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Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.[ http://wx.jtyjy.com/.Com]
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
46.What does the underlined word "rebellion" in Paragraph 1 most probably mean?
A.argument B.violence
C.opposition D.protection
47.What's the main point of the ad for "Hope" cigarettes?
A.Smoking can help to remove your worries and make you hopeful.
B.Hopefully, the bad taste of the cigarette can help you to quit smoking.
C.You are hopeless at abandoning the habit of smoking.
D.Smoking can ruin you if you are hopelessly addicted to it.
48.Some culture jammers break into websites in order to ________.
A.ask people to be thoughtful consumers.
B.help make the companies better known.
C.encourage people to think less and buy less
D.challenge how people react to sudden changes
49.It can be inferred from the passage ________.
A.Adbusters Media Foundation was founded to fight against deforestation
B.More and more people will know about and even become culture jammers
C.The Culture Jammers Network is made up of annoying trouble makers
D.People can see some of Adbusters ads on TV stations
50.Which of the following best describes what Lasn has done?
A.One step at a time. B.We can and must change the world.
C.Accept what you can't change. D.Everyone deserves a second chance.
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Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
【小题1】What does the underlined word "rebellion" in Paragraph 1 most probably mean?
| A.argument | B.violence |
| C.opposition | D.protection |
| A.Smoking can help to remove your worries and make you hopeful. |
| B.Hopefully, the bad taste of the cigarette can help you to quit smoking. |
| C.You are hopeless at abandoning the habit of smoking. |
| D.Smoking can ruin you if you are hopelessly addicted to it. |
| A.ask people to be thoughtful consumers. |
| B.help make the companies better known. |
| C.encourage people to think less and buy less |
| D.challenge how people react to sudden changes |
| A.Adbusters Media Foundation was founded to fight against deforestation |
| B.More and more people will know about and even become culture jammers |
| C.The Culture Jammers Network is made up of annoying trouble makers |
| D.People can see some of Adbusters ads on TV stations |
| A.One step at a time. |
| B.We can and must change the world. |
| C.Accept what you can't change. |
| D.Everyone deserves a second chance. |
Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
1.What does the underlined word "rebellion" in Paragraph 1 most probably mean?
|
A.argument |
B.violence |
|
C.opposition |
D.protection |
2.What's the main point of the ad for "Hope" cigarettes?
|
A.Smoking can help to remove your worries and make you hopeful. |
|
B.Hopefully, the bad taste of the cigarette can help you to quit smoking. |
|
C.You are hopeless at abandoning the habit of smoking. |
|
D.Smoking can ruin you if you are hopelessly addicted to it. |
3.Some culture jammers break into websites in order to ________.
|
A.ask people to be thoughtful consumers. |
|
B.help make the companies better known. |
|
C.encourage people to think less and buy less |
|
D.challenge how people react to sudden changes |
4.It can be inferred from the passage ________.
|
A.Adbusters Media Foundation was founded to fight against deforestation |
|
B.More and more people will know about and even become culture jammers |
|
C.The Culture Jammers Network is made up of annoying trouble makers |
|
D.People can see some of Adbusters ads on TV stations |
5.Which of the following best describes what Lasn has done?
|
A.One step at a time. |
|
B.We can and must change the world. |
|
C.Accept what you can't change. |
|
D.Everyone deserves a second chance. |
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第一节(共5小题:每小题0.5分,满分2.5分)
听下面5段对话。每段对话后有一小题,从题中所给出的A.B.C三个选项中选出最佳选项。听完每段对话后,你都有10秒钟的时间来回答有关小题和阅读下一小题,每段对话仅读一遍。
1.What do we know about the car?
A.It is a new car.
B.It was bought five years ago.
C.It doesn't work now.
2.How did Charles travel through South China?
A.By car.
B.By bus.
C.By train.
3.What does the woman want to drink at the moment?
A.Hot coffee.
B.Some water.
C.Something cool.
4.What is Mr.Black doing now?
A.He is working.
B.He is having lunch.
C.He is taking a message.
5.What do we know about Tom?
A.Tom worked hard last term.
B.Tom hasn't made great progress in his studies.
C.Tom is one of the best students.
第二节(共15小题,每小题0.5分,满分7.5分)
听下面5段对话,每段对话后有几个小题,从题中所给的A、B、C三个选项中选出最佳选项。听每段对话前,你将有时间阅读各个小题,每小题5秒钟,听完后,各小题给出5秒钟的作答时间,每段对话读两遍。
听第6段材料,回答第6、7题。
6.Why did the woman want to talk to the man?
A.She wanted to quit her job.
B.She wanted to ask for a pay rise.
C.She asked for some suggestions.
7.What is the possible relationship between the speakers?
A.Colleagues.
B.Host and babysitter.
C.Teacher and students.
听第7段材料,回答8、9题。
8.What is Scott busy doing now?
A.Writing a paper.
B.Looking for a book.
C.Reading a book.
9.What will the woman do next?
A.Go to a bookshop to buy the book she needs.
B.Get a book from the man's shelf.
C.Borrow the book she needs from a liberary.
听第8段材料,回答第10至12题。
10.What does Mike do now?
A.He is a gardener.
B.He is a teacher.
C.He is a doctor.
11.What does Mike think of teaching?
A.It has a good salary.
B.It is very boring.
C.It needs a lot of preparation.
12.What does the woman advise Mike to do?
A.Breathe fresh air in gardens.
B.Give up his teaching job.
C.Think seriously about his future.
听第9段材料,回答第13至16题。
13.When is Mr.White's birthday?
A.On September 21st.
B.On September 22rd.
C.On September 22nd.
14.How did the woman know Mr.White's birthday?
A.Her headmaster told her.
B.She heard it by accident.
C.Mr.White told her.
15.What does the woman think of flowers and chocolates?
A.Only ladies like them.
B.They are good birthday gifts.
C.They are very expensive.
16.What will the speakers buy for Mr.White?
A.A football ticket.
B.A football.
C.A box of chocolates.
听第10段材料,回答第17至20题。
17.What should a commercial(商业的)website be like?
A.It should use complicated paragraphs.
B.It should be clear and simple.
C.It should use long sentences.
18.What can we learn about a personal website' s Internet address?
A.It ends with “.com”.
B.It has two main endings.
C.It ends with “.edu”.
19.What does an educational website focus on?
A.The amount of pages.
B.High quality content.
C.The look of the site.
20.What is the purpose of a non-profit(非赢利的)organization website?
A.To help people with similar interests communicate.
B.To improve visitors' learning experience.
C.To increase companies' sales