, cream sauce or cheese, are almost never less than 30 percent fat——so you just don’t eat them.On the other hand, some non-packed foods——all fruits and vegetables except avocadoes and olives——always pass the test.So do most fish, but not when fried.

       C.I like vegetables, which are rich in vitamins.Most foods containing vitamins C and E(such as sweet potatoes, tomatoes, spinach and broccoli)are low in calories and are known as antioxidants(抗氧化物质).They can help reduce the possibility to develop hardening the arteries(动脉).

       D.I gain weight around the belly—what we call abdominal obesity, the worst kind.The tendency seems to be hereditary(遗传的), and it’s common among men.This problem increases the risk of a stroke or heart attack.A guide I use in estimating belly fat is the waist-to-hip ratio or WHR.To find yours, divide the circumference(周围)of your waist by the circumference of your hips.Women with ratios above 0.8 and men with ratios above 1.0 are at increased health risk.

       E.My ways of keeping healthy are very simple, and they are among our everyday activities:eating healthy food and doing exercise.In addition, I manage to do those basic things, such as drinking water, sleeping well and eating less fat.Sometimes I do some of the other things I used to do in my life like walking for half an hour a day.

       F.Although I've put on ten pounds.I'm healthy and in good shape.I eat food that’s good for me…but 1 work off Susan’s homemade brownies(巧克力蛋糕), for example.To offset these extra calories, 1 walk for an hour or more, three times a week…often with Susan.We’re both busy and this is one way we have some quiet time together.Equally important, it permits me to practice dieting’s fine art of compromise.

 

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第二节:以下是五位专家的建议。请匹配这些建议及对应的生活感想或经验介绍(A、B、C、D、E和F)。选项中有一项是多余选项。请将答案代号(A、B、C、D、E、F)写在答题卷61~65的相应位置上。

61.        You should watch where your weight accumulates. You can use the waist. to. hip ratio to find if there is too much fat around the middle. Belly fat is especially dangerous because it release free fatty acids directly to the liver, virtually flooding it with fat.

62.        If a particular food is important to you, eat it, but work it off. You should try to learn the art of compromise.

63.        At the same time. the three-for-one is relatively simple to use. Fat grams and calories are listed on almost all boxed, canned or packaged foods—you have only to read the label and follow the rule. A five-year-old patient of mine can do this.

64.        Drinking water is basic, and drinking enough of it is necessary. Patients are sometimes surprised that basic things work when they do them consistently.

65.          Consume antioxidant foods. They protect the cholesterol C胆固醇), from oxidative damage, which helps prevent damage to blood…vessel walls.

A. More than nine years ago I was 70 pounds overweight and wore a very big dress. I had tried different diets and lost weight only to gain it back. Finally a simple “three. for. one’’ fat rule worked for me:consuming no more than three grams 0f fat for every 100 calories per serving. Following the rule and eating only foods that contain less than 30 percent fat, I spent eight months getting down to a size seven, and I’ve kept the weight off for nine years.

B. And for foods that aren’t packaged, you rely on what we already know about them. Red meat, as well as dishes made or served with butter, gravy, cream sauce or cheese, are almost never less than 30 percent fat—so you just don’t eat them. On the other hand, some non-packed foods—all fruits and vegetables。except avocadoes and olives—always pass the test. So do most fish。but not when fried.

C. I like vegetables, which are rich in vitamins. Most foods containing vitamins C and E(such as sweet potatoes, tomatoes, spinach and broccoli)are low in calories and are known as antioxidants(抗氧化物质). They can help reduce the possibility to develop hardening the arteries(动脉).

D. I gain weight around the belly—what we call abdominal obesity, the worst kind. The tendency seems to be hereditary(遗传的), and it’s common among men. This problem increases the risk of a stroke or heart attack. A guide I use in estimating belly fat is the waist-to—hip ratio, or WHR. To find yours. divide the circumference(周围)of your waist by the circumference of your hips. Women with ratios above 0. 8 and men with ratios above 1.0 are at increased health risk.

E. My ways of keeping healthy are very simple, and they are among our everyday activities:eating healthy food and doing exercise. In addition. I manage to do those basic things, such as drinking water, sleeping well and eating less fat. Sometimes I do some of the other things I used to do in my life like walking for half an hour a day.

F. Although I've put on ten pounds. I'm healthy and in good shape. I eat food that’s good for me…but 1 work off Susan’s homemade brownies(巧克力蛋糕), for example. To offset these extra calories, 1 walk for an hour or more, three times a week…often with Susan. We’re both busy and this is one way we have some quiet time together. Equally important, it permits me to practice dieting’s fine art of compromise.

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