摘要:Values 2. place 3. concerned 4. Behaviors 5. goals 6. Reasons 7. competition 8. pressure 9. attitudes 10. benefit 12 Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality . The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a `need’ for difference . The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. More Attention to the Image of Product Main comparisons Contexts Different aspects 1 about by people when they are shopping. In the past, people think more about the 2 of the goods. People today are more easily 3 by the 4 of product and the buying atmosphere. Different 5 to promote sales Traditionally, producers may focus more on the functional utilities of goods. Nowadays, product image should be 6 and there should be more effective 7 with customers. More details worth noticing The 8 for image-centered behavior Influenced by computer games and Hollywood movies, people’s 9 is virtualized. 10 are given to prove the importance of image Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas cerned/ cared 2. use/ function 3. attracted 4.image 5. ways 6. stressed unication 8. reason 9. lifestyle 10. Examples

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  Daphne asked Jim, a friend of Walter's, for some extra help on her political science homework. On Friday, they agreed to meet at his dormitory study room at 8 Sunday night. It was 8∶05 when Jim arrived. He wasn't on time as he usually is, because he had been out enjoying the spring weather after eating at McDonald's. But he wasn't worried, because he knew from Walter that Daphne was usually late. When Daphne hadn't arrived by 8∶25, Jim was a little surprised. He decided to go to the dorm lounge(休息室) and watch his favorite Sunday night TV show. It started at 8∶30, so he had to hurry. When he got to the lounge, Walter was just leaving. “Hey, Jim, your favorite TV show just finished. Where were you? It was fantastic!”

  “What do you mean, Walter? It's 8∶30, so I'm just in time to watch it!” Jim replied, looking a little confused.

   “Didn't you change your watch last night?” Walter asked. Then he explained, “Last night you were supposed to move your watch ahead one hour. We do this every year on the last Sunday in April. Then, on the last Sunday in October, everyone moves clock back an hour. We say‘spring ahead, fall back ’to help us remember which way to change our clocks.” Walter stopped to see if Jim had understood his explanation. “You don't do that in Indiana, I guess.”

  “No, we don't,” Jim said, shaking his head. “In that case, I was over an hour late for my appointment with Daphne, not only five minutes late. Wow! She'll never let me forget this!”

1.What is the important idea of this story?

[  ]

A.Daphne is usually late.

B.there are no time changes in Indiana.

C.Jim likes his favorite Sunday night TV show.

D.Jim was late because he didn't know about the time changes.

2.Why did Jim look confused when he learned the TV show had just finished?

[  ]

A.Because he missed the fantastic TV show.

B.Because he thought he was just in time to watch his favorite TV show.

C.Because he was late for the show.

D.Because he forgot the time of the show.

3. All the citizens in the United States are supposed to move their watches ahead in spring and back in fall.

[  ]

A.Certainly they are.

B.No, they are not.

C.No, those who live in Indiana do not do that.

D.Certainly they are besides those living in Indiana.

4. How did Jim feel after Walter told him about the time changes?

[  ]

A.He felt very upset that he hadn't kept his appointment with Daphne.

B.He looked confused about the time changes.

C.He was surprised that Daphne was over an hour late.

D.He felt very glad that he didn't miss his favorite TV show.

5.Imagine you are going to a party at 2 p.m. of the last Sunday in April. If you forget about the time change, what time will you arrive?

[  ]

A.1 P.m.
B.2 p.m.
C.3p.m.
D.4 p.m.
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EAT YOUR VEGETABLES. Wash your hands. Always say "please" and "thank you ".We are full of advice for our children, but when it comes to money, we often have little to say. As a result, our children may grow up with clean hands and good manners, but without any idea how to manage their money.Here are some basics that will help guide them their entire lives:
Show them the future. If your 13-year-old girl were to save $1.000,invest(投资)it at 8% and add $100 every month, by the time she's 65,she would have $980,983!zxxk
Be careful of credit(信用).Credit cards can help you buy necessary things and build a credit history, but they must be used responsibly, which means paying off your debt in time. Explain to your children that when you buy something using a credit card, you can easily end up paying two or three times what you would have paid if you used cash.
Teach patience. Suppose your child wants a new bicycle that costs $150.Rather than paying the cash, give him some regular pocket money and explain that by putting aside,say,$15 each week, he will be able to buy it for himself in only ten weeks.
Provide incentive. Tell your children the importance of saving. "For every dollar he or she agrees to save and invest rather than spend, you agree to add another dollar to the pot, "says Cathy Pareto, expert in money planning.
Explain your values. Values and money are deeply intertwined(缠结在一起), says  Eilleen  Gallo, co-author of The Financially Intelligent Parent. When your child demands that you buy something, explain why you really don't want to buy it. "You might say, 'I'd rather save that money for your education,'" advises Gallo. Every time you spend or don't spend money, you have a chance to share your values.
【小题1】The writer gives some basics to help ____ in a proper way.

A.parents teach their children how to deal with money
B.children follow their parents 'instructions
C.children manage their money
D.parents save their money
【小题2】The underlined word "incentive" in paragraph 6 means ____.
A.honorB.praiseC.excitementD.encouragement
【小题3】What leads the writer to write this article?
A. Parents want to know how to educate their children.
B. He wants to share his good ideas about money matters.
C .He thinks money management the most important for children.
D. Parents care  little  about their children's management of money.

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LOST AND FOUND
ROOMATES
FOUND: Cat, 6 months old, black and white marking. Found near Linden and South U.Steve, 800---4661
FEMAL ROOMATE WANTED
Own room near campus. Available December 1st. Rent $80 per month until March 1st.$129 there after. Call Jill for details,800—7839.
LOST: Gold wire rim glasses in brown case. Campus area. Reward. Call Gregg 800---2896
NEED PERSON to assume lease for own bedroom in apt. near campus, $92/mo. Starting Jan. 1st. Call 800---6157 after 5:00
FOR SAIL
HELP WANTED
MOVING: Must sell.TV b/w2 seconds, $50; AM/FM  transistor radio A/c or battery, $15;cassette tape recorder,$10; music records.Call John or Pat, 800—0739 after 5 or weekends.
BABYSITTER-MY HOME
If you are available a few hours during the day, some evenings and occasional weekends to care for 2 school-age children, please call Gayle Moore days 800—1111, evenings and weekends 800—4964.
USED FUR COATS and JACKETS GOOD CONDITION. $50---¥125. Call 800---0436 after 12 noon.
WAITRESS WANTED:
10 a.m.—2 p.m. or
10:30 a.m.---5 p.m.
Apply in person, 207 s. Mai.Curtis Restaurant. 
 
73. If you want a job of taking care of children, which ad will you answer?
A.LOST AND FOUND   B. ROOMMATES   C. FOR SAIL    D.HELP WANTED
74. You will call____ if you want to buy a radio.
A. 800---0436    B. 800—0739   C.800—4661  D.800—4964
75. If your aunt wants to rent a room from Feb.1st to Apri.1st, how much money should she pay?
A. $160  B. $ 129  C. $ 209  D. $418

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Japanese students work very hard but many are unhappy.They feel heavy pressures from their parents to do well in school.Most students are always being told by their parents to study harder so that they can have a wonderful life.Though this may be good ideas for those very bright students,it can have very bad results for many students who are not quick enough at learning.

Unfortunately,a number of students killed themselves.Others are after comfort in using drugs.Some do bad things with trouble-makers and turn to crime.Many of them have tried very hard at school but have failed in the exams and have disappointed their parents.Such students feel that they are less important and leave school before they have finished their study.

It is surprising that though most Japanese parents are worried about their children, they do not help them in any way.Many parents feel that they are not able to help their children and that it is the teachers' work to help their children.To make matters worse, a lot of parents send their children to special school called juku-cram schools.These schools are open during the evening and on weekends, and their only purpose is to prepare students to pass exams, they do not try to educate students in any real sense of the real world. It thus comes as a shock to realize that almost three quarters of the junior or high school population attend these cram schools.     

Ordinary Japanese schools usually have rules about everything from the students' hair to their clothes and things in their school bag.Child psychologists now think that such strict rules often lead to a feeling of being unsafe and being unable to fit into society.They regard the rules as being harmful to the development of each student.They believe that no sense of moral values is developed and that students are given neither guidance nor training in becoming good citizens.

1.A lot of Japanese students are unhappy at school because                 

A.they work very hard          B.they find they can't do well at school

C.they feel unimportant        D.they are under too much pressure     

2.Because of their failure at school, some students take drugs to          

A.kill themselves             B.seek comfort

C.disappoint their parents      D.make trouble    

3.What should be the best title of the passage?

A.Students' Pressure   

B.Students' Problems     

C.The Negative Impact(影响) of Japanese Education     

D.The Trouble in Japanese Schools

4.In juku-cram schools students              

A.are taken good care of by the teachers     B.feel no pressure

C.are trained to pass exams               D.can learn a lot of useful things

5.In ordinary Japanese schools,        .

A.there are strict rules                 B.students feel safe     

C.students can do anything               D.learning is not important

 

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