(08·湖南D篇)

Celebrity(名人) has become one of the most important representatives of popular culture.Fans used to be crazy about a specific film,but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product.Besides,fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces.As a result,celebrities have realized their unbelievably powerful market potential,

moving from advertising for others’ products to developing their own.

Celebrity clothing lines aren’t a completely new phenomenon,but in the past they were typically aimed at the ordinary consumers,and limited to a few TV actresses.Today  they’re started by first-class stars whose products enjoy equal fame with some world top brands.The most successful start-ups have been those by celebrities with specific personal style.As celebrities become more and more experienced at the market,they expand their production scale rapidly,covering almost all the poducts of daily life.

However,for every success story,there’s a related warning tale of a celebrity who overvalued his consumer appeal.No matter how famous the product’s origin is,if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing.And once the initial(最初的) attention dies down,consumer interest might fade,loyalty(忠诚) returning to tried-and-true labels.

Today,celebrities face even more severe embarrassment.The pop-cultural circle might be bigger than ever,but its rate of turnover has speeded up as well.Each misstep threatens to reduce a celebrity’s shelf life,and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears.Still,the ego’s(自我的) potential for expansion is limitless.Having already achieved great wealth and public recognition,many celebrities see fashion as the next frontier to be conquered.As the saying goes,success and failure always go hand in hand.Their success as designers might last only a short time,but fashion—like celebrity—has always been temporary.

69.Fashion magazines today         .

A.seldom put models on the cover

B.no longer put models on the cover

C.need not worry about celebrities’market potential

D.judge the market potential of every celebrity correctly

70.A change in the consumer market can be found today that         .

A.price rather than brand name is more concerned

B.producers prefer models to celebrities for advertisements

C.producers prefer TV actresses to film stars for advertisements

D.quality rather than the outside of products is more concerned

71.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly         .

A.decrease the popularity of a celebrity and the sales of his products

B.damage the image of a celebrity in the eyes of the general public

C.cut short the artistic career of a celebrity in show business

D.influence the price of a celebrity’s products

72.The passage is mainly about         .

A.celebrity and personal style

B.celebrity and market potential

C.celebrity and fashion design

D.celebrity and clothing industry

What kind of person becomes an addict? Someone 1 , with a lot of friends; or someone who is 2 from the rest, with only a few friends, or none at all? The 3 I am trying to make is that anyone can become an addict.

The only way that I 4 this out was by becoming an addict myself. I used to be a guy who was 5 in the popular crowd. Right before high school began, I started being 6 by most of my friends. I had never lived with the 7 that I had no friends, so I did almost anything to 8 the two good friends I still had. One of the things I did was 9 drugs for the first time. This was a big 10 from the way I lived when I was younger. I was a(n) 11 , and the last thing I thought I would get into was drugs. Drugs 12 me from being the best sports player I could be.

I 13 to smoke drugs after I entered high school because that was what my new "cool" friends were 14 . The next three years were filled with many 15 , I was arrested twice, and lost my license for two years. This made me sad and 16 .

I realized I could not live this way; I must stop the 17 of using drugs.

Since then, my 18 and actions have changed and so has my direction in life. I do see a future in water skiing. 　19, I haven't killed my chance in 20 . I know that I must keep a clear head first. Keep Coming Back. It works if you work it.

1. A．interesting B．anxious 　　　　　　　　　 C．popular 　　　　　　　　 D．eager

2. A．free　 　　　　　　 B．safe　 　　　　　　　 C．absent　 　　　　　　　 D．different

3. A．point 　　　　　　　 B．sense 　　　　　　　 C．subject 　　　　　　　 D．promise

4. A．brought 　　　　　 B．figured 　　　　　　 C．held 　　　　　　　　　 D．kept

5．A．always 　　　　　　 B．seldom 　　　　　　 C．almost 　　　　　　　　 D．already

6．A．known 　　　　　　　 B．attracted 　　　　 C．preferred 　　　　　　 D．rejected

7．A．doubt 　　　　　　　 B．hope 　　　　　　　 C．fear 　　　　　　　　　 D．danger

8．A．meet 　　　　　　　　 B．keep 　　　　　　　 C．leave　 　　　　　　　 D．move

10．A．chance 　　　　　　 B．change 　　　　　　 C．decision 　　　　　　 D．advance

11．A．doctor 　　　　　　 B．teenager 　　　　　 C．amateur　 　　　　　 D．athlete

12．A．prevented 　　　　 B．protected 　　　　　 C．discouraged D．sheltered

13．A．decided 　　　　　　 B．intended 　　　　　　 C．continued　 　　　　　 D．pretended

14．A．at 　　　　　　　　　 B．into 　　　　　　　　　 C．on 　　　　　　　　　　　 D from

15．A．highs and lows B．pros and cons C．causes and effects D．days and nights

16．A．lonely 　　　　　　 B．afraid 　　　　　　　 C．confused 　　　　　　 D．depressed

17．A．manner　 　　　　 B．habit 　　　　　　　 C．spread 　　　　　　　 D．approach

18．A．position 　　　　　 B．heart 　　　　　　　 C．attitude 　　　　　　 D．speech

19．A．Virtually 　　　　　 B．Hopefully 　　　　 C．Similarly 　　　　　 D．Luckily

20．A. athletics 　B．acting　 　　 　　C．academics　　 D．promotion

Do you know insurance（保险）?Buying insurance is a  1   by which people can   2   themselves from large losses. Protection against fire is one kind of insurance. Large numbers of people pay  3   sums of money to an insurance company. Although thousands of people have paid for fire insurance, only  4   will lose their homes by fire. The insurance company will pay these homes  5   the sums of money it has collected.

The first modern fire insurance company was  6   in London, England, in 1666. A great fire had just  7   most of the city, and people wanted protection against  8   losses. The first company grew rapidly.   9   other companies were founded in other areas.

Benjamin Franklin helped form the first fire insurance  10   in America in 1752. He also  11   a new kind of insurance for   12  . The new insurance would offer protection against the lose of crops   13   storms. In 1759, Benjamin Franklin helped start  14   new insurance company in America. This company, which   15   life insurance, collected some money  16   from many different men. If a man  17  , his family was given a large sum of money. Today, this company is  18   in business.

Over the years, people have benefited from many new kinds of insurance when they have suffered from  19   accidents as car or plane crashes. Today almost everyone has  20   kind of insurance.

1. A. means　　　　　　　　　　　　 B. idea　　　　　　　　　　　　  C. thought　　　　　　　　    D. company

2. A. protect　　　　　　　　　　    B. stop　　　　　　　　　　　　 C. sell　　　　　　　　　　　　  D. introduce

3. A. small　　　　　　　　　　　　   B. large　　　　　　　　　　    C. little　　　　　　　　　　　　 D. a lot

4. A. few　　　　　　　　　　　　　　 B. quite a few 　　　　　　  C. a few　　　　　　　　　　   D. many

5. A. to　　　　　　　　　　　　　　    B. out of　　　　　　　　　　   C. by　　　　　　　　　　　　   D. of

6. A. came into being　　　　    B. formed　　　　　　　　　　 C. found　　　　　　　　　　   D. set out

7. A. injured　　　　　　　　　　　　 B. hurt　　　　　　　　　　　　 C. harmed　　　　　　　　    D. destroyed

8. A. longer　　　　　　　　　　　　  B. farther　　　　　　　　　　  C. deeper　　　　　　　　　　  D. further

9. A. Quickly　　　　　　　　　　   B. Slowly　　　　　　  　　   C. Soon　　　　　　　　　　    D. Immediately

10. A. school　　　　　　　　　　   B. factory　　　　　　　　　　　　    C. company　　　　　　　　  D. store

11. A. suggested　　　　　　　　   B. insisted　　　　　　　　　　 C. advised　　　　　　　　    D. wanted

12. A. farmers　　　　　　　　　　  B. workers　　　　　　　　   C. people　　　　　　　　　　  D. salesmen

13. A. of　　　　　　　　　　　　　　  B. for　　　　　　　　　　　　   C. with　　　　　　　　　　　　 D. by

14. A. other　　　　　　　　　　　　 B. the other　　　　　　　　   C. others　　　　　　　　　　  D. another

15. A. worked　　　　　　　　　　  B. studied　　　　　　　　　　 C. borrowed　　　　　　　　 D. offered

16. A. often　　　　　　　　　　　　 B. regularly　　　　　　　　   C. usually　　　　　　　　　　 D. always

17. A. went out　　　　　　　　    B. died　　　　　　　　　　　　 C. gave in　　　　　　　　　　 D. married

18. A. still　　　　　　　　　　　　    B. yet　　　　　　　　　　　　   C. already　　　　　　　　　　 D. seldom

19. A. many　　　　   　　　　　　  B. same　　　　　　　　　　    C. such　　　　　　　　　　    D. few

20. A. certain　　　　　　　　　　   B. some　　　　　　　　　　    C. any　　　　　　　　　　　　  D. no

The first modern fire insurance company was  6   in London, England, in 1666. A great fire had just  7   most of the city, and people wanted protection against  8   losses. The first company grew rapidly.   9   other companies were founded in other areas.

Benjamin Franklin helped form the first fire insurance  10   in America in 1752. He also  11   a new kind of insurance for   12  . The new insurance would offer protection against the lose of crops   13   storms. In 1759, Benjamin Franklin helped start  14   new insurance company in America. This company, which   15   life insurance, collected some money  16   from many different men. If a man  17  , his family was given a large sum of money. Today, this company is  18   in business.

Over the years, people have benefited from many new kinds of insurance when they have suffered from  19   accidents as car or plane crashes. Today almost everyone has  20   kind of insurance.

1. A. means　　　　　　　　　　　　 B. idea　　　　　　　　　　　　  C. thought　　　　　　　　    D. company

2. A. protect　　　　　　　　　　    B. stop　　　　　　　　　　　　 C. sell　　　　　　　　　　　　  D. introduce

3. A. small　　　　　　　　　　　　   B. large　　　　　　　　　　    C. little　　　　　　　　　　　　 D. a lot

4. A. few　　　　　　　　　　　　　　 B. quite a few 　　　　　　  C. a few　　　　　　　　　　   D. many

5. A. to　　　　　　　　　　　　　　    B. out of　　　　　　　　　　   C. by　　　　　　　　　　　　   D. of

6. A. came into being　　　　    B. formed　　　　　　　　　　 C. found　　　　　　　　　　   D. set out

7. A. injured　　　　　　　　　　　　 B. hurt　　　　　　　　　　　　 C. harmed　　　　　　　　    D. destroyed

8. A. longer　　　　　　　　　　　　  B. farther　　　　　　　　　　  C. deeper　　　　　　　　　　  D. further

9. A. Quickly　　　　　　　　　　   B. Slowly　　　　　　  　　   C. Soon   &n



bsp;　　　　　　　　    D. Immediately

10. A. school　　　　　　　　　　   B. factory　　　　　　　　　　　　    C. company　　　　　　　　  D. store

11. A. suggested　　　　　　　　   B. insisted　　　　　　　　　　 C. advised　　　　　　　　    D. wanted

12. A. farmers　　　　　　　　　　  B. workers　　　　　　　　   C. people　　　　　　　　　　  D. salesmen

13. A. of　　　　　　　　　　　　　　  B. for　　　　　　　　　　　　   C. with　　　　　　　　　　　　 D. by

14. A. other　　　　　　　　　　　　 B. the other　　　　　　　　   C. others　　　　　　　　　　  D. another

15. A. worked　　　　　　　　　　  B. studied　　　　　　　　　　 C. borrowed　　　　　　　　 D. offered

16. A. often　　　　　　　　　　　　 B. regularly　　　　　　　　   C. usually　　　　　　　　　　 D. always

17. A. went out　　　　　　　　    B. died　　　　　　　　　　　　 C. gave in　　　　　　　　　　 D. married

18. A. still　　　　　　　　　　　　    B. yet　　　　　　　　　　　　   C. already　　　　　　　　　　 D. seldom

19. A. many　　　　   　　　　　　  B. same　　　　　　　　　　    C. such　　　　　　　　　　    D. few

20. A. certain　　　　　　　　　　   B. some　　　　　　　　　　    C. any　　　　　　　　　　　　  D. no

Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned (given up) the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.

Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的) attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.

    Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s（自我的）potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.

Fashion magazines today        .

    A. seldom put models on the cover

    B. no longer put models on the cover

    C. need not worry about celebrities’ market potential

    D. judge the market potential of every celebrity correctly

A change in the consumer market can be found today that        .

A. price rather than brand name is more concerned

    B. producers prefer models to celebrities for advertisements

    C. producers prefer TV actresses to film stars for advertisements

D. quality rather than the outside of products is more concerned

The underlined sentence in paragraph 4 indicates that any wrong step will possibly        .

    A. decrease the popularity of a celebrity and the sales of his products

    B. damage the image of a celebrity in the eyes of the general public

    C. cut short the artistic career of a celebrity in show business

    D. influence the price of a celebrity’s products

The passage is mainly about         .

    A. celebrity and personal style                       B. celebrity and markets potential

C. celebrity and fashion design                      D. celebrity and clothing industry