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Anchors（新闻节目主持人）on China Central Television(CCTV) will need to do some fast talking to replace the popular English acronyms（首字母缩略词）they are now banned from using. Shanghai Daily reports that “anchors at China Central Television have been banned from saying the English acronyms NBA, CBA, GDP, and the like in their programs.”
The replacement for those handy acronyms? Chinese presenters must use the full Chinese name, standardized by the State Administration of Radio, Film and Television.
Although CCTV(oops, we mean China Central Television) presenters must already have a score of at least 94 in their government-rated oral mandarin proficiency（普通话水平）exam, saying the full name of organizations like the CBA and WTO---10 and 6 characters’ long respectively---is sure to challenge even the most skillful anchors. CCTV sports anchor Sun Zhengping tells Shanghai Daily, “A full Chinese explanation of the English initials must be followed if my tongue slips. It is a little troublesome but a necessary one because not every member of the audience can understand the initials.”
Although the government isn’t giving any official explanation for the shift, it is believed to have something to do with a proposal by Huang Youyi, director of the China International Publishing Group, at March’s NPC meeting. In his speech, Huang said, “With more and more publications mixing Chinese with English, measures and regulations should be adopted to avoid English invading Chinese. If we don’t pay attention and don’t take measures to stop the expansion of mixing Chinese with English, Chinese won’t be a pure language in a couple of years.”
Although China is far from the first country to take measures to protect local languages, acronyms are more about saving time than they are about corrupting（破坏）a language, we would think. Good luck to the CCTV anchors.
1.CCTV anchors have to “do some fast talking” because they can no longer ____________________.
A. speak as slowly as they like
B. mix English into Chinese
C. use shortened Chinese expressions
D. have much time for their programs
2.According to the writer, “CBA” is supposed to be replaced with “________________”by CCTV anchors.
A. 中国男子篮球职业联赛
B. 中国篮球协会全国男女篮球职业联赛
C. 中国篮球联赛
D. 男子篮球联赛
3.What’s Huang Youyi’s purpose?
E. Using full English names instead of short forms.
F. Translating Chinese terms into proper English.
G. Avoiding Chinese words being mixed into English.
H. Keeping our mother tongue a pure language.
4.What’s the main idea of the last paragraph?
I. China has fallen behind in the matter of protection of its language.
J. The ban is not necessary.
K. Chinese shouldn’t be corrupted.
CCTV anchors will have a hard time.
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China has a growing middle class, a tradition of expecting education and 21 million new babies every year. Selling educatioinal toys should be easy.
While China may be the world’s biggest toy-maker, many of the best are
exported. Department stores here do not have enough high quality toys. It is
said that the demand for educational toys is low.
A US company, BabyCare, which works basically together with doctors in Beijing hospitals, is trying to change that with a new way to sell toys in China. People who join the company’s "mother club" can get lectures and newsletters on baby and child development at no extra cost if they agree to spend 18 dollars a month on the company’s educational toys and child-care books.
"We want to build a seven year relationship with those people," said Matthew J. Estes, BabyCare’s president. "It starts during pregnancy, when the anxiety and needs are highest." BabyCare works on a one-to-one basis. Doctors, nurses, and teachers paid by BabyCare advise parents, explaining toys that are designed for children at each stage of development to age six.
BabyCare, which plans to have 80 stores in China within six years, opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo.
It is a new model for China and develops a market in young children’s education and health that no other companies are in.
64. What do the first two paragraphs mainly tell us?
A. Educational toys and foreign toy markets.
B. Reasons for pushing sales of educational toys in China.
C. Problems with China’s toy market and education.
D. Baby population and various kinds of toys made in China.
65. According to the passage, which of the following is a fact?
A. Club members buying BabyCare products get free child-care advice.
B. Doctors in Beijing help in making BabyCare products.
C. Parents are encouraged to pay $ 18 for club activities.
D. BabyCare trains Chinese doctors at no extra cost.
66. In China BabyCare is developing its business by___________.
A. opening stores in Beijing hospitals
B. establishing children’s education clubs
C. offering 18-month courses on child-care
D. forming close relationships with parents
67. Which of the following would be the most suitable title for the passage?
A. American Company Marketing Model B. Educational Toys in China
C. BabyCare Toys On D. Mother’s Club in China
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BEUING (Associated Press 美联社) —China has a growing middle class, a tradition of expecting education and 21 million new babies every year. Selling educational toys should be easy.
While China may be the world’s biggest toy maker, many of the best are exported . Department stores here do not have enough high quality toys. It is said that the demand for educational toys is low.
A US company, BabyCare, is trying to change that with a new way to sell toys in China.
BabyCare works basically together with doctors in Beijing hospitals. People who join the company’s "mother club"can get lectures and newsletters on baby and child development at no extra cost, if they agree to spend 18 dollars a month on the company’s educational toys and child?care books.
"We want to build a seven?year relationship with those people," said Matthew J. Estes, BabyCare’s president. "It starts during pregnancy , when the anxiety and needs are highest." BabyCare works on a one to one basis. Doctors, nurses, and teachers paid by BabyCare advise parents, explain toys that are designed for children at each stage of development to age six.
BabyCare opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo. It plans to have 80 stores in China within six years.
It is a new model for China and develops a market in young children’s education and health that no other companies are in.
1.What do the first two paragraphs mainly tell us?
A. Educational toys and foreign toy markets.
B. Problems with China’s toy market and education.
C. Reasons for pushing sales of educational toys in China.
D. Baby population and various kinds of toys made in China.
2. Which of the following is a fact according to the passage?
A. Club members buy BabyCare products for free child care advice.
B. Doctors in Beijing help in making BabyCare products.
C. Parents are encouraged to pay $ 18 for club activities.
D. BabyCare trains Chinese doctors at no extra cost.
3.BabyCare is developing its business in China by.
A. opening stores in Beijing hospitals
B. offering 18?month courses on child?care
C. setting up children’s education centers
D. forming close relationships with parents
4.Which of the following would be the most suitable title for the passage?
A. Mother’s Club in China. B. BabyCare and Doctors.
C. American Company Model. D. Educational Toys in China
查看习题详情和答案>>
A
BEUING (Associated Press 美联社)—China has a growing middle class, a tradition of expecting education and 21 million new babies every year. Selling educational toys should be easy.
While China may be the world’s biggest toy maker, many of the best are exported. Department stores here do not have enough toys of high quality. It is said that the demand for educational toys is low.
A US company, Baby Care, is trying to change that with a new way to sell toys in China.
Baby Care works basically together with doctors in Beijing hospitals. People who join the company’s "mother club" can get lectures and newsletters on baby and child development at no extra cost, if they agree to spend 18 dollars a month on the company’s educational toys and child-care books.
"We want to build a seven year relationship with those people," said Matthew J. Estes, Baby Care’s president. "It starts during pregnancy (孕期), when the anxiety and needs are highest." Baby Care works on a one-to-one basis. Doctors, nurses, and teachers paid by Baby Care advise parents and explain toys that are designed for children at each stage of development to age six.
Baby Care opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo. It plans to have 80 stores in China within six years.
It is a new model for China and develops a market in young children’s education and health that no other companies are in.
1.What do the first two paragraphs mainly tell us?
A. Educational toys and foreign toy markets.
B. Problems with China’s toy market and education.
C. Reasons for pushing sales of educational toys in China.
D. Baby population and various kinds of toys made in China.
2. Which of the following is a fact according to the passage?
A. Club members buy Baby Care products for free child care advice.
B. Doctors in Beijing help in making Baby Care products.
C. Parents are encouraged to pay $ 18 for club activities.
D. Baby Care trains Chinese doctors at no extra cost.
3. Baby Care is developing its business in China by ___________.
A. opening stores in Beijing hospitals
B. offering 18 month courses on child care
C. setting up children’s education centers
D. forming close relationships with parents
4.Which of the following would be the most suitable title for the passage?
A. Mother’s Club in China. B. Baby Care and Doctors.
C. American Company Model. D. Educational Toys in China.
查看习题详情和答案>>
请认真阅读下面短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。注意：每空格只填1个单词。
The Auto Show, which is being held right now in Beijing, has risen to the top ranks of global auto industry events, as China has become the world's biggest auto market．For many Chinese youngsters, having a car has become a new lifestyle reflecting freedom and success
First, there is the thrill of individual mobility and freedom, going from one place to another in their own time, and on their own terms．
"I like the speed; I like the freedom; I can't imagine not having a car," Hou Mingxin, 39, owner of two cars, told the Financial Times．
And these youngsters don't just want freedom through car ownership, but also a larger social circle．Thanks to the Internet, car owners can band together for leisure activities, such as going strawberry picking in the countryside．It is an activity that many car lovers would never have attempted without the benefits of a car．
In China, the car is also a status symbol．"It's an opportunity to declare personal success," said Michael Dunne, a Shanghai-based managing director of J．D．Power and Associates, an auto industry group．"The small, environmentally-friendly models are not best sellers in China．The Chinese are crazy about big cars, a symbol of achievement," said Dunne．
Thanks to a growing middle-class, and an increasingly developed network of roads, the number of car owners in China is rapidly increasing. China last year replaced the US and became the world's largest car market with 13.6 million vehicles sold．
But the car craze(狂热) has raised environmental and traffic concerns. Many worry that car emissions could take pollution to a new level. Heavy traffic also troubles many Chinese cities.
China is discovering the romance of the road just as developed countries seem to have lost it. “The younger generation in mature markets is unwilling to buy cars, especially in Europe and Japan," says Klaus Paur, of TNS Auto in Shanghai．
In developed countries, owning a car can be expensive, with the parking fees car insurance and various taxes, said a 2008 article in US magazine Newsweek．
"Having a car is so 20th century," Kimiyuki Suda, a young white collar worker from Tokyo told Newsweek．He mostly uses subways and trains．"It's not inconvenient at all．"
