摘要: lucrative 有利可图的.赚钱的

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  Right now in schools across the country children are busy selling Pepsi-Cola in the name of education. They are part of Pepsi's “Learn and Earn Project” —a competition set up by Pepsi once a year that encourages students to sell the soft drink at parties, basketball games and other school functions.

  Then, each spring, the students write up their Pepsi-selling success stories for a chance at national prizes: shares of stock(股份) in the Pepsi-Cola Company.

  According to materials the company sends the teachers, the project declares “help strengthening students' broad understandings of business, particularly its broad marketing and management aspects. ”

  Whether it fufills this objective or not, it does succeed in selling Pepsi .

  The “Learn and Earn Project” is just one example of the hundreds of ways food companies encouraging the buying ad their products in schools. Particularly in the fields of nutrition and hams economics, companies send numerous “teaching aids”: highly Professional films, shiny workbooks and pamphlets (小册子) , all available to teachers at well commercial rates or free.

  For example, the Savennach Sugar Refining Corp puts out a book for students called “Sugar through the Ages” which includes statements such as “Scientists have found that generous amounts of sugar are a valuable part of well-balanced diets for growing children.”

  By far the largest supplier of nutrition-education materials to schools is the National Dairy Council, which provides all sorts of pamphlets addressing questions ranging from “How am I doing socially?” to “How am I doing physically?”These materials are full of things about dairy(乳) Products, daily calcium (钙)requirement , etc . Drink milk ,the message seems to be, and you too can be popular.

  But nutrition and home economics are rat the only areas where companies have found a lucrative(获利) form of advertising.

1.What is NOT true of Pepsi's “Learn and Earn Project”?

[  ]

A.Students selling Pepsi-Cola successfully will become stock holders in the company.

B.Students may gain a better understanding of a business project.

C.It is carried out every year.

D.The Pepsi Company gains much profit out of it.

2.The main idea of the passage is that ________.

[  ]

A.students learn much knowledge of nutrition and home economics through their practice of business

B.Pepsi's “Learn and Earn Project ”helps strengthening the students' broad understanding of business

C.many big companies provide money for schools successfully by carrying out their “Learn and Earn Project”

D.various types of companies extend the selling of their products to schools

3.What do you think is the author's attitude toward such approaches (探讨) to education?

[  ]

A.The author doesn't show his like or dislike for them.

B.The author doesn't think highly of them.

C.The author doubts if those companies can fulfill their objectives .

D.The author takes a denifite(明确的) attitude towards them .

4.The underlined word “generous” most probably means ________.

[  ]

A.limited
B.average
C.large
D.small
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  The world changed on Aug. 9, 1995. That was the day the initial pubilc-stock-offering for Netscape Communications, a company that had yet to turn a profit, instantly garnered $ 2 billion on the strength of one idea. The ideal was the World-Wide Web, and its gatekeeper, for the foreseeable future, is Jim Clark whose Silicon Graphics, with 7,200 employees and $ 2.2 billion in annual revenues in 1994, rules its own lucrative roost. By that time, the desktop generation was yielding to the networked, interactive generation. But while his peers were debating how to build the Infobarn Clark decided it already existed. He'd met Marc Andreessen, who as an undergraduate programmer had helped create the then obscure browsing software Mosaic, which made it easy to navigate the World-Wide Web. Navigating the infant Web, which transforms the Internet's isolated, text-based sites in one vast, hyperlinked, multimedia-capable network, got Clark thinking--and acting, He set up Mosaic Communications (soon renamed Netscape) which built a business around an improved Web browser. The result was one of history's headiest corporate ascents, as the ubiquitous Netscape Navigator browser helped spawn the world's startling on-line stampede.“The Internet was the information highway everyone was looking for,” says Clark.“They just hadn't recognized it.”

  Clark and Andreessen did, and today they find themselves riding the decade's surging economic waves, counting their stock options and cutting deals with everyone from telephone companies to Hollywood. Virtually the entire date-intensive world has concluded that the Web is the future of communications, and is now retooling to stay in lockstep with Netscape (and vice versa: Netscape perpetually updates its browser to accommodate new Web applications). “The list of business being transformed,” says Clark, “includes broadcasting, publishing, software, finance, shopping, entertainment services, consumer electronics...it's a massive, massive change. We just happened to see it first and set the commercial agenda.”

  And to the agenda setters belong the spoils. His peers were skeptical when Jim Clark decided to colonize the Web. Well, today Netscape's value has jumped to $ 5 billion, Clark's own net worth stands at $1.3 billion, and he escapes often to enjoy a lush life while sailing to sun-drenched paradises like Tahiti. He has left his impact on the development of the Internet, even though others share the high-tech glory. After all, Columbus may have discovered the new world, but it was Isabella and Ferdinand who represented he royal court to put up the money.

(1) What is the main idea of this passage?

[  ]

A.Jim Clark's contribution to the future of communications.

B.Jim Clark's pioneering impact on the Internet.

C.Jim Clark's share in the high-tech glory.

D.Jim Clark's role in creating the Mosaic.

(2) Which of tile following conclusions about Jim Clark is supported by the passage?

[  ]

A.He explores the cyberspace together with Bill Gates.

B.He is the most powerful business leader in the computer industry.

C.He is one visionary on the light-speed development of the Internet.

D.He is the one who initiated the Internet.

(3) What was the key in Jim Clark's successful operation?

[  ]

A.He yielded the desktop generation to the networked generation.

B.He counted his stock options and lured enough investors.

C.He cut deals with telephone companies as well as Hollywood.

D.He built a business around an improved Web browser.

(4) What is the underlying parallel in the analogy between Jim Clark and Isabella/Ferdinand?

[  ]

A.They trusted the talent and emulated the genius in a technical drive.

B.They knew the value of science and technology.

C.They had the same business acumen of a historical initiative.

D.They helped spawn the world's startling stampede

查看习题详情和答案>>

  The world changed on Aug. 9, 1995. That was the day the initial pubilc-stock-offering for Netscape Communications, a company that had yet to turn a profit, instantly garnered $ 2 billion on the strength of one idea. The ideal was the World-Wide Web, and its gatekeeper, for the foreseeable future, is Jim Clark whose Silicon Graphics, with 7,200 employees and $ 2.2 billion in annual revenues in 1994, rules its own lucrative roost. By that time, the desktop generation was yielding to the networked, interactive generation. But while his peers were debating how to build the Infobarn Clark decided it already existed. He'd met Marc Andreessen, who as an undergraduate programmer had helped create the then obscure browsing software Mosaic, which made it easy to navigate the World-Wide Web. Navigating the infant Web, which transforms the Internet's isolated, text-based sites in one vast, hyperlinked, multimedia-capable network, got Clark thinking--and acting, He set up Mosaic Communications (soon renamed Netscape) which built a business around an improved Web browser. The result was one of history's headiest corporate ascents, as the ubiquitous Netscape Navigator browser helped spawn the world's startling on-line stampede.“The Internet was the information highway everyone was looking for,” says Clark.“They just hadn't recognized it.”

  Clark and Andreessen did, and today they find themselves riding the decade's surging economic waves, counting their stock options and cutting deals with everyone from telephone companies to Hollywood. Virtually the entire date-intensive world has concluded that the Web is the future of communications, and is now retooling to stay in lockstep with Netscape (and vice versa: Netscape perpetually updates its browser to accommodate new Web applications). “The list of business being transformed,” says Clark, “includes broadcasting, publishing, software, finance, shopping, entertainment services, consumer electronics...it's a massive, massive change. We just happened to see it first and set the commercial agenda.”

  And to the agenda setters belong the spoils. His peers were skeptical when Jim Clark decided to colonize the Web. Well, today Netscape's value has jumped to $ 5 billion, Clark's own net worth stands at $1.3 billion, and he escapes often to enjoy a lush life while sailing to sun-drenched paradises like Tahiti. He has left his impact on the development of the Internet, even though others share the high-tech glory. After all, Columbus may have discovered the new world, but it was Isabella and Ferdinand who represented he royal court to put up the money.

(1) What is the main idea of this passage?

[  ]

A.Jim Clark's contribution to the future of communications.

B.Jim Clark's pioneering impact on the Internet.

C.Jim Clark's share in the high-tech glory.

D.Jim Clark's role in creating the Mosaic.

(2) Which of tile following conclusions about Jim Clark is supported by the passage?

[  ]

A.He explores the cyberspace together with Bill Gates.

B.He is the most powerful business leader in the computer industry.

C.He is one visionary on the light-speed development of the Internet.

D.He is the one who initiated the Internet.

(3) What was the key in Jim Clark's successful operation?

[  ]

A.He yielded the desktop generation to the networked generation.

B.He counted his stock options and lured enough investors.

C.He cut deals with telephone companies as well as Hollywood.

D.He built a business around an improved Web browser.

(4) What is the underlying parallel in the analogy between Jim Clark and Isabella/Ferdinand?

[  ]

A.They trusted the talent and emulated the genius in a technical drive.

B.They knew the value of science and technology.

C.They had the same business acumen of a historical initiative.

D.They helped spawn the world's startling stampede

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