Almost everybody in America will spend a part of his or her life behind a shopping cart(购物手推车). They will, in a lifetime, push the chrome-plated contraptions many miles. But few will know—or even think to ask—who it was that invented them.

Sylvan N. Goldman invented the shopping cart in 1937. At that time he was in the supermarket business. Every day he would see shoppers lugging(吃力地携带)groceries around in baskets they had to carry.

One day Goldman suddenly had the idea of putting baskets on wheels. The wheeled baskets would make shopping much easier for his customers, and would help to attract more business.

On June 4, 1937, Goldman’s first carts were ready for use in his market. He was terribly excited on the morning of that day as customers began arriving. He couldn’t wait to see them using his invention.

But Goldman was disappointed. Most shoppers gave the carts a long look, but hardly anybody would give them a try.

After a while, Goldman decided to ask customers why they weren’t using his carts. “Don’t you think this arm is strong enough to carry a shopping basket?” one shopper replied.

But Goldman wasn’t beaten yet. He knew his carts would be a great success if only he could persuade people to give them a try. To this end, Goldman hired a group of people to push carts around his market and pretend they were shopping! Seeing this, the real customers gradually began copying the phony(假冒的)customers.

As Goldman had hoped, the carts were soon attracting larger and larger numbers of customers to his market. But not only did more people come—those who came bought more. With larger, easier-to-handle baskets, customers unconsciously bought a greater number of items than before.

Today’s shopping carts are five times larger than Goldman’s original model. Perhaps that’s one reason Americans today spend more than five times as much money on food each year as they did before 1937—before the coming of the shopping cart.

76. The underlined words “chrome-plate contraptions” in Paragraph 1 refer to ____________.

(No more than 3 words)

77. What was the purpose of Goldman’s invention?(No more than 10 words)

_________________________________________________________________________.

78. Why was Goldman disappointed at first?(No more than 10 words)________________________________________________________________

79. Why did Goldman hire people to push carts around his market?(No more than 10 words)______________________________________________________________

80. What do you think of Goldman? Please give your reasons.(No more than 20 words)_________________________________________________________________

 

Societies all over the world name places in similar ways. Quite often there is no official naming ceremony but places tend to be called names as points of reference by people. Then an organized body steps in and gives the place a name. Frequently it happens that a place has two names: One is named by the people and the other by the government. As in many areas, old habits died hard, and the place continues to be called by its unofficial name long after the meaning is lost.

Many roads and places in Singapore(新加坡) are named in order that the pioneers will be remembered by future generations. Thus we have names such as Stamford Road and Raffles Place. This is in keeping with traditions in many countries ---- in both the West and the East.

Another way of naming places is naming them after other places. Perhaps they were named to promote friendships between the two places or it could be that the people who used to live there were originally from the places that the roads were named after. The mystery is clearer when we see some of the roads named in former British bases. If you step into Selector Airbase you will see Piccadilly Circus ---- obviously named by some homesick Royal Air Force personnel.

Some places were named after the activities that used to go on at those places. Bras Basah Road is an interesting example, “Base Basah” means “wet rice” in Malay(马来语). Now why would anyone want to name a road “Wet Rice Road”? The reason is simple. During the pioneering days, wet rice was laid out to dry along this road.

A few roads in Singapore are named by their shapes. There is “Circular Road” for one. Other roads may have part of their names to describe their shapes, like “Paya Lebar Crescent”. This road is called a crescent(月牙) because it begins on the main road, makes a crescent and comes back to join the main road again.

1. We learn from Paragraph 1 that _____.

A. the government is usually the first to name a place

B. many places tend to have more than one name

C. a ceremony will be held when a place is named

D. people prefer the place names given by the government

2. What does the underlined phrase “die hard” in Paragraph 1 probably mean?

A. Change suddenly.

B. Change significantly.

C. Disappear mysteriously.

D. Disappear very slowly.

3. Which of the following places is named after a person?

A. Raffles Place.

B. Selector Airbase.

C. Piccadilly Circus.

D. Paya Lebar Crescent.

4. Bras Basah Road is named _______.

A. after a person

B. after a place

C. after an activity

D. by its shape

5. What can be inferred from the passage?

A. Some place names in Singapore are the same as in Britain.

B. Some places in Singapore are named for military purposes.

C. The way Singaporeans name their places is unique.

D. Young Singaporeans have forgotten the pioneers.

 

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